Go Back   FlyerTalk Forums > Miles&Points > Airline Programs > JetBlue TrueBlue

Reply
 
Thread Tools
Old May 8, 08, 4:56 pm   #31
 
Join Date: Oct 2007
Posts: 554
Just thought I would add my two cents. I don't fly JetBlue as I'm stuck in flyover land. But... I was trying to help a friend get to Cancun next January. Looking for BOS-CUN Jan 8-13. B6 was an obvious choice as they're the only carrier flying BOS-CUN n/s. I figured that because there is no n/s competition the tickets would be a little more expensive.

Care to guess what Jan 8th to 13th for BOS-CUN costs? Try $1,115.30 USD!

For comparison's sake, the one-stop through JFK is $449. That's quite the premium for the n/s. 2.48x as much.

One-stop flights on Travelocity are pricing out to $327 on other carriers.
cs19 is offline   Reply With Quote
Old May 8, 08, 5:20 pm   #32
 
Join Date: Jun 2002
Location: n.y.c.
Posts: 6,101
People, LCC means low cost carrier, not low fare carrier. That means their costs are low, not yours.

You're getting your sides of the balance sheet mixed up.
nerd is offline   Reply With Quote
Old May 8, 08, 5:21 pm   #33
Moderator: Travel Technology, Travel Photography and JetBlue
I Voted
 
Join Date: Apr 2001
Location: NYC
Posts: 29,405
Quote:
Originally Posted by cs19 View Post
Care to guess what Jan 8th to 13th for BOS-CUN costs? Try $1,115.30 USD!

For comparison's sake, the one-stop through JFK is $449. That's quite the premium for the n/s. 2.48x as much.
This is not completely uncommon. When a carrier has a lock on a non-stop market they will take advantage of that. EWR-MSP is outrageously expensive between CO and NW, but there are a ton of one-stop options or other non-stop options from LGA/JFK that are much less expensive. EWR-IAH is another market where CO charges a ton more for the non-stop versus a one-stop via ATL or a number of other cities.

It is also possible/likely that the lower fare buckets are not available on the dates you're looking at. That's a holiday weekend, right? I'm sure that JetBlue is hoping that some people buy the $509 tickets now. They can always sell lower fares closer to the actual trip dates. There are a bunch of fares in that market:
[KVS Availability Tool 3.1.0/Platinum - Sabre: Fares/DotRes/US/USD]
Code:
BOS  Boston Logan Int'l MA US [KBOS]
CUN  Cancun MX [MMUN]
THU  08 Jan 2009 / TUE  13 Jan 2009 / RT

Carrier   From   To   Fare      Cur                      Fare Basis
--------- ------ ---- --------- ---- --------- ---- ---- ---------- 
B6        BOS    CUN      196   USD                      O3T
B6        BOS    CUN      338   USD                      M14
B6        BOS    CUN      398   USD                      R7
B6        BOS    CUN      458   USD                      V7
B6        BOS    CUN      518   USD                      L7
B6        BOS    CUN      578   USD                      B3
B6        BOS    CUN      678   USD                      Q
B6        BOS    CUN      758   USD                      HZ
B6        BOS    CUN      778   USD                      H
B6        BOS    CUN      898   USD                      KZ
B6        BOS    CUN      898   USD                      K
B6        BOS    CUN      998   USD                      EZ
B6        BOS    CUN     1018   USD                      E
B6        BOS    CUN     1198   USD                      Y
The O fare requires travel at less than ideal times and the other buckets are zero'd out. I doubt it is because the flight is full; JetBlue is just hoping someone buys seats now at the higher price.

And there's an MCO connection option, too, though the website might not offer it to you.
sbm12 is offline   Reply With Quote
Old May 8, 08, 8:05 pm   #34
 
Join Date: Aug 2005
Location: NL in BOS
Posts: 1,061
Fares in excess of $1000 for BOS-CUN, which basically is a vacation flight, is in my opinion irrational.
Do you think that the average american has $1000 pp just for a flight to spend 5 days Cancun?? Hello??? Anyone home?? Heard of "foreclosure", "skyhigh gasprices", or "recession"?


PS. With US, you can fly for $302.
__________________
Ubi bene, ibi patria
dieuwer2 is offline   Reply With Quote
Old May 8, 08, 11:49 pm   #35
 
Join Date: Jun 2007
Location: Seattle, WA
Programs: AA, AS, B6, HA
Posts: 114
One more seemingly irrational price: On 9/12/08, it costs $169 to fly SEA-JFK, or $154 to fly SEA-JFK-BUF...

jokes about Buffalo aside, I'm pretty sure I've seen threads on FT about the morality/advisability of booking a ticket like this and skipping the second leg, but I couldn't find anything specific to B6...
davidmay is offline   Reply With Quote
Old May 9, 08, 1:06 am   #36
 
Join Date: May 2005
Location: Jönköping, Sweden / Boston, MA
Programs: WN CP Non-Elite: AS, DL, NW, UA, AA
Posts: 593
Quote:
Originally Posted by davidmay View Post
One more seemingly irrational price: On 9/12/08, it costs $169 to fly SEA-JFK, or $154 to fly SEA-JFK-BUF...

jokes about Buffalo aside, I'm pretty sure I've seen threads on FT about the morality/advisability of booking a ticket like this and skipping the second leg, but I couldn't find anything specific to B6...
I started one, here it is.

Question was never answered though.
Khabibul35 is offline   Reply With Quote
Old May 9, 08, 1:41 am   #37
 
Join Date: Jun 2007
Location: Seattle, WA
Programs: AA, AS, B6, HA
Posts: 114
Quote:
Originally Posted by Khabibul35 View Post
I started one, here it is.

Question was never answered though.
Ah, thanks--I had forgotten the key "hidden city" phrase when I was searching.
davidmay is offline   Reply With Quote
Old May 11, 08, 6:56 pm   #38
 
Join Date: Jun 2002
Location: n.y.c.
Posts: 6,101
Another data point...

Trying to book NYC-BTV for a long weekend in June. Comparing the cheapest flight on each carrier selling non-stop tix on the route, jetBlue is again the highest:

US $181
DL $181
UA $185
CO $221
B6 $231
nerd is offline   Reply With Quote
Old May 11, 08, 8:00 pm   #39
nsx
TalkBoard Member/Moderator: Southwest and JetBlue forums
 
Join Date: Sep 1999
Location: California
Programs: WN CP & A-list, Interstate BBQ at MEM B17, CO Lifetime Presidents Club
Posts: 9,241
Summer fares are way up this year. Partly fuel, partly that the airlines expect to sell every seat. For the same reason, awards will be hard to use this summer. Maybe we'll get some relief in the fall and winter.
nsx is offline   Reply With Quote
Old May 11, 08, 8:23 pm   #40
 
Join Date: Apr 2008
Location: NYC BDL VIE
Programs: VS Gold, HH Gold, SPG Gold, Avis PC
Posts: 55
I was recently flying with my family JFK-PHX. I decided to fly JetBlue because of a number of reasons, newer aircraft, tv in every seat, seat pitch, etc. - and it was worth to me to pay $600 more (for 4) than some other offers I have seen for the same dates. I think people realize that JetBlue has a fine product that is worth something. Now, whenever I have to travel, I'll check JetBlue first, then look at Virgin, then CO/NW/DL or UA. I would never even consider US or AA - no matter what the cost difference is.
4GSM is offline   Reply With Quote
Old May 11, 08, 9:49 pm   #41
 
Join Date: Jun 2002
Location: n.y.c.
Posts: 6,101
Quote:
Originally Posted by nsx View Post
Summer fares are way up this year.
Yup. And some are just more up than others.
nerd is offline   Reply With Quote
Old May 11, 08, 10:08 pm   #42
Moderator: Travel Technology, Travel Photography and JetBlue
I Voted
 
Join Date: Apr 2001
Location: NYC
Posts: 29,405
Quote:
Originally Posted by nerd View Post
Trying to book NYC-BTV for a long weekend in June. Comparing the cheapest flight on each carrier selling non-stop tix on the route, jetBlue is again the highest:

US $181
DL $181
UA $185
CO $221
B6 $231
Not sure which long weekend you're looking at, but a search for the 20th-23rd shows the following fares published:
[KVS Availability Tool 3.1.0/Platinum - Sabre: Fares/DotRes/US/USD]
Code:
NYC  New York Metro NY US = JFK LGA
BTV  Burlington Int'l VT US [KBTV]
FRI  20 Jun 2008 / MON  23 Jun 2008 / RT

Carrier   From   To   Fare      Cur                      Fare Basis
--------- ------ ---- --------- ---- --------- ---- ---- ---------- 
B6        NYC    BTV      158   USD                      R21X57
DL        NYC    BTV      167   USD                      UC21ABV6
UA        NYC    BTV      188   USD                      SA21ON2A
B6        NYC    BTV      198   USD                      V14
UA        NYC    BTV      218   USD                      L14NX
B6        NYC    BTV      218   USD                      L7
DL        NYC    BTV      227   USD                      U14NBVX
UA        NYC    BTV      238   USD                      T7NX
DL        NYC    BTV      247   USD                      L7NBVX
B6        NYC    BTV      258   USD                      B3
UA        NYC    BTV      278   USD                      V3NX
B6        NYC    BTV      278   USD                      Q3
DL        NYC    BTV      287   USD                      K3NBVX
US        NYC    BTV      288   USD                      UJAVNA2
UA        NYC    BTV      298   USD                      S3NX
DL        NYC    BTV      307   USD                      Q3NBVX
B6        NYC    BTV      318   USD                      H
US        NYC    BTV      328   USD                      RXAUNA2
UA        NYC    BTV      338   USD                      V0NX
DL        NYC    BTV      347   USD                      Q0NBVX
US        NYC    BTV      348   USD                      KXA7NA2
B6        NYC    BTV      378   USD                      K
US        NYC    BTV      388   USD                      EXA3NA2
I culled the list a bit, but as you can see, B6 still has the lowest published fare on the route. They've zeroed out inventory, but they do have the lowest published fare. That they don't want to sell any more at that price is their prerogative, and flying a different carrier is yours.
sbm12 is offline   Reply With Quote
Old May 11, 08, 10:24 pm   #43
nsx
TalkBoard Member/Moderator: Southwest and JetBlue forums
 
Join Date: Sep 1999
Location: California
Programs: WN CP & A-list, Interstate BBQ at MEM B17, CO Lifetime Presidents Club
Posts: 9,241
Quote:
Originally Posted by sbm12 View Post
B6 still has the lowest published fare on the route. They've zeroed out inventory, but they do have the lowest published fare.
I've noticed this sort of thing for years with Southwest. Other airlines are often willing to sell deeply discounted seats on flights that are guaranteed to sell out anyway. Southwest typically insists on higher prices at peak times on peak dates, relenting about 8 weeks before departure if sales are too slow. The other guys do it backwards, selling the cheap seats 11 months ahead and then not being able to sell full fares a week ahead because the flight is fully booked.

But I've started to see signs that the legacy carriers are catching on, and charging more for Friday and Sunday flights, for example. Restricted standby policy (Southwest's is among the most restrictive) is an essential ingredient, to prevent you from buying the cheap off-peak flight and flying on the peak hour flight.
nsx is offline   Reply With Quote
Old May 12, 08, 12:40 am   #44
 
Join Date: Nov 2007
Programs: TrueBlue
Posts: 338
It is a little misleading I think to simply price check a route and then post and represent that information as proof of an airline's apparent overpricing their product relative to competition.

A variable such as time out from travel for those itineraries being searched for months in advance may also lead you to conclude that the airline simply has a different pricing strategy and if the product is not "worth"(to the public in general) the higher price at a far out date, you can probably rest assured that the price will come down as it gets closer to travel date.

Another variable with the power to affect a quoted price would be advance bookings on any given flight. Jetblue has maintained in conference calls that demand has remained strong where other airlines have complained about a slackening of demand. It could be that the price you witness is an effect of the plane being nearer to capacity than the competition.

That being said, it would not surprise me if a thorough analysis concluded that the airline is overpricing their competition as it would be in line with the differentiation strategy the new ad campaign seems to be striving for. Whether or not these fares remain above the competition depends on whether Jetblue customers value the airline and its product at a premium(and if so, how much) to their competition.

Obviously, some of the prices being quoted here are not going to result in a full aircraft no matter who the customer base is. If you're looking for a deal and can wait I would imagine that one will be coming your way.

Thanks sbm12 for posting the fare bucket information as it shows us that at the least lower fares are still in the system, even if they may be starting to collect dust.
Mimi Imferst is offline   Reply With Quote
Old May 12, 08, 7:12 am   #45
 
Join Date: Jun 2002
Location: n.y.c.
Posts: 6,101
Quote:
Originally Posted by sbm12 View Post
I culled the list a bit, but as you can see, B6 still has the lowest published fare on the route. They've zeroed out inventory, but they do have the lowest published fare.
Clearly, no one is concerned what the lowest published fare is.

JetBlue should charge the most they can; I agree. It's their perception of being low-cost that I think they unfairly get away with. But again, if it works, they should tap it for all it's worth.
nerd is offline   Reply With Quote
 
 
Reply

Bookmarks


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are On
Refbacks are Off
Forum Jump


All times are GMT -6. The time now is 6:17 am.




SEO by vBSEO 3.2.0