"Featured Fares" - not all they're made out to be.
Sep 24, 2014, 12:53 am
#1
Original Poster
Join Date: Jan 2010
Posts: 9,307
"Featured Fares" - not all they're made out to be.
Just a little vent at the "Featured Fares" section on EK.
Yes, I've used them enough to realise this section is just a lure and should not be taken seriously, but it still stings when you book a fare (yesterday) that was in the Featured Fares, and today it no longer appears and a dummy booking shows it has gone down in price.
Yes, I've used them enough to realise this section is just a lure and should not be taken seriously, but it still stings when you book a fare (yesterday) that was in the Featured Fares, and today it no longer appears and a dummy booking shows it has gone down in price.
Sep 24, 2014, 1:42 am
#2
Join Date: Aug 2012
Location: MAN DXB ✈️
Programs: Skywards Gold
Posts: 6,831
Just a little vent at the "Featured Fares" section on EK.
Yes, I've used them enough to realise this section is just a lure and should not be taken seriously, but it still stings when you book a fare (yesterday) that was in the Featured Fares, and today it no longer appears and a dummy booking shows it has gone down in price.
Yes, I've used them enough to realise this section is just a lure and should not be taken seriously, but it still stings when you book a fare (yesterday) that was in the Featured Fares, and today it no longer appears and a dummy booking shows it has gone down in price.
I guess its up to people's perception of value - I think an ex MAN fare to Asia in J at about 2k is good value if I can use it for a trip home stop and a holiday to Asia.
Ex CMB is also becoming really difficult - a lot of the time it won't price for me...
Sep 24, 2014, 1:53 am
#3
Join Date: Sep 2013
Programs: BAEC Gold, EK Skywards (enhanced Blue !), Oman Air Sindbad Gold
Posts: 6,399
Your 'vent' is perfectly justified, and I can relate to your sense of annoyance.
I just took a look at the relevant page showing the current range of "Featured Fares" and noticed that - as well as "featured" - the fares are given two other labels (both of which are suitably meaningless) : "great" and "special". No mention of 'discounted' or 'reduced' !
You've been quick to recognise that ultimately they are nothing more than a lure, and you're dead right. I guess it's little different from what goes on in virtually all sectors of the capitalist world ; but I would add that Emirates should always be aiming to do things that much better than others, and IMO the way in which you present your sales proposition is as important as the overall efficiency and quality of the travel experience itself.
I just took a look at the relevant page showing the current range of "Featured Fares" and noticed that - as well as "featured" - the fares are given two other labels (both of which are suitably meaningless) : "great" and "special". No mention of 'discounted' or 'reduced' !
You've been quick to recognise that ultimately they are nothing more than a lure, and you're dead right. I guess it's little different from what goes on in virtually all sectors of the capitalist world ; but I would add that Emirates should always be aiming to do things that much better than others, and IMO the way in which you present your sales proposition is as important as the overall efficiency and quality of the travel experience itself.
Sep 24, 2014, 11:24 am
#4
Join Date: Jan 2014
Programs: EK - Silver; Accor - Silver; O6 - Gold; BAEC - Silver; Flying Blue; SPG; Krisflyer
Posts: 506
Fully agree with your vent.
I believe in calling a Spade a Spade. As a seller of service, though not legally wrong, terms like "Featured Fare, Special Fare, etc" should be used with the same understanding as "Discount Fare, Offer Fare, etc".
After all there may be non-frequent flyers, who do not know the difference.
I believe in calling a Spade a Spade. As a seller of service, though not legally wrong, terms like "Featured Fare, Special Fare, etc" should be used with the same understanding as "Discount Fare, Offer Fare, etc".
After all there may be non-frequent flyers, who do not know the difference.