Tapestry Collection by Hilton
Jan 23, 2017, 4:15 am
#1
Original Poster
Join Date: May 2016
Posts: 147
Tapestry Collection by Hilton
Hilton today announced the launch of a vibrant new brand that offers guests a refreshing choice for an independent hotel stay: Tapestry Collection by Hilton. Tapestry Collection by Hilton marks the 14th brand and second collection brand for Hilton, the world’s fastest-growing hospitality company on an organic net unit growth percentage basis.
Looking forward to a brand new collection to try out in future!
Looking forward to a brand new collection to try out in future!
Jan 23, 2017, 4:51 am
#3
Join Date: Apr 2011
Programs: We love to Fly, Hotels and Discovery
Posts: 1,471
A fascinating development. Thank you lyndonmaxewell for your info/news. 
We look forward to hear/read/experience more about this new Hilton family brand.
Please see:
http://www.tapestrycollection.com/
and...
https://skift.com/2017/01/23/hilton-...ion-by-hilton/
Cheers & Safe Travels. ^
We look forward to hear/read/experience more about this new Hilton family brand.
Please see:
http://www.tapestrycollection.com/
and...
https://skift.com/2017/01/23/hilton-...ion-by-hilton/
Cheers & Safe Travels. ^
Last edited by uggboy; Jan 23, 2017 at 5:00 am Reason: Added link
Jan 23, 2017, 5:08 am
#5
Join Date: Apr 2011
Programs: We love to Fly, Hotels and Discovery
Posts: 1,471
...the name for Tapestry Collection was whittled down from a list of more than 500 names...
“a tapestry is a woven piece of fabric that’s a one-of-a-kind type of element. Each of these hotels will be an individual, one-of-a-kind hotel. The Tapestry name came to the top because it can be associated with that independent traveler who’s looking to have a great experience.”
“a tapestry is a woven piece of fabric that’s a one-of-a-kind type of element. Each of these hotels will be an individual, one-of-a-kind hotel. The Tapestry name came to the top because it can be associated with that independent traveler who’s looking to have a great experience.”
Please see:
https://skift.com/2017/01/23/hilton-...ion-by-hilton/
Cheers & Safe Travels. ^
Jan 23, 2017, 5:53 am
#6
Join Date: Jun 1999
Location: NYC/LA
Programs: DL Plat, AA Plat Pro, Marriott Titanium, IHG Diamond Amb
Posts: 7,485
Aside from the fact that I question whether Hilton really needs yet another flag, I can see how this more downmarket soft brand (vs Curio Collection) could actually house some of the less cookie cutter properties that so far have been dumped into Doubletree (like the Maya in Long Beach, the Curtis in Denver or the Alexandra in Barcelona) because it seemed like there was no place else to put them.
Jan 23, 2017, 6:18 am
#7
Join Date: Jun 2008
Location: CONUS
Programs: HHonors, United, Delta
Posts: 828
With God as my witness, I clicked on this thinking it was Hilton selling curtains and home decor a'la Westin selling Heavenly Bedding.
However, now I'm geared up to try another HH property. Thanks for the news!
TDM
However, now I'm geared up to try another HH property. Thanks for the news!
TDM
Jan 23, 2017, 7:55 am
#8
Join Date: Aug 2013
Programs: HH Lifetime Diamond, DL PM, Hertz President's Circle
Posts: 920
Jan 23, 2017, 12:11 pm
#15
Join Date: Nov 2004
Location: PDX
Programs: AA LT PLT (3.6+ MM), UA 1K LT Gold, Hilton LT Diamond, Bonvoy Gold.
Posts: 1,660
Oh goody another brand, that's just what Hilton needs, and being independent, their customers will have no idea on what the level of service will be. Just great. For me it'll be another brand to ignore.