Hertz Gold Plus Points Devaluation
Jul 2, 2013, 5:11 pm
#1
Original Poster
Join Date: Feb 2012
Location: Ann Arbor
Programs: UA, AA, DL, US - SPG, HH, PC, CC
Posts: 26
Hertz Gold Plus Points Devaluation
I guess the car rental folks were feeling left out of the party with all the devaluations going on in the miles and points world. At least they gave us a little notice before pushing the button...
To continue providing exceptional service to our members, we occasionally make changes to the Hertz Gold Plus Rewards® points program. We are pleased to announce that based on member feedback, coming soon we will be enhancing reward redemption options with new locations and expanded choices.
We also constantly strive to maintain industry-leading reward levels and availability. However, in light of rising costs, we find it necessary to implement our first reward redemption point increase since 2008. Beginning October 1, 2013, point redemption levels for Rewards will increase a modest 10–15% in the United States, Canada, Puerto Rico and U.S.V.I. This will allow us to continue providing both the quality and quantity of reward options our members have come to value and appreciate.
We thank you for your participation in Hertz Gold Plus Rewards and look forward to serving you at a Hertz location soon.
To continue providing exceptional service to our members, we occasionally make changes to the Hertz Gold Plus Rewards® points program. We are pleased to announce that based on member feedback, coming soon we will be enhancing reward redemption options with new locations and expanded choices.
We also constantly strive to maintain industry-leading reward levels and availability. However, in light of rising costs, we find it necessary to implement our first reward redemption point increase since 2008. Beginning October 1, 2013, point redemption levels for Rewards will increase a modest 10–15% in the United States, Canada, Puerto Rico and U.S.V.I. This will allow us to continue providing both the quality and quantity of reward options our members have come to value and appreciate.
We thank you for your participation in Hertz Gold Plus Rewards and look forward to serving you at a Hertz location soon.
Jul 2, 2013, 6:18 pm
#2
Join Date: Apr 2012
Posts: 1,184
Two thoughts:
1. Hertz really doesn't make it easy to gain their points, so I'm disappointed that they're devaluing anyways. It's not like they're pumping out CC points like every other loyalty program out there.
2. They announce this... a week before the Hertz daily getaway sale? Really?
1. Hertz really doesn't make it easy to gain their points, so I'm disappointed that they're devaluing anyways. It's not like they're pumping out CC points like every other loyalty program out there.
2. They announce this... a week before the Hertz daily getaway sale? Really?
Jul 2, 2013, 6:46 pm
#3
Join Date: Jan 2012
Location: NYC
Programs: UA Silver, AA Gold, Marriott Plat, Hilton Gold, Hertz PC
Posts: 37
I've thought for a long time that Hertz points were one of the best values around, with excellent availability to boot. I regularly redeemed 500 points (which I earned easily every 2 weeks from business travel) for a free Manhattan day, which is $100+ out of pocket otherwise.
Car rentals are such a commodity... shame they are removing a major driver of loyalty. They are fast closing the gap between National's (weak) rewards program...
Car rentals are such a commodity... shame they are removing a major driver of loyalty. They are fast closing the gap between National's (weak) rewards program...
Jul 2, 2013, 7:14 pm
#5
Join Date: Jul 2001
Location: Near Pittsburgh, Pennsylvania, USA, Earth (PIT)
Programs: Airline/TSA Avoidance Platinum, Hotel Disloyalty Silver, Hertz 1.7*
Posts: 5,277
They've been giving out double points for months though. I don't feel this comes as a big surprise that the redemption amounts would go up after that.
Honestly, I'm not sure what I'm doing with them. I have about 10k points but I keep not using them because the rentals are so cheap and/or I'm worried about the whole insurance thing because I don't have full coverage on my own car. I keep thinking at some point I'll use the points for a Prestige rental or something, but I don't really get that chance on most of my rentals anyway.
Honestly, I'm not sure what I'm doing with them. I have about 10k points but I keep not using them because the rentals are so cheap and/or I'm worried about the whole insurance thing because I don't have full coverage on my own car. I keep thinking at some point I'll use the points for a Prestige rental or something, but I don't really get that chance on most of my rentals anyway.
Jul 2, 2013, 8:41 pm
#9
Join Date: Apr 2010
Location: Denver
Programs: UA 1k,Marriott LT PLT, Hilton Diamond /HYATT Plat, Hertz Pres, National Exec
Posts: 67
My favorite part of the announcement is it will be a modest 10-15% increase.
I have had problems with points posting and a few other issues this year. As a Presidents Circle member I think I will continue using Hertz but also maintain my modest executive level status with National.
I have had problems with points posting and a few other issues this year. As a Presidents Circle member I think I will continue using Hertz but also maintain my modest executive level status with National.
Jul 2, 2013, 8:47 pm
#10
Join Date: Dec 2009
Location: PHL / NYC / PSA-BLQ
Programs: AA PPRO, Marriott/Hilton Gold, AMX-Plat, Global Entry
Posts: 3,107
While we all want the best bang for the points, 10-15% deval is not going to be a game changer. Hertz award rentals are a pretty good value and, personally, I generate more points than I can use.
Jul 2, 2013, 9:12 pm
#11
Join Date: Sep 2006
Location: Worldwide - Cruising altitude
Programs: Delta Platinum AA Platinum UA Dirt Grey Marriott Ambassador Hyatt Globalist
Posts: 415
Two thoughts:
1. Hertz really doesn't make it easy to gain their points, so I'm disappointed that they're devaluing anyways. It's not like they're pumping out CC points like every other loyalty program out there.
2. They announce this... a week before the Hertz daily getaway sale? Really?
1. Hertz really doesn't make it easy to gain their points, so I'm disappointed that they're devaluing anyways. It's not like they're pumping out CC points like every other loyalty program out there.
2. They announce this... a week before the Hertz daily getaway sale? Really?
Jul 2, 2013, 9:24 pm
#12
Join Date: Apr 2012
Posts: 1,184
No, of course not, but I'd be more likely to expect the Club Carlson shenanigans of doing the deval immediately after the sale rather than right before. Kind of kills buzz.
Jul 2, 2013, 10:30 pm
#13
Join Date: Oct 2005
Location: TLV now - formerly LAS
Programs: King of Rental Cars, BA Gold, Virgin Gold, AA MM Gold, A3 Gold, SK Gold, Hotel SuperElite
Posts: 7,356
Pure male bovine manure! If Hertz were so concerned about the valuation of points, they would not continually offer double points. It is simply a money grab. They're financing the DTAG acquisition by lowering their liability for outstanding points.
Jul 2, 2013, 10:35 pm
#14
Join Date: Jul 2011
Location: North America
Posts: 2,265
If it really will be a 10-15% increase, it's manageable. I can usually get pretty good redemption values for 1-day last minute rentals in peak season. Though I wonder if they will be adjusting the amount of points they give to Discover America buyers, to account for this increase.
