Korean Air Operated Food Truck in Down Town Houston, Texas Serves In-Flight Meals
Sep 30, 2014, 2:40 pm
#1
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Korean Air Operated Food Truck in Down Town Houston, Texas Serves In-Flight Meals
Earlier this month, Lufthansa teamed up with a Germany food delivery service so that ordinary individuals could experience the airline's premium class meals at home.
Korean Air took a different approach to letting the public enjoy its in-flight meals. The airline will be giving free samples of food items to Houstonians from a food truck that will be run by Korean Air crew members and a catering chef.
http://www.bizjournals.com/houston/m...in-flight.html
If anyone spots the truck and scores some samples, let us know the food and the experience is like.
Korean Air took a different approach to letting the public enjoy its in-flight meals. The airline will be giving free samples of food items to Houstonians from a food truck that will be run by Korean Air crew members and a catering chef.
Foods that will be available for sampling include bibimbap, a vegetable/meat/rice bowl entrée; bulgogi-deob-bap, thin-sliced marinated meat in a sweet soy sauce over rice; and braised short ribs known as galbi-jjim.
If anyone spots the truck and scores some samples, let us know the food and the experience is like.
Sep 30, 2014, 5:22 pm
#3
Join Date: Aug 2009
Location: Left Coast
Posts: 862
Korean food is increasing in popularity these days, you see food trucks in other cities that are capitalizing on the trend. Here in SoCal, there is Kogi, for example (they do Korean/Mexican synthesis) and some copycat outfits.
A quick search turned up a few articles that give a clearer picture:
I guess time will tell if this is good marketing or not. If I am choosing between KE and other carriers, there are many factors in play, of which the food is among the least of my concerns. At the same time, certainly if two flights were equally priced and comparable in other ways, I'd take KE over a legacy carrier in a heartbeat, just because of the food, service, and the fact that I haven't lost money from investing in Korean Air (*cough* UAL *cough*).
A quick search turned up a few articles that give a clearer picture:
Originally Posted by Travel Pulse
Article here
From today (9/29) through Oct. 26, the Korean Air food Truck will travel to various venues around the Houston area. On board will be three examples of the in-flight meals offered to Korean Air passengers and the public can sample the airline’s bounty.
The tour kicked off with an appearance in northwest Houston on today at GE Oil & Gas, 11150 Equity Drive, from 11:30 a.m. to 2:30 p.m. After that, the truck — fully wrapped with the Korean Air colors and images — will visit various locations throughout the energy corridor and core business locations on weekdays from 11:30 a.m. and 2:30 p.m. On weekends it will set itself up at local events in the Houston area.
Sample meals are:
- Bibimbap, the airline's award-winning signature dish with minced beef and seasonal vegetables accompanied by sesame oil and Gochujang (Korean hot pepper paste).
- Bulgogi, thinly-sliced sirloin beef marinated in a mixture of soy sauce and spices.
- Galbi-jjim, short rib eye braised in soy sauce with mixed vegetables and rice.
From today (9/29) through Oct. 26, the Korean Air food Truck will travel to various venues around the Houston area. On board will be three examples of the in-flight meals offered to Korean Air passengers and the public can sample the airline’s bounty.
The tour kicked off with an appearance in northwest Houston on today at GE Oil & Gas, 11150 Equity Drive, from 11:30 a.m. to 2:30 p.m. After that, the truck — fully wrapped with the Korean Air colors and images — will visit various locations throughout the energy corridor and core business locations on weekdays from 11:30 a.m. and 2:30 p.m. On weekends it will set itself up at local events in the Houston area.
Sample meals are:
- Bibimbap, the airline's award-winning signature dish with minced beef and seasonal vegetables accompanied by sesame oil and Gochujang (Korean hot pepper paste).
- Bulgogi, thinly-sliced sirloin beef marinated in a mixture of soy sauce and spices.
- Galbi-jjim, short rib eye braised in soy sauce with mixed vegetables and rice.
Originally Posted by Korea Times
Article is here
The truck will serve 250 meals per day during lunch hours at the so-called energy corridor of the city near the headquarters of General Electric Oil and Gas and Chevron Corp., the company said.
The meal service that kicked off Monday and runs through Oct. 26, plans to serve 100 bibimbap, 100 servings of bulgogi deopbab and 50 plates of galbijjim per day.
Korean Air’s bibimbap menu has been a staple since it was first introduced in 1998 and received the Mercury award from the International Flight Catering Association. Bibimbap is a dish of rice, vegetables, meat and hot pepper paste, while galbijjim is braised beef short ribs. Bulgogi deopbab, is a bowl of rice topped with bulgogi or grilled marinated beef.
The airline has been at the forefront of helping people to experience the taste of traditional Korean cuisine and has operated food services at international food exhibitions since 2009.
The truck will serve 250 meals per day during lunch hours at the so-called energy corridor of the city near the headquarters of General Electric Oil and Gas and Chevron Corp., the company said.
The meal service that kicked off Monday and runs through Oct. 26, plans to serve 100 bibimbap, 100 servings of bulgogi deopbab and 50 plates of galbijjim per day.
Korean Air’s bibimbap menu has been a staple since it was first introduced in 1998 and received the Mercury award from the International Flight Catering Association. Bibimbap is a dish of rice, vegetables, meat and hot pepper paste, while galbijjim is braised beef short ribs. Bulgogi deopbab, is a bowl of rice topped with bulgogi or grilled marinated beef.
The airline has been at the forefront of helping people to experience the taste of traditional Korean cuisine and has operated food services at international food exhibitions since 2009.
Sep 30, 2014, 6:16 pm
#4
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.......yet I live in Seoul?
Sep 30, 2014, 7:42 pm
#5
Join Date: Aug 2009
Location: Left Coast
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There is something about combining American-sourced ingredients (especially beef) and preparing it Korean-style. Many Koreans here in SoCal will tell you the food in K-Town (Koreatown in downtown LA) is better than Korean food in Seoul, because the quality of ingredients is generally better. Totally understandable...
Oct 1, 2014, 9:20 pm
#6
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Agree on the beef lol. Main difference though is the variety within one dish (10 places in Korea will prepare the food differently, whereas in K-town it'll tend to move towards the same thing), and regional specialties that you can't find in K-town (unless you have a partner/friend whose place you can crash for dinner.
Oct 2, 2014, 1:14 am
#8
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the food in K-Town (Koreatown in downtown LA) is better than Korean food in Seoul, because the quality of ingredients is generally better
Oct 4, 2014, 7:04 pm
#9
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Depends. Korean beef is much better today than it was a few years ago (interestingly, most restaurants specify the origin of their beef: domestic, Australian, or U.S.). I eat at Korean restaurants several times a week here in Korea, and have generally had good food. In LA, it has been hit and miss (but some places are good).
With LA, a lot of the places in K-town adjust their taste to the American palate (including the Korean-American palate). Some of the older hole-in-the-wall places keep things pretty similar to Korea, but plenty of others ramp up the portion sizes (no complaints from me
), sugar, salt and/or oil content (
).
Oct 11, 2014, 3:57 pm
#10
formerly gemini573
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According to my mother-in-law (who runs a restaurant here), the country of origin thing is a compulsory requirement now in the wake of increasing food imports from China and the mad cow issue a few years back with US beef.
With LA, a lot of the places in K-town adjust their taste to the American palate (including the Korean-American palate). Some of the older hole-in-the-wall places keep things pretty similar to Korea, but plenty of others ramp up the portion sizes (no complaints from me), sugar, salt and/or oil content ().
With LA, a lot of the places in K-town adjust their taste to the American palate (including the Korean-American palate). Some of the older hole-in-the-wall places keep things pretty similar to Korea, but plenty of others ramp up the portion sizes (no complaints from me
), sugar, salt and/or oil content ().Korean food isn't all about BBQ. I was turned on to a dish called bossam when I went to Seoul. ABSOLUTELY INCREDIBLE. When I had it in LA (a few places I might add), it wasn't the same.
Sorry to go off topic here. It's like the Chinese food in LA compared to HK. There's no comparison. HK wins hands down. LA Chinese food is terrible!
Oct 13, 2014, 4:06 pm
#11
Join Date: Sep 2008
Posts: 7,875
There is something about combining American-sourced ingredients (especially beef) and preparing it Korean-style. Many Koreans here in SoCal will tell you the food in K-Town (Koreatown in downtown LA) is better than Korean food in Seoul, because the quality of ingredients is generally better. Totally understandable...
Oct 13, 2014, 4:07 pm
#12
Join Date: Sep 2008
Posts: 7,875
Uh, where have you gone? If you go to Chinatown, then yes. If you go eastward, then no. It is comparable, if not better in some cases.
Oct 13, 2014, 9:08 pm
#13
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LA Chinatown Chinese food is, well, not very authentic. Head to San Gabriel Valley, and the food there is awesome. Especially as the areas has Taiwanese, Cantonese and people from all over China, the regional variety of food there is really quite amazing ^
My friend (originally from Beijing) grew up in San Francisco and moved to LA for work. When he moved back to SF he missed the LA Chinese food
Oct 13, 2014, 9:10 pm
#14
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As for the difference between Korean food in the States vs. in Korea, there is a bit of a 'rivalry' I find. You'll find plenty of people who will say it's 'just not the same' in the US, and Korea is the only place to get Korean food.....
In my experience living in Seoul the past 13 years, but going 'home' to visit the USA a few times a year, I find that I prefer food in Korea when it comes to specific things which I have grown to love. Ttoekpoekki just isn't the same in K-Town LA or NYC. I try it everywhere I can, but it's usually too sweet, not spicy enough, sauce too 'grainy', ttoek not the right consistency, etc..... Same with other street foods.... It's all about street food for me..... Korea wins that hands-down.
However, when you start getting that 'fusion' of other foods with the Korean (in the US), there are some things I prefer there (I'm dying to visit that Kogi truck!!). But I think it tastes good in the US because I'm usually desperate for it by the time I track some down....
Of course everybody's experience is different, but I don't feel the quality of the food in the US is any better. Korean fruits and veggies (and the sides they make with them) are just fine for me. Meat I don't notice any quality differences, but to me it tastes better in Korea. And it's cheaper.
The hygiene of the kitchens and pojangmacha food on the other hand.......
Last edited by Paella747; Oct 13, 2014 at 9:18 pm
Oct 13, 2014, 10:27 pm
#15
formerly gemini573
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What he said.
LA Chinatown Chinese food is, well, not very authentic. Head to San Gabriel Valley, and the food there is awesome. Especially as the areas has Taiwanese, Cantonese and people from all over China, the regional variety of food there is really quite amazing ^
My friend (originally from Beijing) grew up in San Francisco and moved to LA for work. When he moved back to SF he missed the LA Chinese food
LA Chinatown Chinese food is, well, not very authentic. Head to San Gabriel Valley, and the food there is awesome. Especially as the areas has Taiwanese, Cantonese and people from all over China, the regional variety of food there is really quite amazing ^
My friend (originally from Beijing) grew up in San Francisco and moved to LA for work. When he moved back to SF he missed the LA Chinese food
I'm in Asia on average every 6 weeks (primarily HKG and BKK, but from time to time, I do go to ICN or TYO). I've gotten very spoiled in having very good Chinese food and Korean food (since this is the KE forum), for that matter.