sk3

This is great. I just read about it on 06blog.it and now I have yet one more reason to be excited about returning to Rome.

It will be located in the "Tridente" area on Via Borgognona near Via Belsiana. Here's a google streetview of that corner and here's the map view so you can place it within Rome to get your bearings. (That address you see on Google is just a guess on my part, I used it just to bring up that street corner in question).

And here's the blog post from 06blog.it (in Italian): Ladurée a Roma, finalmente. In via Borgognona

And here's a google translation (and as always, these translations are very clunky, but it will at least give non-Italian speakers the gist): Ladurée in Rome, finally. On Via Borgognona

And here's the website for Ladurée - even its delicious (really - check it out and I bet you'll start craving something sweet). I see their website shows the two Milan locations, here and here, but I don't see mention of their Rome store yet. Any Roman FTers or fellow tourists walk past Via Borgognona e Via Belsiana recently and spot this yet?

On a personal note, I'm so happy about this. Each opportunity I've had to travel to Europe in recent years I've always chosen Rome because I'm so in love with it - but I have missed Paris. And most of all I missed Ladurée. I really couldn't be happier! (Well maybe I'd be happier if they finally came to Los Angeles. Then I'd be happier - and - fatter).

NickyEWR

This is truly great news! stopping at Laduree whether in Paris, New York, or at Heathrow is always a must! Now I will have a chance to do so in my favorite city.

sk3

Then you and I are truly fellow travelers!

And I have more good news to report, it's due to open October 25th!!!

Puntarella Rossa, a Roman foodie blog that I'm just becoming acquainted with posted this: Macaron, Ladurée a Roma il 25 ottobre

Here's the google translation: Macaron, Ladurée in Rome on October 25 (and don't be mislead by google's error in translating the opening date to read next year)

NickyEWR

That's great! Will be in Rome in a few months and later next year.

jamm

Thanks for the tip.
For the good of the FT community I'll sacrifice myself and try the famous french maison as soon as it opens in order to provide you a feedback :-)

sk3

Your brave and noble sacrifice will be much appreciated!

sk3

I just noticed that the 'foodie' blog Puntarella Rossa posted another article the following day. And it's quite derisive: Duello sui macaron: moda o miracolo?

And poorly translated through google: Duel on the macaron: fad or miracle?

sk3

Here's the enchanting website for Ladurée, a website that's actually worth a visit. And from that website here's their brand new Rome location: Ladurée Roma

Located at: Via Borgognona 4C (that's a link to google maps)
.
Schedules and Opening Hours for Ladurée Roma:
Monday from 2:30 a.m. to 7:30 p.m.
Tuesday to Sunday from 10:30 a.m. to 7:30 p.m.

And some pictures of today's opening and the pretty new store courtesy of Cupcakes in Rome and Erica Firpo:

sk3

My last update here, I promise.

06blog.it posted this today: Ladurée Roma: non solo macarons

And here it is google translated: Ladurée Rome: not only macarons

And I admit to being disappointed. When I first read about this I thought the Rome location would be similar to its Paris store, and that there'd be a tea room with seating. And that I could have my Carrie Bradshaw at Ladurée moment - in Rome. Oh well. Guess I'll have to go back to Paris for that.
(For my fellow SATC fans, here's the scene on Youtube, 44 seconds: An American Girl In Paris - Part Une )