It could be that this non-geek hasn't understood the instructions for how to access it.
Nope.
Quote:
Originally Posted by DLCorpGuy
Like many companies, Delta uses demographic and other data to help provide a personalized experience for our customers, improve how we communicate with them and design offers customized to their interests. While the data displayed was only available to the specific user, we sincerely regret that this code displayed and the confusion it may have caused for our customers. We worked to resolve the issue promptly upon discovering it.
Thanks, I was too lazy to read all 500 posts... while I was trying to catch up on the Sky Miles update thread.
"While the data displayed was only available to the specific user, we sincerely regret that this code displayed ...."
Yeah, I am confident that they sincerely regret this.
They want to amass great amounts of potentially unreliable data about us, but regret our knowing about it.
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Quote:
Originally Posted by CJKatl
Exactly which laws? And what about the contract with DL in which you acknowledged it was okay to share your information with its marketing partners?
In the State of california, anyone who retains financial or other information about you (including credit information) is required by law to provide you with the categories of content of the information they retain plus the privacy policy used to protect it. I think the list of info previously posted is likely one that would need to be disclosed on request and I'm surprised it isn't listed on the privacy disclosure.
The applicable California code section: BUSINESS AND PROFESSIONS CODE
SECTION 22575-22579
The code section speaks to the access by the customer to his information but does not require (but allows) its disclosure. There is also the opt-out clause and the third party clause (list of who and what info they provide to others about you). I think DL is on interesting ground here as to what exactly they need to tell me about me - at least based on California law. In consideration of the recent oops moment, I wonder how they are going to respond to my request.
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Quote:
Originally Posted by Bicostal
In the State of california, anyone who retains financial or other information about you (including credit information) is required by law to provide you with the categories of content of the information they retain plus the privacy policy used to protect it. I think the list of info previously posted is likely one that would need to be disclosed on request and I'm surprised it isn't listed on the privacy disclosure.
The applicable California code section: BUSINESS AND PROFESSIONS CODE
SECTION 22575-22579
The code section speaks to the access by the customer to his information but does not require (but allows) its disclosure. There is also the opt-out clause and the third party clause (list of who and what info they provide to others about you). I think DL is on interesting ground here as to what exactly they need to tell me about me - at least based on California law. In consideration of the recent oops moment, I wonder how they are going to respond to my request.
Categories of content... not the content itself.
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Quote:
Originally Posted by DeltaFan4Now
Certainly I inderstand the value in that, but why did they need to transfer it from Delta.com to the customer's computer? Couldn't all of that be handled opaquely from the delta.com side? Incompetent programming or something important but less obvious?
Maybe your browser gets the info from Delta, and forwards it to the sites that generate the ads that dl.dumb shows you, so they can select which ad.
It could be that this non-geek hasn't understood the instructions for how to access it.
Quote:
Originally Posted by mnbp
Nope.
Act Fast... I think you can still get to the data!
I used Firefox with the "Firebug" add-in. Once installed, go to the delta website. Click the new "Firebug" button on the top right to launch the add-in, go to the "net" tab, then click the "Persist" button (leave the other button on "All"). Now log in to your account. It will list all of the data exchanges that open up between your browser and the site.
Scan the list. You should see "[+] POST bcdata.action". Drop down this [+] box.
Scan the "Headers" section, and towards the bottom you'll see details of a cookie. Copy/Paste this into a document editor.
It appears to be coded as "%2C" = Question, and "%3D" = responses, with a few minor variations. The variable names themselves appears to be the same, once accounting for these parsing letters.
Interestingly, I made PM in late December 2012. Field "smMthdOfAtnmt" (method of skymiles attainment) shows me as "12GOLD"... SO I suppose this may not have been updated since then... although when I log in the website itself does reflect my PM. Maybe this is the old "cookie" format of what the JSON was transmitting.
Most other fields seem to be dead-on. It shows me as F22, which is fair. My "incomeAmt" is my annual salary (as typically reported to CC apps, etc. within past 12 months). Yet other fields were off. My house value was either an old rental from 2 years ago or my parents house from when I joined (back in '94). It also lists my education as Bachelors but I have a PhD.
Interestingly, I see a "prtnrRev" field. I am guessing this is Partner Revenue. I flew one AeroMexico flight last year, and the amount shown is in the ballpark of what I paid.
It shows my mindsetSeg as DW and my CustValSeg as 2. I have been an infrequent flyer and SM member since 1994, but have come on strong this past year due to a new job. I fly almost exclusively within the US and stick to the middle economy fare classes (rare YBM and rare LUT) most of the time. I also joined SkyClub and hold the Amex Delta Plat.
I agree with prior posters that figuring out the "mindset" coding would be interesting, if nothing more than better understanding how Delta's sees (and segments) it's customer base. If people can keep posting their mindset and value codes, along with a brief description of their travel history and pattern, I bet we could get a bit further on this.
