LHs strategy: discussion thread for customers, investors, consultants & armchair CEOs
Oct 4, 2013, 8:24 am
#16
FlyerTalk Evangelist
Join Date: May 2009
Location: FRA / YEG
Programs: AC Super Elite, Radisson Platinum, Accor Platinum
Posts: 11,874
They didn't intensively cater for the second half of that equation though...
But then the trash carrier of the OneWorld, MH, also received a 5th star. So there is a large, prejudiced, uninformed, gullible, and easily manipulated army of morons out there who has the energy to vote for some airlines entirely undeserving of applause.
So given that LH is the flag carrier of the biggest monolithic market on Earth, with a further decrease of literacy and influx of non-integrated alines, there is an excellent chance that LH will soon be voted up by the Skytrax folks ....
But then the trash carrier of the OneWorld, MH, also received a 5th star. So there is a large, prejudiced, uninformed, gullible, and easily manipulated army of morons out there who has the energy to vote for some airlines entirely undeserving of applause.
So given that LH is the flag carrier of the biggest monolithic market on Earth, with a further decrease of literacy and influx of non-integrated alines, there is an excellent chance that LH will soon be voted up by the Skytrax folks ....
Oct 4, 2013, 9:41 am
#17
Join Date: Sep 2010
Location: Frankfurt
Programs: MR Plat.
Posts: 95
I think the RASK part is mainly driven by the Asian markets with heavy competition by the Gulf carriers and unfavorable exchange rate conditions in the region. In the medium term, after completion of the phase out of the 343 and 744 I see potential for higher RASK by swapping traffic from F awards redemption tickets to "fully paid" C class tickets. Until then it is a long road.
As far as justifying a yield-premium due to a supposedly better product is concerned, I have my doubts. LH is at least out of Germany on the very high end of the market, so revenue increase potential for individuals and small businesses is limited. And as far as the 40% of Revuenues associated with corporates: Good luck with negiotiating higher rates with their purchasing departments...
So the revenue part will be difficult. In that context I found slide 8 interesting which essentially seems to state that they do not want to overly focus on high yield smaller markets (or "Niche" as they call them). Those market seem to be quite good fits for a 787.
As far as justifying a yield-premium due to a supposedly better product is concerned, I have my doubts. LH is at least out of Germany on the very high end of the market, so revenue increase potential for individuals and small businesses is limited. And as far as the 40% of Revuenues associated with corporates: Good luck with negiotiating higher rates with their purchasing departments...
So the revenue part will be difficult. In that context I found slide 8 interesting which essentially seems to state that they do not want to overly focus on high yield smaller markets (or "Niche" as they call them). Those market seem to be quite good fits for a 787.
Oct 4, 2013, 1:18 pm
#18
FlyerTalk Evangelist
Join Date: Jun 2005
Location: Point Place, Wisconsin
Programs: LH HON, BA Gold, EK Gold
Posts: 14,505
They are still trying to chase the murmaid customer ? (which doesn't exist...)
Oct 4, 2013, 10:06 pm
#19
Join Date: Aug 2004
Location: OSL/IAH/ZRH (time, not preference)
Programs: UA1K, LH GM, AA EXP->GM
Posts: 38,265
I had to fly MH a few times in coach and the experience for someone condemned to fly SQ a lot is absolutely surreal. The plane and the uniforms look akin SQ's with an NTSC colour-shift of sorts. So you are misled that you meet the usual arrogant, fast, and efficient SQ staff ... and only the first feature materializes.
MH likely has an unlimited supply of FAs in KUL, so on the 737 about 9 aggregated in the front galley for the short hop. They were discussing personal stuff as they could not be bothered to turn around for the pax who swarmed into the plane. Pax had to squeeze past the flock of FAs who very professionally did not react to the occasional bump.
The pilot then finds a way to spend 90 minutes (!!!) in the air to reach SIN. 90 minutes during which not a single one of those FA decorations shows up in the coach cabin.
Maybe they are needed for the weight balance on the 737?
MH installed a fancy looking IFE on those short haul planes. It must be connected to some sort of power sources as it occasionally flashed up to show a welcome screen. Which then rapidly disappeared when I pushed a selection key.
That was very similar for all 6 segments ... except that ex SIN they always loaded less FAs. Not sure if they leave the surplus FAs in SIN or if they walk back or take the train ... doesn't take much longer after all.
Oct 4, 2013, 11:37 pm
#20
Join Date: Dec 2006
Programs: LH SEN, FB Plat., HH D.
Posts: 5,050
Unfortunately for Skytrax and Malaysian Airlines the futuristic dystopia is already reality.
I had to fly MH a few times in coach and the experience for someone condemned to fly SQ a lot is absolutely surreal. The plane and the uniforms look akin SQ's with an NTSC colour-shift of sorts. So you are misled that you meet the usual arrogant, fast, and efficient SQ staff ... and only the first feature materializes.
MH likely has an unlimited supply of FAs in KUL, so on the 737 about 9 aggregated in the front galley for the short hop. They were discussing personal stuff as they could not be bothered to turn around for the pax who swarmed into the plane. Pax had to squeeze past the flock of FAs who very professionally did not react to the occasional bump.
The pilot then finds a way to spend 90 minutes (!!!) in the air to reach SIN. 90 minutes during which not a single one of those FA decorations shows up in the coach cabin.
Maybe they are needed for the weight balance on the 737?
MH installed a fancy looking IFE on those short haul planes. It must be connected to some sort of power sources as it occasionally flashed up to show a welcome screen. Which then rapidly disappeared when I pushed a selection key.
That was very similar for all 6 segments ... except that ex SIN they always loaded less FAs. Not sure if they leave the surplus FAs in SIN or if they walk back or take the train ... doesn't take much longer after all.
I had to fly MH a few times in coach and the experience for someone condemned to fly SQ a lot is absolutely surreal. The plane and the uniforms look akin SQ's with an NTSC colour-shift of sorts. So you are misled that you meet the usual arrogant, fast, and efficient SQ staff ... and only the first feature materializes.
MH likely has an unlimited supply of FAs in KUL, so on the 737 about 9 aggregated in the front galley for the short hop. They were discussing personal stuff as they could not be bothered to turn around for the pax who swarmed into the plane. Pax had to squeeze past the flock of FAs who very professionally did not react to the occasional bump.
The pilot then finds a way to spend 90 minutes (!!!) in the air to reach SIN. 90 minutes during which not a single one of those FA decorations shows up in the coach cabin.
Maybe they are needed for the weight balance on the 737?
MH installed a fancy looking IFE on those short haul planes. It must be connected to some sort of power sources as it occasionally flashed up to show a welcome screen. Which then rapidly disappeared when I pushed a selection key.
That was very similar for all 6 segments ... except that ex SIN they always loaded less FAs. Not sure if they leave the surplus FAs in SIN or if they walk back or take the train ... doesn't take much longer after all.
Oct 6, 2013, 11:32 am
#21
Join Date: Sep 2005
Location: BOM-SIN-EWR
Programs: UA*G (1K again), Sixt Plat, *was*: SQ QPP01 & SK EBS/EBG, LH SEN, AA EXP, 9wPlat
Posts: 8,606
Yup - they have no clue what to do about it.
Even earlier, they were mostly filling up the Y cabin and upgrading 1/3rd of it in to biz, now it must be much worse! (Except for status pax, who get to remain there, as per the "new" LH protocol)
They must be sitting there and brainwashing themselves..
Love it! 
Maybe they fly with an LCC ex-SIN for their off hours/days?
Even earlier, they were mostly filling up the Y cabin and upgrading 1/3rd of it in to biz, now it must be much worse! (Except for status pax, who get to remain there, as per the "new" LH protocol)
MH likely has an unlimited supply of FAs in KUL, so on the 737 about 9 aggregated in the front galley for the short hop. They were discussing personal stuff as they could not be bothered to turn around for the pax who swarmed into the plane. Pax had to squeeze past the flock of FAs who very professionally did not react to the occasional bump.
The pilot then finds a way to spend 90 minutes (!!!) in the air to reach SIN. 90 minutes during which not a single one of those FA decorations shows up in the coach cabin.
Maybe they are needed for the weight balance on the 737?
MH installed a fancy looking IFE on those short haul planes. It must be connected to some sort of power sources as it occasionally flashed up to show a welcome screen. Which then rapidly disappeared when I pushed a selection key.
That was very similar for all 6 segments ... except that ex SIN they always loaded less FAs. Not sure if they leave the surplus FAs in SIN or if they walk back or take the train ... doesn't take much longer after all.
The pilot then finds a way to spend 90 minutes (!!!) in the air to reach SIN. 90 minutes during which not a single one of those FA decorations shows up in the coach cabin.
Maybe they are needed for the weight balance on the 737?
MH installed a fancy looking IFE on those short haul planes. It must be connected to some sort of power sources as it occasionally flashed up to show a welcome screen. Which then rapidly disappeared when I pushed a selection key.
That was very similar for all 6 segments ... except that ex SIN they always loaded less FAs. Not sure if they leave the surplus FAs in SIN or if they walk back or take the train ... doesn't take much longer after all.
Oct 6, 2013, 10:45 pm
#22
Original Poster
Join Date: Apr 2005
Programs: Hyatt Lifetime Globalist, SQ PPS Solitaire
Posts: 3,599
Unfortunately for Skytrax and Malaysian Airlines the futuristic dystopia is already reality.
I had to fly MH a few times in coach and the experience for someone condemned to fly SQ a lot is absolutely surreal. The plane and the uniforms look akin SQ's with an NTSC colour-shift of sorts. So you are misled that you meet the usual arrogant, fast, and efficient SQ staff ... and only the first feature materializes.
I had to fly MH a few times in coach and the experience for someone condemned to fly SQ a lot is absolutely surreal. The plane and the uniforms look akin SQ's with an NTSC colour-shift of sorts. So you are misled that you meet the usual arrogant, fast, and efficient SQ staff ... and only the first feature materializes.
Oct 7, 2013, 9:56 am
#23
Join Date: Aug 2004
Location: OSL/IAH/ZRH (time, not preference)
Programs: UA1K, LH GM, AA EXP->GM
Posts: 38,265
Bit OT here but I took MH yesterday from KUL to SIN. Brand-new 737-800 with the new interior concept. Looks very high end. Great seats in Y and 2-2 layout in Business Class. Hot snack served in Biz (flight takes 40 minutes!) and the lady in row 1 didn't like the snack and got the alternative served 15 minutes into arrival. Lufti should have a look
I clocked all my evening flights and they were 90+ minutes from push back to touch down. No exception.
I take it that you were in Biz? The coach seats are unnaturally narrow and have no legroom. Worse than QF coach.
And I as I already mentioned - ZERO inflight service. None of the mannequins ever showed up in the back if the bus.
I guess that LH did watch
.
Oct 8, 2013, 1:35 am
#25
Original Poster
Join Date: Apr 2005
Programs: Hyatt Lifetime Globalist, SQ PPS Solitaire
Posts: 3,599
In the absence of F, I had to settle with J. One-way booked with Avios. ^
Oct 9, 2013, 4:45 pm
#26
Join Date: Aug 2004
Location: OSL/IAH/ZRH (time, not preference)
Programs: UA1K, LH GM, AA EXP->GM
Posts: 38,265
Oct 9, 2013, 5:25 pm
#27
Original Poster
Join Date: Apr 2005
Programs: Hyatt Lifetime Globalist, SQ PPS Solitaire
Posts: 3,599
Oct 10, 2013, 4:05 am
#28
FlyerTalk Evangelist
Join Date: Aug 2000
Location: London
Programs: Hilton, IHG - BA, GA, LH, QR, SV, TK
Posts: 17,008
.
Oct 10, 2013, 4:34 am
#29
Original Poster
Join Date: Apr 2005
Programs: Hyatt Lifetime Globalist, SQ PPS Solitaire
Posts: 3,599
5.000 Avios and 69.99 EUR for Cash and taxes was what I paid. For some partner flights, BA allows to replace Avios in Business Class for just 1 Cent per Avios.
Oct 10, 2013, 10:38 pm
#30
Join Date: Aug 2004
Location: OSL/IAH/ZRH (time, not preference)
Programs: UA1K, LH GM, AA EXP->GM
Posts: 38,265