Go Back  FlyerTalk Forums > Miles&Points > Airlines and Mileage Programs > JetBlue | TrueBlue
Reload this Page >

Another marketing coup for JetBlue

Another marketing coup for JetBlue

Old Jul 23, 2011, 3:45 am
  #1  
nsx
Moderator: Southwest Airlines, Capital One
Original Poster
Hyatt Contributor Badge
 
Join Date: Sep 1999
Location: California
Programs: WN Companion Pass, A-list preferred, Hyatt Globalist; United Club Lietime (sic) Member
Posts: 21,589
Cool Another marketing coup for JetBlue

Most other airlines have raised their fares at the instant an airline ticket tax expired. How very legacy of them, including, stunningly to me, Southwest Airlines.

I just posted this on View from the Wing:
The airlines who have seen a golden opportunity for great free advertising by the mass media at low cost appear to be: Alaska, Delta, United, JetBlue, Frontier, and Virgin America.

Congratulations to all of them for not raising prices to cover the lapsed tax. Their competitors are too clever by half. I knew JetBlue would get this right: their marketing people are the very best.
nsx is offline  
Old Jul 24, 2011, 12:25 am
  #2  
 
Join Date: Jan 2010
Posts: 342
http://www.gadling.com/2011/07/23/fa...lines-cash-in/ reported the opposite today:

"US Airways, American and JetBlue seem to be the leaders in ripping off their consumers."

And http://www.starnewsonline.com/articl...APA/1107230685 said:

"American, United, Continental, Delta, US Airways, Southwest, AirTran and JetBlue all raised fares, although details sometimes differed. Most of the increases were around 7.5 percent."
Skink is offline  
Old Jul 24, 2011, 11:13 am
  #3  
nsx
Moderator: Southwest Airlines, Capital One
Original Poster
Hyatt Contributor Badge
 
Join Date: Sep 1999
Location: California
Programs: WN Companion Pass, A-list preferred, Hyatt Globalist; United Club Lietime (sic) Member
Posts: 21,589
Also see http://travel.usatoday.com/flights/s...xes/49627984/1

Intra-California, it appears that JetBlue flights are now a few dollars cheaper than before. Southwest imposed a $4 increase in the stated fare (inclusive of the now-expired 7.5% tax). JetBlue did not follow that part of the increase as far as I can tell.
nsx is offline  

Thread Tools
Search this Thread

Contact Us - Manage Preferences - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service -

This site is owned, operated, and maintained by MH Sub I, LLC dba Internet Brands. Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Designated trademarks are the property of their respective owners.