Go Back   FlyerTalk Forums > Miles&Points > Hotels and Loyalty Programs > Hilton | Hilton HHonors
Sign in using an external account

Reply
 
Thread Tools Search this Thread
Old Jan 26, 09, 10:15 am   #1
 
Join Date: Jul 2003
Location: Baltimore USA / Germany - Ich spreche deutsch
Programs: LH Sen, BA Silver, SWA A+, *W Plat, HH Gold, HY Plat, PC Plat Amb, CC Gold, MR Gold, AMEX Plat
Posts: 2,364
Home2 Suites - Hilton's new Extended Stay Brand

Looks like Hilton finally announced their plans for an Extended Stay chain:

http://finance.yahoo.com/news/Hilton...-14154357.html

Details and pics on the concept can be found here:

http://www.home2suites.com/ESP/index.html

Outside design sure looks very *W element like. Interior kind of *W aloft like. Rooms look a little too small for an extended stay to me. Overall kind of a disappointment when compared to the *W element Extended Stay concept IMHO.

Agreemens have been signed for hotels in New York City, N.Y., Baltimore/White Marsh, Md., Charlotte, N.C., Jacksonville, N.C., Gadsden, Ala., Alabaster, Ala., Elko, Nev., and three hotels in San Antonio, Texas.

Last edited by christianj; Jan 26, 09 at 10:36 am..
christianj is offline   Reply With Quote
Old Jan 26, 09, 10:17 am   #2
FlyerTalk Evangelist
 
Join Date: Sep 2003
Location: Hyatt Diamond, Hertz #1 Gold, AA Plat, DL Silver, Carlson Silver, Marriott Silver, Hilton Gold
Posts: 17,484
Reminds me a bit of Hyatt Place, though I'm not sure why.
__________________
You believe that you are special, that somehow the rules do not apply to you. Obviously you are mistaken.
Jaimito Cartero is offline   Reply With Quote
Old Jan 26, 09, 10:25 am   #3
 
Join Date: Jun 2005
Programs: HHonors Diamond, Hyatt Diamond, AA Plat/Oneworld Sapphire
Posts: 144
It's like a fancied-up Hampton Inn
missdona is offline   Reply With Quote
Old Jan 26, 09, 10:52 am   #4
 
Join Date: Jul 2001
Location: Phoenix, AZ
Programs: HH Gold
Posts: 8,129
Quote:
Originally Posted by Jaimito Cartero View Post
Reminds me a bit of Hyatt Place, though I'm not sure why.
I just looked at the website and I must agree that it reminds me of Hyatt Place/Amerisuites. The average room looks smaller than most Hyatt Place "suites". However, some Hyatt Places have smaller, "non-suite" rooms which look remarkably similar to these.
formeraa is offline   Reply With Quote
Old Jan 26, 09, 10:53 am   #5
FlyerTalk Evangelist
 
Join Date: Feb 2003
Location: Denver, CO, USA
Programs: Proud Charter Member of the OUM
Posts: 11,831
It's a fancied-up TownePlace Suites. At $70-75K per key there isn't much they can do to get "fancy."

Seems to me this will simply cannibalize the market from Homewood Suites. It seems a very odd time to be pushing yet another brand.
__________________
Brian/\/\ You definitely should not live in Denver. Cold here. And snowy. And cold. Really, it's miserable. Just stay away.
DenverBrian is offline   Reply With Quote
Old Jan 26, 09, 11:09 am   #6
 
Join Date: Nov 2007
Location: DFW, Texas
Programs: AMEX Platinum, AAdvantage, SPG Gold, Hilton HHonors Gold, BOFA Accolades
Posts: 45
Quote:
Originally Posted by DenverBrian View Post
It's a fancied-up TownePlace Suites. At $70-75K per key there isn't much they can do to get "fancy."

Seems to me this will simply cannibalize the market from Homewood Suites. It seems a very odd time to be pushing yet another brand.
Actually it is pretty smart. It kills two birds with one stone:

It puts out something new to combat the aloft and element brands from *W and it introduces a lower price point. Most Americans are scaling back and looking for cheap alternatives to the prices they normally pay.

I like the new concept. I think they may eventually phase the Hampton brand out as the name/ hotel does not really fit into the Hilton scheme of things.
JRock80 is offline   Reply With Quote
Old Jan 26, 09, 12:13 pm   #7
FlyerTalk Evangelist
 
Join Date: Feb 2003
Location: Denver, CO, USA
Programs: Proud Charter Member of the OUM
Posts: 11,831
Quote:
Home2 Suites by Hilton, the new extended-stay hotel brand from Hilton Hotels, focuses on the midprice market. The new Hilton brand will compete with Marriott International's TownePlace Suites and Intercontinental Hotels' Candlewood, according to Bill Duncan, brand manager for Hilton's extended-stay brands.
http://www.reuters.com/article/domes...50P1HZ20090126

As I suspected. I didn't think this was a salvo against Element/Aloft.
__________________
Brian/\/\ You definitely should not live in Denver. Cold here. And snowy. And cold. Really, it's miserable. Just stay away.
DenverBrian is offline   Reply With Quote
Old Jan 26, 09, 2:12 pm   #8
FlyerTalk Evangelist
 
Join Date: Aug 2003
Programs: WN AL+/CP, IHG AMB/Plat, HH Gold, UA Dirt
Posts: 33,544
Quote:
Originally Posted by JRock80 View Post
Actually it is pretty smart. It kills two birds with one stone:

It puts out something new to combat the aloft and element brands from *W and it introduces a lower price point. Most Americans are scaling back and looking for cheap alternatives to the prices they normally pay.

I like the new concept. I think they may eventually phase the Hampton brand out as the name/ hotel does not really fit into the Hilton scheme of things.
The two bolded areas are in conflict with one another. Hampton is the value product tailor-made for these value-oriented times.
uastarflyer is offline   Reply With Quote
Old Jan 26, 09, 2:35 pm   #9
 
Join Date: Nov 2007
Location: Downtown Denver
Programs: WN A-list/CP, HHonors Diamond, IHG Plt,*wood Plt,F9 Summitt, Hyatt Diamond,
Posts: 391
reminds me of the struggling Choice brand "Cambria Suites".
loboclone is offline   Reply With Quote
Old Jan 26, 09, 3:10 pm   #10
 
Join Date: Jan 2009
Posts: 59
I did a double take when I read this sentence: "From the fresh market pantry and LaundryTowne to the studios and one bedroom suites designed with refreshingly distinctive living areas"

"LaundryTowne"! What a horrible sounding trademark.
LawFly is offline   Reply With Quote
Old Jan 26, 09, 3:34 pm   #11
FlyerTalk Evangelist
 
Join Date: Feb 2003
Location: Denver, CO, USA
Programs: Proud Charter Member of the OUM
Posts: 11,831
Some of the aspects that strike me as either odd or lower-end:

--Unlike Hyatt Place, there will be no partition between the bedroom area and the living area in the "studios," which are essentially rooms.

--The 42" flat panel is positioned for best viewing from the sofa. From the bed, it's going to be at at least a 30 degree angle. (HP places their TV midway between the two areas.)

--Looks like all the "studios" will go with shower only - no bathtubs. I've been looking to see when a brand would take the plunge and do this.

--Looks like they're going with an interior PTAC unit - hopefully of a newer, quieter kind than in current midrange properties. This does remove about 4 sf of space from around the window. In a "studio" that can make a difference.
__________________
Brian/\/\ You definitely should not live in Denver. Cold here. And snowy. And cold. Really, it's miserable. Just stay away.
DenverBrian is offline   Reply With Quote
Old Jan 26, 09, 4:11 pm   #12
GVA
 
Join Date: Oct 2002
Location: Here there everywhere
Programs: AA EXP, NW Plat (in my heart), bmi DC Gold, BA EC Gold, HHonors Diamond, SPG Plat
Posts: 2,251
The logo looks so much like Aloft's it's quite incredible!
GVA is offline   Reply With Quote
Old Jan 26, 09, 4:19 pm   #13
FlyerTalk Evangelist
 
Join Date: Aug 2003
Location: SNA
Programs: UA Million Mile Nobody, Marriott Platinum Elite, SPG Gold
Posts: 23,604
It is amazing how they continue to ignore business travelers. Assuming I'm in town for a couple of weeks working on a project, I NEED A DESK THAT ACTUALLY IS A DESK! I don't understand how they think you can sell this to a business traveler thinking a desk can double as a kitchen table, storage area, and god knows what else. No way I commit to some hole-in-the-wall like this.
flyinbob is offline   Reply With Quote
Old Jan 26, 09, 4:33 pm   #14
 
Join Date: Apr 2008
Location: Germany, Austria
Programs: IC Amb/PC Plat, Accor Platinum, Hyatt Dmd, HH Gold, LHW Access, slh honoured, M&M
Posts: 377
Quote:
Originally Posted by JRock80 View Post
Actually it is pretty smart. It kills two birds with one stone:

It puts out something new to combat the aloft and element brands from *W and it introduces a lower price point. Most Americans are scaling back and looking for cheap alternatives to the prices they normally pay.

I like the new concept. I think they may eventually phase the Hampton brand out as the name/ hotel does not really fit into the Hilton scheme of things.
I like the concept. FRESH LOOK! Right concept for times of lower income, if the pricing strategy will be lower than tose of the competitors.

To be honest, I would prefer this brand instead of Hampton to come to Germany. Hampton does mean nothing on our market, but this new nice modern brand seems appealing in my eyes!
submonte is offline   Reply With Quote
Old Jan 26, 09, 5:26 pm   #15
FlyerTalk Evangelist
 
Join Date: Sep 2003
Location: Hyatt Diamond, Hertz #1 Gold, AA Plat, DL Silver, Carlson Silver, Marriott Silver, Hilton Gold
Posts: 17,484
I think we'll all start calling this new place, "HomeyTowne". Not to be confused with FunkyTowne, of course. You can lounge in LaundryTowne and watch your tighty whiteys spin in the dryer.
__________________
You believe that you are special, that somehow the rules do not apply to you. Obviously you are mistaken.
Jaimito Cartero is offline   Reply With Quote
 
 
Reply

Bookmarks


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are On
Refbacks are Off
Forum Jump


All times are GMT -6. The time now is 6:23 pm.




SEO by vBSEO ©2011, Crawlability, Inc.