sl00001

I received the below email from Hyatt - but I am wondering why only in Chinese??? Understand that there are more Chinese than Caucasians but now I can't participate

Hyatt and gravitytank, an innovation consultancy based in Chicago, are working together to understand loyalty and how it relates to the hospitality industry. In a few weeks we will be in Beijing to gain further consumer feedback, which is where you come in!

Step 1: if you will be in Beijing July 21-23 ans speak Chinese, please complete the survey (in Chinese) using the link below and you will be granted 500 Hyatt GP points. This information will help gravitytank identify participants for the next round of research

Step 2: If you are selected for the additional research, you will be invited to participate in a 2-hour group interview (conducted in Chinese) that will take place at a Hyatt hotel in Beijing on one of the dates above. You will be granted 10,000 Hyatt GP points for completing this portion of the research.

Fly Me To The Moon

I answered such a survey earlier this year in April when they did the research in Shanghai. Then, they contacted me (they engaged a research firm in Shanghai) for some additional screening. After the screening in which I gave a lot of personal data, I never heard back from them. Repeated emails to the Shanghai firm did not illicit any response, and I finally had to complain to Hyatt Corporate in USA. Needless to say, I had no confidence in the China research company and requested my data to be destroyed.

Markie

They are running something similar in London and I am waiting to hear if I have been selected!

JackE

Good luck with that.

Fly Me To The Moon

Well, officially, I requested. That's better than nothing. If I eventually find out that they had used my data for any reason without my authorization, at least I may have some recourse.

sl00001

I sent an email back and I got a reply from Hyatt - Director Strategy and Innovation for Gold Passport - where she explained that they only focus on native Chinese speakers. I replied to them saying that it is a bit funny that the invitation email is in English only. If they work with a local research company they should have at least translated the email in Chinese ......

Great research!!

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Apparently language setting in the profile made the connection of the language used in the email .........

CopperSteve

Same here. My email was personalized that the survey would be done during my upcoming stay at the Churchill. I responded but haven't heard back yet. The email stated the survey was limited to two people.

MSPeconomist

A sample size of two? Statistically they won't learn anything from such a survey? Of do they mean that it would be one of many focus groups, each consisting of at most two people?

CopperSteve

This is the email. Perhaps there are two spots left? I received a second email today and it looks like I will participate - just waiting for a confirmed time.

"At Hyatt, we’re always looking to fulfill our guests’ needs and believe that one of the best ways to do this is by speaking with guests like you.

Next week, teams from Hyatt Gold Passport will be trying out some new ideas at Hyatt Regency London Churchill, Friday July 26 and we’d love to get your feedback for a couple hours to learn more about your preferences and opinions.

If you will be at Hyatt Regency London Churchill, have a two-hour period available and are interested in participating in this research, please respond to this email to confirm you’re able to make it and someone from our partner gravitytank will contact you. We are looking for 2 participants and we will select based on order of response.



As a thank you for your time participating, Hyatt will provide you with 10,000 Hyatt Gold Passport bonus points.



We look forward to hearing from you!"

FD1971

Finding two loyal Hyatt customers in Europe these days should not be underestimated, so getting two customers to come to London is already a tough one.

On a more serious note, this whole research project seems to be a brainchild of Jeff Z., it is about as smart as many previous promotions he envisioned.

Way to go, Hyatt. ^

RTW1

Indeed.... stupidity seems to be running the show. What a messed up program you are becoming if you cannot even get the selection of your survey partners right. That shows how much you really care about your members. But I guess only someone not actually running a loyalty program could know that sending someone an invitation and then denying them participation doesn't really inspire loyalty.

Glad I missed this targeted promo (again) :-).