Accor rolls out global refurbishment programme for Mercure

[starflyergold]

Accor PR:

Mercure injects new life into its network of 725 hotels and accelerates its global expansion

Paris, June 28, 2012 – Mercure is accelerating its expansion and revamping its hotels with a global refurbishment program. The brand also plans redynamize its image by continuing to build a strong, attractive and coherent brand for its customers, teams and partners....

Christophe Alaux, Chief Operating Officer Hotels France describes Mercure as “a truly „glocal‟ (sic) brand”, referring to the fact that it is an international network in which the style, design and services of each hotel are inspired by local cultures....

They have posted some before and after pix in the press release which actually look nice.

[nicolas75]

Hotel renovation program is always a good news, and much needed when you look at pictures of the room before renovation.

However the new design is generally poor and will look quickly dated.

Why hell Accor cannot have design teams as good as Spanish hotels chains like Hospes, Silken, AC, Room mates or even NH??