When a boys band complains about breakfast at IC on Twitter
Feb 7, 2016, 5:29 am
#1
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When a boys band complains about breakfast at IC on Twitter
https://mobile.twitter.com/thetidena...08946464931840
Comments of the fans are, well, surprised to see their favourite boys band at the IC.
Comments of the fans are, well, surprised to see their favourite boys band at the IC.
Feb 8, 2016, 12:25 am
#2
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He was at the Intercontinental Ana Hotel in Roppongi (judging from the carpet) and had a room service breakfast
https://www.instagram.com/p/BBTr0MckAeD/
That waffle didn't look good and I don't doubt the bacon description.
https://www.instagram.com/p/BBTr0MckAeD/
That waffle didn't look good and I don't doubt the bacon description.
Feb 8, 2016, 12:43 am
#3
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Interesting case on how can social media can ruin a hotel reputation, and more generally a product or service (look how Givenchy or Balmain, in the couture business, use social media to attract their current and future customers - including GenY).
Did anyone even know at ANA IC that the boys band has 96k followers on Instagram?
Did anyone even know at ANA IC that the boys band has 96k followers on Instagram?
Feb 8, 2016, 1:01 am
#4
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Interesting case on how can social media can ruin a hotel reputation, and more generally a product or service (look how Givenchy or Balmain, in the couture business, use social media to attract their current and future customers - including GenY).
Did anyone even know at ANA IC that the boys band has 96k followers on Instagram?
Did anyone even know at ANA IC that the boys band has 96k followers on Instagram?
Feb 8, 2016, 2:34 am
#5
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It makes a big difference.
Again, two questions
- Did IC know that they have a special guest (at social media times) and how did they deal with that?
- How did they deal with the post? Very poorly obviously.
Feb 8, 2016, 5:03 am
#6
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He was at the Intercontinental Ana Hotel in Roppongi (judging from the carpet) and had a room service breakfast
https://www.instagram.com/p/BBTr0MckAeD/
That waffle didn't look good and I don't doubt the bacon description.
https://www.instagram.com/p/BBTr0MckAeD/
That waffle didn't look good and I don't doubt the bacon description.
Feb 8, 2016, 7:31 am
#7
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Of course, I question how many of those followers (and not their parents) would be potential IC patrons.
Feb 8, 2016, 2:20 pm
#10
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But you must know that, in addition to revenue contribution, in more and more businesses is analysed the image impact (through digital media) of customers.
And some hotels might give some better treatment when image impact is higher:
http://adage.com/article/digitalnext...scores/146189/
Feb 8, 2016, 6:21 pm
#11
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I have a good feeling that those following these band's tweets were never going to be staying at an IC hotel unless their parents are paying for it. The "bad PR" impact of this is minimal at best.
Feb 8, 2016, 11:24 pm
#13
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What's worse than a hard waffle? Some noob taking to twitter about his hard waffle. Lucky he has the means to enjoy a hardy breakfast. Some don't. To take to social media over something so trite is distasteful. Kinda like that waffle, I suppose.
Feb 9, 2016, 1:04 am
#15
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Imagine that the 96,000 followers have seen a Twitter like: super cool hotel.
Don't you remember John Lennon's picture at Hilton Amsterdam at a time none of us were customers at Hilton?