"Unveiling our new global TV commercial"
Jun 4, 2012, 1:22 am
#1
Original Poster
Join Date: Nov 2000
Posts: 1,941
"Unveiling our new global TV commercial"
... I assume most of you have received this email as well. Have you clicked on the link in the email? Isn't this the most terrible TV spot you have seen in years? I do not get the message. And the EY livery is not beautiful enough that you would be impressed by the visual of a plane flying by.
From the email:
We are delighted to share with you our latest TV commercial which emphasizes a simple but astounding fact - In our first eight years, more people have switched to Etihad than to any other global airline in history.
http://www.youtube.com/etihadairways
Our campaign highlights the facts and reasons why over 40 million passengers have flown with Etihad Airways - The World’s Leading Airline, in its first 8 years of operation. For instance, did you know that 4,589,548 guests have enjoyed a good sleep in our Pearl Business Class fully flat beds that we have on all our long-haul flights?
If you’d like to discover more such interesting facts about Etihad Airways, just visit etihad.com/why.
Here is your opportunity to be a part of this exciting campaign. If you’ve made the switch already or are here to find out more about why people are switching, we’d like to hear from you and know what’s important to you. Share your stories and the most fascinating one wins a return ticket to any Etihad destination*! Visit our Facebook page to enter this competition.
Isn’t it time you switched to the best?
From the email:
We are delighted to share with you our latest TV commercial which emphasizes a simple but astounding fact - In our first eight years, more people have switched to Etihad than to any other global airline in history.
http://www.youtube.com/etihadairways
Our campaign highlights the facts and reasons why over 40 million passengers have flown with Etihad Airways - The World’s Leading Airline, in its first 8 years of operation. For instance, did you know that 4,589,548 guests have enjoyed a good sleep in our Pearl Business Class fully flat beds that we have on all our long-haul flights?
If you’d like to discover more such interesting facts about Etihad Airways, just visit etihad.com/why.
Here is your opportunity to be a part of this exciting campaign. If you’ve made the switch already or are here to find out more about why people are switching, we’d like to hear from you and know what’s important to you. Share your stories and the most fascinating one wins a return ticket to any Etihad destination*! Visit our Facebook page to enter this competition.
Isn’t it time you switched to the best?
Jun 4, 2012, 11:21 am
#2
Join Date: Feb 2012
Location: IOM
Programs: QR Platinum; EY Silver; KC Gold
Posts: 66
Dreadful. Especially when compared to the very slick 'Hello Tomorrow' campaign recently run by EK.
And the etihad.com/why link doesn't actually say 'why'. Just provides lots of numbers like in some lazy Mail on Sunday story.
I love Eithad, in spite of all its faults, but this doesn't do it or Abu Dhabi any justice.
And the etihad.com/why link doesn't actually say 'why'. Just provides lots of numbers like in some lazy Mail on Sunday story.
I love Eithad, in spite of all its faults, but this doesn't do it or Abu Dhabi any justice.
Jun 5, 2012, 5:48 am
#7
FlyerTalk Evangelist
Join Date: Nov 2002
Location: All over
Programs: Most
Posts: 10,839
Jun 14, 2012, 6:42 am
#8
Join Date: Jan 2005
Location: homeless
Programs: QF Plat, KL Plat, TK Gold, WY Gold, Bonvoy Tit
Posts: 581
Agency is M & C Saatchi and commercial was directed by film director Chris Hartwill (from Ridley Scott’s film production company RSA Films).
Saatchi won the account from TBWA Worldwide earlier this year: http://www.campaignlive.co.uk/news/1117395/
Saatchi won the account from TBWA Worldwide earlier this year: http://www.campaignlive.co.uk/news/1117395/
Jul 7, 2012, 10:36 pm
#10
Join Date: May 2011
Location: BKK
Programs: Hyatt Globalist, Marriott Titanium, Hilton Diamond
Posts: 1,088
People absolutely hate this ad. Just read the comments on Youtube.
I can't believe this thing cost millions of dollars. Next time, please higher Don Draper and the rest of the gang at Sterling Cooper.
I can't believe this thing cost millions of dollars. Next time, please higher Don Draper and the rest of the gang at Sterling Cooper.