Go Back   > >
 
Thread Tools Search this Thread
Old Dec 9, 15, 12:29 pm   #1
Original Poster
  
Join Date: May 2009
Location: Sunnyvale Trailer Park
Programs: Mahalo Rewards
Posts: 4,247
Mommy Points - Chase Affiliate Links Ending

http://mommypoints.boardingarea.com/...-site-updates/

Quote:
This site is still pretty much just me (two kids) and a laptop, and that comes with it’s pros and cons. Inability to really scale is a con, and in this case it more or less means that effective Thursday afternoon there will no longer be Chase affiliate links on this site. There’s no bad blood, just business decisions that get made along the way. I’m sharing this with you because many of you have been so generous over the years to choose to use our affiliate links when applying for a credit card. I was honored that a “big bank” like Chase would partner with a little site like this four years ago…and I still am.
84fiero is offline   Reply With Quote
Old Dec 9, 15, 2:55 pm   #2
  
Join Date: Jul 2006
Location: Downtown Sternistan
Posts: 6,283
Very interesting. I wonder if Chase is starting to weed out the affiliates.
josephstern is offline   Reply With Quote
Old Dec 9, 15, 4:02 pm   #3
A FlyerTalk Posting Legend
  
Join Date: Apr 2001
Location: NYC
Posts: 67,800
Quote:
Originally Posted by josephstern View Post
Very interesting. I wonder if Chase is starting to weed out the affiliates.
There is little "starting" about it so much as continuing to have conversion minimums. The banks do not want to waste their compliance time on a site which doesn't deliver a return in the form of sufficient new customers. And it has been that way for a while now.

Sucks for Mommy Points, of course, but hard to be too surprised that it happens from time to time.
sbm12 is offline   Reply With Quote
Old Dec 9, 15, 5:24 pm   #4
  
Join Date: Dec 2010
Posts: 1,250
I guess once you can't sell the Sapphire anymore, game is over
Jesperss is offline   Reply With Quote
Old Dec 9, 15, 6:53 pm   #5
  
Join Date: Feb 2004
Location: CLE
Programs: UA GS+LT UC, AA LT PLT, Fairmont LT PLT, SPG PLT, Hilton Diamond, Hyatt Diamond, Avis CHM.
Posts: 3,194
Quote:
Originally Posted by sbm12 View Post
There is little "starting" about it so much as continuing to have conversion minimums. The banks do not want to waste their compliance time on a site which doesn't deliver a return in the form of sufficient new customers. And it has been that way for a while now.

Sucks for Mommy Points, of course, but hard to be too surprised that it happens from time to time.
It's much more complicated than just quotas.
But this is definitely part of a trend, nothing new.
ctownflyer is online now   Reply With Quote
Old Dec 10, 15, 1:37 am   #6
FlyerTalk Evangelist
Four Seasons Contributor Badge
  
Join Date: Feb 2004
Location: London
Programs: BA, EK, IHG, SPG
Posts: 24,609
The phrase I am hearing more and more these days from companies I discuss partnerships with is 'lifetime value'.

We (ie the FT audience) generally do not offer good lifetime value because we are 'gamers' and will move on to the next deal. That is a problem when the company loses money on the initial sale.

It is all about going after the mainstream audience these days, which is the rationale behind Inside Flyer.
Raffles is offline   Reply With Quote
Old Dec 10, 15, 1:42 am   #7
A FlyerTalk Posting Legend
  
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 67,782
Quote:
Originally Posted by 84fiero View Post
The poor little me attitude is amusing given how successful her entire Mommy Points blog business has been and how fast it grew.
MSPeconomist is offline   Reply With Quote
Old Dec 10, 15, 5:58 am   #8
  
Join Date: Apr 2012
Posts: 232
yeah no kidding, where was that same talk of being small when Chase did partner with her. and whatever other banks that still do. where was the talk about being small when she was featured on Nightline or whatever else media channel.

anyways, the real issue is what is up with Chase -- they arent gonna hit their numbers even on a big site with how strict they've become in approving new accts. huge loss for em, if the overall goal is market share. perhaps they think they are already there and thus cutting back affiliations? either way cant wait for the old Chase to come back around these parts soon.
HouFly is offline   Reply With Quote
Old Dec 10, 15, 6:11 am   #9
  
Join Date: Feb 2001
Location: Ann Arbor, Michigan
Programs: Airline Free Agent, Hilton Diamond, Fairmont Lifetime Platinum
Posts: 2,686
"Nothing will change in the blog" ------------------> expect to see A LOT less posts selling Chase credit cards
gpapadop is offline   Reply With Quote
Old Dec 10, 15, 6:25 am   #10
Suspended
  
Join Date: Dec 2014
Posts: 8,460
So sick of hearing, "I'm just a girl with a laptop." Why not go out and get a desktop if that makes you feel better? I'm sure you can afford it mommy points.
TMM1982 is offline   Reply With Quote
Old Dec 10, 15, 8:44 am   #11
Original Member, Ambassador: External Miles and Points Resources
  
Join Date: May 1998
Location: 7 minutes from DCA
Programs: UA 1K/MM refugee to cheapest business class fare, SPG Lifetime Plat, CBP Global Entry, TSA Pre!
Posts: 42,893
Quote:
Originally Posted by MSPeconomist View Post
The poor little me attitude is amusing given how successful her entire Mommy Points blog business has been and how fast it grew.
It's a return to her roots: just a simple mom trying to travel with rugrats.

There's gold in them thar hills too.

My company sponsors a couple of mommy bloggers in return for focusing on our product. Mommies are influential purchase deciders.
kokonutz is online now   Reply With Quote
Old Dec 10, 15, 9:45 am   #12
  
Join Date: Feb 2004
Location: CLE
Programs: UA GS+LT UC, AA LT PLT, Fairmont LT PLT, SPG PLT, Hilton Diamond, Hyatt Diamond, Avis CHM.
Posts: 3,194
Quote:
Originally Posted by HouFly View Post
the real issue is what is up with Chase -- they arent gonna hit their numbers even on a big site with how strict they've become in approving new accts. huge loss for em, if the overall goal is market share
It's not anymore.
This is:
Quote:
Originally Posted by Raffles View Post
The phrase I am hearing more and more these days from companies I discuss partnerships with is 'lifetime value'.

We (ie the FT audience) generally do not offer good lifetime value because we are 'gamers' and will move on to the next deal. That is a problem when the company loses money on the initial sale.

It is all about going after the mainstream audience these days, which is the rationale behind Inside Flyer.
ctownflyer is online now   Reply With Quote
Old Dec 10, 15, 9:48 am   #13
  
Join Date: Jul 2002
Location: Virginia, USA
Posts: 3,507
We're probably seeing the beginning of the end of affiliate-link marketing by the big banks, at least on travel blogs. It's reached the point of bottom-fishing.
JetAway is offline   Reply With Quote
Old Dec 10, 15, 10:05 am   #14
Suspended
  
Join Date: Dec 2014
Posts: 8,460
Quote:
Originally Posted by JetAway View Post
We're probably seeing the beginning of the end of affiliate-link marketing by the big banks, at least on travel blogs. It's reached the point of bottom-fishing.
There are ways to still make a ton of money in the blog world other than credit card links.
TMM1982 is offline   Reply With Quote
Old Dec 10, 15, 2:59 pm   #15
  
Join Date: Sep 2008
Location: BWI
Posts: 1,656
What would you say are the top 3 or 5 ways to make a ton of money?

Quote:
Originally Posted by TMM1982 View Post
There are ways to still make a ton of money in the blog world other than credit card links.
farbster is offline   Reply With Quote
Thread Tools Search this Thread
Search this Thread:

Advanced Search

Thread Tools
Search Thread
Go to Top
Forum Jump
Contact Us - FlyerTalk - Archive - Top