Community
Wiki Posts
Search

HA's New Ad Campaign

Thread Tools
 
Search this Thread
 
Old May 7, 2011, 2:00 am
  #1  
FlyerTalk Evangelist
Original Poster
Hyatt Contributor Badge
 
Join Date: Apr 2003
Location: Honolulu, Hawaiʻi [+MKK4 EBBER R577 EDSEL R577 ELKEY EXERT]
Posts: 15,826
HA's New Ad Campaign

http://www.youtube.com/watch?v=PONTG...eature=related

http://www.youtube.com/watch?v=gyS5U...eature=related

http://www.youtube.com/watch?v=Loh1w...eature=related

Thoughts?
slippahs is offline  
Old May 7, 2011, 4:54 pm
  #2  
 
Join Date: Aug 2007
Location: Kea'au, Hawaii
Programs: Recovering Delta SkyMiles Addict--Now Gold with AAdvantage
Posts: 586
These ads are clearly aimed at the interisland market where HA already has a huge (some would say near-monopoly) share of the business. They're nice ads, but wouldn't it make more sense to make a pitch for the recently expanded international service or even mainland routes? I don't get it.
KeaauFlyer is offline  
Old May 7, 2011, 6:57 pm
  #3  
FlyerTalk Evangelist
 
Join Date: May 2006
Programs: DL SkyClub Lifer
Posts: 10,000
Originally Posted by slippahs
Thoughts?
Nobody took my picture when I sat in 12A HNL-ITO on Tuesday.
DanTravels is offline  
Old May 7, 2011, 8:35 pm
  #4  
 
Join Date: Dec 2007
Programs: Enough to travel better
Posts: 2,020
Slippahs, mahalo for posting the new HA interisland adverts. They are way cool.

Originally Posted by KeaauFlyer
These ads are clearly aimed at the interisland market where HA already has a huge (some would say near-monopoly) share of the business. They're nice ads, but wouldn't it make more sense to make a pitch for the recently expanded international service or even mainland routes? I don't get it.
Here's a new HA advert featuring the A330-200 that premiered in SFO recently. This is obviously targeted to the mainland audience:

http://www.youtube.com/watch?v=TvD3_...eature=related
tonywestsider is offline  
Old May 7, 2011, 9:22 pm
  #5  
 
Join Date: Nov 2010
Location: Honolulu, HI
Programs: HAL Pualani Platinum, Delta Gold
Posts: 143
I was on a flight from ITO-HNL where they were taking some pics for one of these advertisements and they were sitting in 4A/B and taking pictures of 5A, I claim false advertising!
sylvas808 is offline  
Old May 12, 2011, 1:18 am
  #6  
 
Join Date: Dec 2007
Programs: Enough to travel better
Posts: 2,020
Here's a new HA advert, which was just released on 5/10/11. This one is quite interesting and seems to be targeted towards an international business audience:

http://www.youtube.com/watch?v=vKsv1...eature=related
tonywestsider is offline  
Old May 12, 2011, 11:42 am
  #7  
 
Join Date: Jul 2010
Location: Honolulu, HI
Programs: Ovaltine secret decoder club, Hilton Diamond, United 1K, Hawaiian air Gold, Starwood Gold
Posts: 281
Great HA credit card commercials Why is it that Hawaiian up sells it credit card so hard?? I am sooooo tired of having the FA's running up and down the isles pushing the credit card applications. There has to be a more subtle way for them to do this.
thehoax is offline  


Contact Us - Manage Preferences - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service -

This site is owned, operated, and maintained by MH Sub I, LLC dba Internet Brands. Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Designated trademarks are the property of their respective owners.