Lufthansa Regional starts with high quality and coordinated route network from the regions to the world
Lufthansa and its regional partners optimize their cooperation
The regional air traffic within the Lufthansa alliance is entering a new era: under the joint name "Lufthansa Regional", the Lufthansa partners Air Dolomiti, Augsburg Airways, Contact Air, Eurowings and Lufthansa CityLine are reorganizing their cooperation with Lufthansa. As a result, in the regional segment, passengers will be offered an comprehensive and high-quality programme of direct flights and transfer connections. The new umbrella brand will also be visible at the airports of those partners based in Germany: step by step they will be equipped with the blue logo "Lufthansa Regional" on a white ground, in the spirit of an honest customer communication with the addendum "operated by ......." for each individual partner.
"Regional traffic is a substantial part of our worldwide offer", according to Wolfgang Mayrhuber, Chairman of the Executive Board of Deutsche Lufthansa AG, at the introduction of the new concept in Frankfurt. "For our customers in the regions and thus, for the regions themselves, direct flights and a good connection with the Lufthansa hubs in Frankfurt and Munich are of the highest economic importance. Transfer passengers, who travel with Lufthansa's regional partners, in numerical terms already fill the equivalent of 19 jumbo jets a day. Via the transfer connections with Lufthansa and its partners in the Star Alliance, passengers from Bremen to Friedrichshafen can travel smoothly to more than 700 destinations in 128 countries", he added.
The regional traffic segment has been growing continuously at Lufthansa since 1995. As a result of the restructuring the partners will simplify their cooperation with Lufthansa. Lufthansa Regional will increase the intensity of the collaboration between the partners. The new alliance represents a powerful unit with high synergies which, above all, will be to the benefit of the customers. Passengers will profit from a dense network of feeder flights to and from the hubs of Munich and Frankfurt, the decentral direct traffic from important economic regions such as Düsseldorf and Hamburg as well as the networking of inner-German and European destinations. In particular, the linking of the regions within Europe is a special strength of Lufthansa Regional.
An optimal route network as well as the highest standards with respect to safety and quality are the trademarks of the new alliance. The passengers will enjoy a high quality flight product; services such as booking via Internet or the Lufthansa Call Center, electronic tickets or the frequent flyer programme Miles & More are also available for flights with the regional partners.
Within the scope of the cooperation, the airlines will increase their efficiency: in addition to the exchange of know-how, all will benefit, for example, from a joint reserve planning of aircraft, thus guaranteeing a high level of reliability in flight operations. The productivity will be increased, complex processes reduced and unnecessary costs avoided: the partners will strengthen their position in the competitive environment and secure jobs in the regions.
Lufthansa Regional is the partner of the regions in Europe. "The age of the jet in regional traffic initiated by Lufthansa has also become a success story and will be consistently further developed. Lufthansa will thus remain a leader in Europe also in this segment.", said Mayrhuber
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