Lifetime Tier points mission (im)possible?
#31
Join Date: Sep 2005
Location: HEL
Programs: AY Platinum, TK Elite, BT VIP, AA, BA, SK, DL, NT, WB + hotels
Posts: 8,745
I really don't understand how AY treats their loyal elites and how long this can go on.
No call, no personal message, no letter...only pure nothing. Only faceless status update when someone reaches 3 million Plus points.
If I was head of AY Plus -system, I would call all new LT status holders and old ones occasional too.
No call, no personal message, no letter...only pure nothing. Only faceless status update when someone reaches 3 million Plus points.
If I was head of AY Plus -system, I would call all new LT status holders and old ones occasional too.
I think this is in many cases the way AY tends to think – "Why should we serve an amuse bouche on MIA flights? No one will stop flying AY because of the amuse bouche. So let's just drop it."
To some extent, AY of course has a point. But at some stage they might – and I hope they will – find themselves in a situation where people choose them only for the price. At that stage, it will be both hard to run a profitable business and hard to get the old, well-paying pax back.
The shame I sometimes feel when flying AY... They've noticed that some competitors serve a "cocktail of the month" style drink. So they start throwing in some cheap liqueur in the cheapest champagne that the market offers and start calling it their signature cocktail. They realised that the recycled brown envelope makes people angry so they were forced to start doing what everyone else does – offering amenity kits in longhaul J. So they buy hoards of the cheapest brand name cosmetics they can find – Clarins products saying Sample–not for sale on them. The list goes on and on...
#32
Moderator, Finnair
Join Date: May 2011
Location: MMX (CPH)
Programs: Eurobonus Diamond, QR Gold, AY+ Platinum, A3*G, Nordic Choice Lifetime Platinum, SJ Prio Black
Posts: 14,171
I really don't understand how AY treats their loyal elites and how long this can go on.
No call, no personal message, no letter...only pure nothing. Only faceless status update when someone reaches 3 million Plus points.
If I was head of AY Plus -system, I would call all new LT status holders and old ones occasional too.
No call, no personal message, no letter...only pure nothing. Only faceless status update when someone reaches 3 million Plus points.
If I was head of AY Plus -system, I would call all new LT status holders and old ones occasional too.
#33
Moderator, Finnair
Join Date: May 2011
Location: MMX (CPH)
Programs: Eurobonus Diamond, QR Gold, AY+ Platinum, A3*G, Nordic Choice Lifetime Platinum, SJ Prio Black
Posts: 14,171
But FinOWE still flies AY, so all the money put in what you suggested would have been money out the window, right?
I think this is in many cases the way AY tends to think – "Why should we serve an amuse bouche on MIA flights? No one will stop flying AY because of the amuse bouche. So let's just drop it."
To some extent, AY of course has a point.
...
The shame I sometimes feel when flying AY
...
I think this is in many cases the way AY tends to think – "Why should we serve an amuse bouche on MIA flights? No one will stop flying AY because of the amuse bouche. So let's just drop it."
To some extent, AY of course has a point.
...
The shame I sometimes feel when flying AY
...
However, badly designed and/or badly executed loyalty activities does not just create a little less loyalty than good ones. They foster resentment. If a company is not serious about loyalty activities then they are better off doing nothing.
#34
Moderator, Finnair
Join Date: May 2011
Location: MMX (CPH)
Programs: Eurobonus Diamond, QR Gold, AY+ Platinum, A3*G, Nordic Choice Lifetime Platinum, SJ Prio Black
Posts: 14,171
Hey!
In 5 minutes I've designed vastly more items for the loyal AY flyer than Finnair has done in 2 years!
In 5 minutes I've designed vastly more items for the loyal AY flyer than Finnair has done in 2 years!
#37
Join Date: Nov 2013
Location: HEL
Programs: AY, SK, TK
Posts: 7,595
Careful, intuition. Soon you will have sold so many articles that AY has a new board of rant-collectors, but hey, that is also publicity and in the end works in AY's favor, they get to be better known as the low-cost legacy carrier!
#38
Join Date: Jan 2006
Location: Helsinki-Vantaa APT, Finland
Programs: AY LUMO
Posts: 6,055
After some flights flown there is automatic and outsourced e-mail survey sent with CEO sign and with stupid questions: how was your flight, give numbers 1-10 and would You recommend AY to someone 1-10 and blaaa blaaa blaa.. that really is full of c-r-a-p and waste of money plus made so cheap-looking bulk!
Why don't they just sometimes call and ask elites how was that Your flight(s), what was wrong and what was done well. Maybe live feedback is something they cant handle and they dont want to hear it. Scared of it.
It's more comfortable to read numbers and pay consult to make graphics and figures just like they want.
#41
Join Date: Mar 2015
Location: HEL
Programs: AY+ Plat and several other cards
Posts: 645
#42
#43
Moderator, Finnair
Join Date: May 2011
Location: MMX (CPH)
Programs: Eurobonus Diamond, QR Gold, AY+ Platinum, A3*G, Nordic Choice Lifetime Platinum, SJ Prio Black
Posts: 14,171
Actually, it is a kind of fun idea, if you turn it all upside down. The frequent flyers invites AY management to a loyalty activity to show them how it is done!
Anyway, I'm a bit sceptical if you'd ever could get their attention. Even if you could get in touch with the right people and explain the idea, I'm not sure you could get the benefit for AY across. Any semi-clever manager knows to stay away from customers if he/she doesn't have a true will to offer something or meet halfway. Going to a meeting, smile and then go back the office without implementing anything is worse than to just say no to the meeting.
The prospects of a meeting becoming a rant fiesta is also discouraging.
Anyway, I'm a bit sceptical if you'd ever could get their attention. Even if you could get in touch with the right people and explain the idea, I'm not sure you could get the benefit for AY across. Any semi-clever manager knows to stay away from customers if he/she doesn't have a true will to offer something or meet halfway. Going to a meeting, smile and then go back the office without implementing anything is worse than to just say no to the meeting.
The prospects of a meeting becoming a rant fiesta is also discouraging.
#44
Moderator, Finnair
Join Date: May 2011
Location: MMX (CPH)
Programs: Eurobonus Diamond, QR Gold, AY+ Platinum, A3*G, Nordic Choice Lifetime Platinum, SJ Prio Black
Posts: 14,171
Judging by the commitment in this thread and others, I'm pretty sure there are a number of people interested. If there is any prospect of AY joining with a genuine interest, I would surely fly in for a such a meeting.