Meal delivery kits - e.g., Blue Apron, Home Chef, Sun Basket, Green Chef, Hello Fresh
#16
Moderator: Information Desk, Women Travelers, FlyerTalk Evangelist
Original Poster
Join Date: Jul 2003
Location: Chicago, IL, USA
Programs: AA Gold
Posts: 15,643
That should be easy. Every week I was disappointed that my first choices were not combinable.
Always assumed the limitation was related to aggregating of food costs. Each of the six recipes had a different raw materials expense, and when two chosen exceeded a certain dollar number, the system forces your hand on the third choice. They are probably seeing in the beta test how much their raw costs increase by allowing more choice. Also the test may only be viable in distribution areas where they have reached a certain critical mass threshold.
Always assumed the limitation was related to aggregating of food costs. Each of the six recipes had a different raw materials expense, and when two chosen exceeded a certain dollar number, the system forces your hand on the third choice. They are probably seeing in the beta test how much their raw costs increase by allowing more choice. Also the test may only be viable in distribution areas where they have reached a certain critical mass threshold.
I have questions about their long-term pricing model. The company is already running advertising that indicates purchasing the same materials in the grocery store on your own, would cost 70% more. While I'm not personally sure that it would cost me $16.98 to buy the materials, it sure is well more than $9.99. And my transportation, warehousing, and labor costs are far less than theirs.
For anyone curious about the business model, I'd highly recommend this week's Bloomberg article about Blue Apron. The company expects to go public later this year.
ETA: Re. the cost of ingredients, the zaatar chicken dish we both enjoyed is a good example. Online prices of smoked dulse (in the smallest available quantities) cost between $10 and $17. If zaatar is available in your local grocery, it's probably about $5, but otherwise I presume you'd have to pay more/drive further to order it or buy it locally. If you don't have a store selling bulk almonds, you're probably paying $5 to $8 for a bag. So there's $20, minimum, on just three ingredients. Granted, all three have decent shelf life, but if you didn't love the recipe, you're probably never going to use the dulse or zaatar again.
#17
A FlyerTalk Posting Legend
Join Date: Jun 2004
Location: Either at the shooting range or anywhere good beer can be found...
Posts: 51,042
It is true. The carrier (UPS or FedEx, I forget which), leaves the box.
#18
Moderator: Information Desk, Women Travelers, FlyerTalk Evangelist
Original Poster
Join Date: Jul 2003
Location: Chicago, IL, USA
Programs: AA Gold
Posts: 15,643
Has anyone tried Chefd?
#19
A FlyerTalk Posting Legend
Join Date: Jun 2004
Location: Either at the shooting range or anywhere good beer can be found...
Posts: 51,042
We didn't like Sun Basket, which pre-preps stuff, but others do so you might give that a try. Also, a friend recommended Madison and Rayne, which is apparently local to Chicago right now, but mentioned that they also prep stuff for you. Worth keeping an eye on in case they expand their delivery region.
Has anyone tried Chefd?
Has anyone tried Chefd?
#20
FlyerTalk Evangelist
Join Date: Nov 2002
Location: ORD
Posts: 14,231
My mom started with Blue Apron and settled on Home Chef, which she likes a lot. She was texting me last night, saying she was drunk and cooking a Home Chef recipe...
When we move to a for-real house in effectively the suburbs next month, I will probably start one of the services for a few nights a week. Mr. Gfunk seems to be thinking we will want to get in the car, drive 15 mins, look for parking, and go to a restaurant 5x week like we do now (though we can walk now). Ain't gonna happen
When we move to a for-real house in effectively the suburbs next month, I will probably start one of the services for a few nights a week. Mr. Gfunk seems to be thinking we will want to get in the car, drive 15 mins, look for parking, and go to a restaurant 5x week like we do now (though we can walk now). Ain't gonna happen
#21
A FlyerTalk Posting Legend
Join Date: Jun 2004
Location: Either at the shooting range or anywhere good beer can be found...
Posts: 51,042
My mom started with Blue Apron and settled on Home Chef, which she likes a lot. She was texting me last night, saying she was drunk and cooking a Home Chef recipe...
When we move to a for-real house in effectively the suburbs next month, I will probably start one of the services for a few nights a week. Mr. Gfunk seems to be thinking we will want to get in the car, drive 15 mins, look for parking, and go to a restaurant 5x week like we do now (though we can walk now). Ain't gonna happen
When we move to a for-real house in effectively the suburbs next month, I will probably start one of the services for a few nights a week. Mr. Gfunk seems to be thinking we will want to get in the car, drive 15 mins, look for parking, and go to a restaurant 5x week like we do now (though we can walk now). Ain't gonna happen
#22
FlyerTalk Evangelist, Ambassador: World of Hyatt
Join Date: Jul 2001
Location: NJ
Programs: Hyatt Globalist, Fairmont Lifetime Plat, UA Silver, dirt elsewhere
Posts: 46,919
I didn't try any of the companies listed above, but did try the Fresh Direct version and was decidedly underwhelmed. They started this as an adjunct to their grocery delivery business.
I ordered a pork meatball and leeks dish, and while tasty, it took an awful long time to put together - probably like about 30-40 minutes, plus the cook time.
We often don't get home until at least 6pm, and spending an hour getting dinner ready is just a bit too long for us.
It's easier for me to prepare a simple meal at home without too many ingredients that will be ready in about 30 minutes.
I ordered a pork meatball and leeks dish, and while tasty, it took an awful long time to put together - probably like about 30-40 minutes, plus the cook time.
We often don't get home until at least 6pm, and spending an hour getting dinner ready is just a bit too long for us.
It's easier for me to prepare a simple meal at home without too many ingredients that will be ready in about 30 minutes.
#23
Moderator: Information Desk, Women Travelers, FlyerTalk Evangelist
Original Poster
Join Date: Jul 2003
Location: Chicago, IL, USA
Programs: AA Gold
Posts: 15,643
Made this sweet chili lime shrimp with bok choy from yesterday's Home Chef delivery, and really enjoyed it. Fortunately, Mr. CE is out of town, so I get the second serving as leftovers! We've made a Mario Batali recipe that's similar, but I loved the addition of lime in this one.
#24
A FlyerTalk Posting Legend
Join Date: Jun 2004
Location: Either at the shooting range or anywhere good beer can be found...
Posts: 51,042
I didn't try any of the companies listed above, but did try the Fresh Direct version and was decidedly underwhelmed. They started this as an adjunct to their grocery delivery business.
I ordered a pork meatball and leeks dish, and while tasty, it took an awful long time to put together - probably like about 30-40 minutes, plus the cook time.
We often don't get home until at least 6pm, and spending an hour getting dinner ready is just a bit too long for us.
It's easier for me to prepare a simple meal at home without too many ingredients that will be ready in about 30 minutes.
I ordered a pork meatball and leeks dish, and while tasty, it took an awful long time to put together - probably like about 30-40 minutes, plus the cook time.
We often don't get home until at least 6pm, and spending an hour getting dinner ready is just a bit too long for us.
It's easier for me to prepare a simple meal at home without too many ingredients that will be ready in about 30 minutes.
#25
Join Date: Jan 2003
Posts: 3,785
We have Blue Apron for over a year now. Some of the meal does take a long time to prep/cook (45+ min), but they are all pretty good. I never heard of Home Chef so we may give it a try too if it is similar. The prep'ing is the longest part of doing Blue Apron meal, but after we bought a chopper it became much easier.
We do the meal for 4 so only get 4 choices a week but any combo is possible unlike the meal for 2.
Have you tried Gobble? One of my coworker used to do Blue Apron but they just take too long for her. So she switched to Gobble. According to her it is like Blue Apron except there is no prep. They already chopped up everything for you so you just do the cooking part.
I tried to get my wife to try it but she likes the prep'ing part. I do wish that there is a little less prep'ing and cut down the time to like 20 to 25 min would be ideal.
We do the meal for 4 so only get 4 choices a week but any combo is possible unlike the meal for 2.
Have you tried Gobble? One of my coworker used to do Blue Apron but they just take too long for her. So she switched to Gobble. According to her it is like Blue Apron except there is no prep. They already chopped up everything for you so you just do the cooking part.
I tried to get my wife to try it but she likes the prep'ing part. I do wish that there is a little less prep'ing and cut down the time to like 20 to 25 min would be ideal.
Last edited by iluv2fly; Apr 21, 2017 at 5:57 pm Reason: merge
#26
Moderator: Information Desk, Women Travelers, FlyerTalk Evangelist
Original Poster
Join Date: Jul 2003
Location: Chicago, IL, USA
Programs: AA Gold
Posts: 15,643
For those who find prep times frustrating, there are a few tools I'd recommend:
* An inexpensive mandoline is great for chopping onions and slicing some vegetables. I have a much earlier version of this, which I use almost daily.
* A microplane makes finely grating garlic and ginger a breeze, and is also great for zesting citrus fruit.
* Food choppers are perfect for items that need to be cut into pieces, but where the exact size of each item doesn't have to be precise. (I use it for herbs, jalepenos most frequently.) I like the Pampered Chef version because assembly is so easy, and it has a built-in thingymajig that holds whatever you're chopping.
* An inexpensive mandoline is great for chopping onions and slicing some vegetables. I have a much earlier version of this, which I use almost daily.
* A microplane makes finely grating garlic and ginger a breeze, and is also great for zesting citrus fruit.
* Food choppers are perfect for items that need to be cut into pieces, but where the exact size of each item doesn't have to be precise. (I use it for herbs, jalepenos most frequently.) I like the Pampered Chef version because assembly is so easy, and it has a built-in thingymajig that holds whatever you're chopping.
#27
FlyerTalk Evangelist, Ambassador: World of Hyatt
Join Date: Jul 2001
Location: NJ
Programs: Hyatt Globalist, Fairmont Lifetime Plat, UA Silver, dirt elsewhere
Posts: 46,919
I have all of those, and a whole lot more, and still found it too long to prepare. Plus, using them only gives us more to have to clean up afterwards.
I also felt a bit ridiculous opening a tiny little bag to get out a single clove of garlic when I have heads of it in the fridge Ditto for other staples I keep on hand. They actually sent me an egg. Really? Do people not have eggs?
The dish was far more complicated than I would normally prepare on a week night. I'm glad I didn't save it for after work and made it on a Sat night instead.
I'm really surprised these meal services are taking off as much as they are. IMHO, if you want to cook your meal, it's not that much to stock your pantry, and hit the grocery for weekly supplies. I actually use Fresh Direct to deliver my groceries weekly, so I just buy what I plan on cooking for the upcoming week. I already have a pantry full of spices and other condiments needed to cook.
That isn't a dig at those who enjoy picking out your meals and having them delivered. I'm just really surprised so many people are doing it.
I also felt a bit ridiculous opening a tiny little bag to get out a single clove of garlic when I have heads of it in the fridge Ditto for other staples I keep on hand. They actually sent me an egg. Really? Do people not have eggs?
The dish was far more complicated than I would normally prepare on a week night. I'm glad I didn't save it for after work and made it on a Sat night instead.
I'm really surprised these meal services are taking off as much as they are. IMHO, if you want to cook your meal, it's not that much to stock your pantry, and hit the grocery for weekly supplies. I actually use Fresh Direct to deliver my groceries weekly, so I just buy what I plan on cooking for the upcoming week. I already have a pantry full of spices and other condiments needed to cook.
That isn't a dig at those who enjoy picking out your meals and having them delivered. I'm just really surprised so many people are doing it.
#28
Original Member
Join Date: May 1998
Location: The shape-shifting urban sprawl that is El Lay. FT member #71.
Programs: UA Gold & MM; DL & AA credit card dirt status; Hilton Diamond; Marriott Fool's Gold
Posts: 4,690
I'm really surprised these meal services are taking off as much as they are. IMHO, if you want to cook your meal, it's not that much to stock your pantry, and hit the grocery for weekly supplies. I actually use Fresh Direct to deliver my groceries weekly, so I just buy what I plan on cooking for the upcoming week. I already have a pantry full of spices and other condiments needed to cook.
_________________________
Of course YMMV! :-:
Last edited by Craig6z; Apr 21, 2017 at 4:00 pm
#29
Moderator: Information Desk, Women Travelers, FlyerTalk Evangelist
Original Poster
Join Date: Jul 2003
Location: Chicago, IL, USA
Programs: AA Gold
Posts: 15,643
Blue Apron does send an entire head of garlic, but Home Chef and others seem to send you the aforementioned bag with one or two cloves of peeled garlic in it. I agree -- ridiculous to just send me a clove or two!
#30
A FlyerTalk Posting Legend
Join Date: Jun 2004
Location: Either at the shooting range or anywhere good beer can be found...
Posts: 51,042
Have you tried Gobble? One of my coworker used to do Blue Apron but they just take too long for her. So she switched to Gobble. According to her it is like Blue Apron except there is no prep. They already chopped up everything for you so you just do the cooking part.
I tried to get my wife to try it but she likes the prep'ing part. I do wish that there is a little less prep'ing and cut down the time to like 20 to 25 min would be ideal.
I tried to get my wife to try it but she likes the prep'ing part. I do wish that there is a little less prep'ing and cut down the time to like 20 to 25 min would be ideal.
For those who find prep times frustrating, there are a few tools I'd recommend:
* An inexpensive mandoline is great for chopping onions and slicing some vegetables. I have a much earlier version of this, which I use almost daily.
* A microplane makes finely grating garlic and ginger a breeze, and is also great for zesting citrus fruit.
* Food choppers are perfect for items that need to be cut into pieces, but where the exact size of each item doesn't have to be precise. (I use it for herbs, jalepenos most frequently.) I like the Pampered Chef version because assembly is so easy, and it has a built-in thingymajig that holds whatever you're chopping.
* An inexpensive mandoline is great for chopping onions and slicing some vegetables. I have a much earlier version of this, which I use almost daily.
* A microplane makes finely grating garlic and ginger a breeze, and is also great for zesting citrus fruit.
* Food choppers are perfect for items that need to be cut into pieces, but where the exact size of each item doesn't have to be precise. (I use it for herbs, jalepenos most frequently.) I like the Pampered Chef version because assembly is so easy, and it has a built-in thingymajig that holds whatever you're chopping.
I have all of those, and a whole lot more, and still found it too long to prepare. Plus, using them only gives us more to have to clean up afterwards.
I also felt a bit ridiculous opening a tiny little bag to get out a single clove of garlic when I have heads of it in the fridge Ditto for other staples I keep on hand. They actually sent me an egg. Really? Do people not have eggs?
The dish was far more complicated than I would normally prepare on a week night. I'm glad I didn't save it for after work and made it on a Sat night instead.
I'm really surprised these meal services are taking off as much as they are. IMHO, if you want to cook your meal, it's not that much to stock your pantry, and hit the grocery for weekly supplies. I actually use Fresh Direct to deliver my groceries weekly, so I just buy what I plan on cooking for the upcoming week. I already have a pantry full of spices and other condiments needed to cook.
That isn't a dig at those who enjoy picking out your meals and having them delivered. I'm just really surprised so many people are doing it.
I also felt a bit ridiculous opening a tiny little bag to get out a single clove of garlic when I have heads of it in the fridge Ditto for other staples I keep on hand. They actually sent me an egg. Really? Do people not have eggs?
The dish was far more complicated than I would normally prepare on a week night. I'm glad I didn't save it for after work and made it on a Sat night instead.
I'm really surprised these meal services are taking off as much as they are. IMHO, if you want to cook your meal, it's not that much to stock your pantry, and hit the grocery for weekly supplies. I actually use Fresh Direct to deliver my groceries weekly, so I just buy what I plan on cooking for the upcoming week. I already have a pantry full of spices and other condiments needed to cook.
That isn't a dig at those who enjoy picking out your meals and having them delivered. I'm just really surprised so many people are doing it.