You are right though, If you are used to QR then you may think, "Meh!!" about Emirates. If you are used to BA then you are going to be blown away.
I have only flown on short haul flights to GVA on Swiss or BA for the last 6 years, so my first time in J on Emirates outbound last month and back yesterday did indeed seem amazing.
I am sure some of the inconsistencies get to regular and frequent travellers but, as a first timer who is not expecting to be able to repeat the experience, I was a pretty happy chap.