Tru by Hilton
#16
Join Date: Jun 2005
Location: ORD (formerly SAN)
Programs: Hilton Diamond; IHG Platinum; Bonvoy Gold; AA Platinum Pro and United Premier Silver (DH = AA EXP)
Posts: 1,927
Does this remind anyone else of dorm rooms? It's like marketing people focused on some millennial buzzwords and made it into a hotel. Does not seem sustainable. People who like communal working spaces, probably didn't have in mind plastic chairs and cheerios. Starbucks looks more inviting than this.
#17
Join Date: Jan 2002
Location: Salt Lake City, Utah, USA
Posts: 9,957
I am not a millenial. I do not find this brand appealing. I expect to continue giving most of my Hilton stays to Hampton and HGI properties.
For business trips, I definately do not think I will stay, unless the location happens to be ideal. The desk and closet are major items that I need and use.
I might use points to stay at a Tru for a personal stay if the delta between Tru and other Hilton brands in a particular city is compelling, since I don't have as much need for a desk then. But when I have the entire family with me, I am often looking for a LARGER room (or a suite) than what I have for a business stay. Since Tru rooms are smaller, I think I will just have to forego staying there. I don't like party lounges/lobbies anyway.
For business trips, I definately do not think I will stay, unless the location happens to be ideal. The desk and closet are major items that I need and use.
I might use points to stay at a Tru for a personal stay if the delta between Tru and other Hilton brands in a particular city is compelling, since I don't have as much need for a desk then. But when I have the entire family with me, I am often looking for a LARGER room (or a suite) than what I have for a business stay. Since Tru rooms are smaller, I think I will just have to forego staying there. I don't like party lounges/lobbies anyway.
#19
Join Date: May 2011
Location: NYC (LGA, JFK), CT
Programs: Delta Platinum, American Gold, JetBlue Mosaic 4, Marriott Platinum, Hyatt Explorist, Hilton Diamond,
Posts: 4,864
#20
Join Date: Sep 2007
Programs: DL Silver, AS MVP, UA Silver, HHonors Diamond, Marriott Plat, SPG Plat, National Exec Elite
Posts: 3,883
I get your sentiment and agree with you on most of the other points, but is a closet door vs hanging space and luggage rack something you "need"?
#22
Join Date: Sep 2007
Programs: DL Silver, AS MVP, UA Silver, HHonors Diamond, Marriott Plat, SPG Plat, National Exec Elite
Posts: 3,883
#23
Join Date: Aug 2008
Location: MCO
Programs: DL-DM/1MM, HILTON-DIA, .HYATT-DIA/GLOB , IHG-PLT,HERTZ 5*, NATIONAL ES
Posts: 8,691
#24
Join Date: Sep 2007
Programs: DL Silver, AS MVP, UA Silver, HHonors Diamond, Marriott Plat, SPG Plat, National Exec Elite
Posts: 3,883
If the difference is less than +$4 for HGI/DT (about the value of the 750 points) then yes, you're better of based on the additional points... if Hampton is more than $4 less, the bonus point differential is a null point.
#25
FlyerTalk Evangelist
Join Date: Feb 2002
Location: San Francisco/Tel Aviv/YYZ
Programs: CO 1K-MM
Posts: 10,757
I find this kind of constant addition of "brands" to be ridiculous. I don't even know what the heck the difference between the 5 different "low end" Hilton brands are (or the 5 marriott ones, etc). Except for perhaps the ability to franchise more densely.. its silly.
It looks similar to Aloof. I mean Aloft.. I don't know if I qualify as a Millennial (I sure hope not) but when I'm traveling alone, I don't really want a desk or a crappy restaurant at the hotel.
It looks similar to Aloof. I mean Aloft.. I don't know if I qualify as a Millennial (I sure hope not) but when I'm traveling alone, I don't really want a desk or a crappy restaurant at the hotel.
#26
Join Date: Sep 2007
Programs: DL Silver, AS MVP, UA Silver, HHonors Diamond, Marriott Plat, SPG Plat, National Exec Elite
Posts: 3,883
This one probably makes more since than many of the other brands you mention because this isn't a market Hilton plays in at all (competing against Motel 6, Laquinta, Microtel, etc) outside of a handful of Hampton Inns that are probably WAY outside of the brand standard requirements and are only able to keep their franchise because of where they sit geographically. There's far more overlap in Hilton's existing brands than Tru might add.
Again, there's a similar design aesthetic to Aloft for sure, but Tru is playing in a completely different price market ($60-$80/night) and I doubt the qualities and amenities will be anywhere close to those of Aloft.
Again, there's a similar design aesthetic to Aloft for sure, but Tru is playing in a completely different price market ($60-$80/night) and I doubt the qualities and amenities will be anywhere close to those of Aloft.
#27
Join Date: Jul 2012
Programs: HH D
Posts: 1,628
After visiting some American cities I couldn't help notice some larger pretty over the top hotel/condominium towers trading under a brandname of Tru....something. Now what was it?!
How likely is it that the name Tru by Hilton will last?
How likely is it that the name Tru by Hilton will last?
#28
Join Date: Sep 2002
Location: ATL
Programs: DL SkyMiles, MR, HH, ICH/PC, Avis Pref., Hertz Gold
Posts: 2,897
At least Hilton is correctly positioning it as a low-end hotel, unlike Marriott which is applying the same formula to their high-end brands (Marriott and Renaissance).
#29
Join Date: Feb 2013
Location: DCA
Posts: 7,761
I don't think this is aimed at points/miles collectors.
I don't think this is aimed at "traditional" (read: expense account) business travelers.
Millennials have been generally doing with less "stuff" than previous generations - used to smaller and more spartan spaces as they re-urbanize.
PRICE is going to be a big factor - press release said $90-100 but not enough specificity to really nail down comps. It did mention some cities but again, not enough detail. If it's $100/night in downtown Chicago in summer, they're gonna get takers.
People who read FT and chase miles/points and "aspirational" redemptions are who we personally surround ourselves with, but it's a big world out there and there is money to be made off of people not like us - people who buy on price and location and don't worry about status/points; they just put the money in their pocket. Look at WN/NK/Asian ULCCs, look at airbnb (how many listings are for single rooms? - Lots), look at the OTAs, etc.
I don't think this is aimed at "traditional" (read: expense account) business travelers.
Millennials have been generally doing with less "stuff" than previous generations - used to smaller and more spartan spaces as they re-urbanize.
PRICE is going to be a big factor - press release said $90-100 but not enough specificity to really nail down comps. It did mention some cities but again, not enough detail. If it's $100/night in downtown Chicago in summer, they're gonna get takers.
People who read FT and chase miles/points and "aspirational" redemptions are who we personally surround ourselves with, but it's a big world out there and there is money to be made off of people not like us - people who buy on price and location and don't worry about status/points; they just put the money in their pocket. Look at WN/NK/Asian ULCCs, look at airbnb (how many listings are for single rooms? - Lots), look at the OTAs, etc.
#30
FlyerTalk Evangelist
Join Date: Aug 2007
Location: SEA, but up and down the coast a lot
Programs: Oceanic Airlines Gold Elite
Posts: 20,341
I don't think this is aimed at points/miles collectors.
I don't think this is aimed at "traditional" (read: expense account) business travelers.
Millennials have been generally doing with less "stuff" than previous generations - used to smaller and more spartan spaces as they re-urbanize.
PRICE is going to be a big factor - press release said $90-100 but not enough specificity to really nail down comps. It did mention some cities but again, not enough detail. If it's $100/night in downtown Chicago in summer, they're gonna get takers.
People who read FT and chase miles/points and "aspirational" redemptions are who we personally surround ourselves with, but it's a big world out there and there is money to be made off of people not like us - people who buy on price and location and don't worry about status/points; they just put the money in their pocket. Look at WN/NK/Asian ULCCs, look at airbnb (how many listings are for single rooms? - Lots), look at the OTAs, etc.
I don't think this is aimed at "traditional" (read: expense account) business travelers.
Millennials have been generally doing with less "stuff" than previous generations - used to smaller and more spartan spaces as they re-urbanize.
PRICE is going to be a big factor - press release said $90-100 but not enough specificity to really nail down comps. It did mention some cities but again, not enough detail. If it's $100/night in downtown Chicago in summer, they're gonna get takers.
People who read FT and chase miles/points and "aspirational" redemptions are who we personally surround ourselves with, but it's a big world out there and there is money to be made off of people not like us - people who buy on price and location and don't worry about status/points; they just put the money in their pocket. Look at WN/NK/Asian ULCCs, look at airbnb (how many listings are for single rooms? - Lots), look at the OTAs, etc.