Wow. My mosaic code of 051 makes me a digital dependent. That couldn't be any more true. Though it gave my wife the same code and she, is not. They have a lot less data on her, though.
I suspect all the income/Mosaic info comes from Amex, as it is the same for me, my wife, and my 3 year-old. However, the custValSeg is definitely different. My GM 3-year-old is a 0, while my DM wife is a 1, and I (a DM/MM) am a 9. No idea how high the scale goes....
It just dawned on me, they must have scraped some data from somewhere about our first child who died when he was an infant. I'm not exactly sure how that makes me feel.
Programs: 5 years EXP, LT AA PLAT, SPG P, CX G, NEXUS/GE, A3 G, DL KM
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Actually, I suspect it's not a bad guess. Perhaps the number of segments where DL thought you were "Valuable" (e.g., paid F, full Y, etc.) in the past XX mos/years/etc. That would be consistent for my family's data, anyway.
"custValSeg":"0" - That seems correct, I'm a low value FO.
"mindsetSeg":"MM" - Don't know.
"mosaicCd":"H29" - Eh, sort of. I guess they're partly right.
"incomeAmt":"$$", - This is a surprisingly inaccurate number for me. If we assume this represents your annual income divided by 1000, this amount is less than a third of my current income, and actually less than half of the lowest income I've ever had since leaving college (and less than half what I made when I got my AmEx).
"homeValueAmt":"$$$$$$", - This one was pretty accurate.
"discSpndngAmt":"$$$$$", - For me, this was considerably higher than my spend on DL flights this year, so I would think that's not the key. The part that makes me really curious is that, assuming we've pegged the "incomeAmt" calculation correctly, DL feels my discretionary spending is 82% of my total income despite having correctly identified my home value and therefore presumably having an idea of at least what my mortgage must be.
Quote:
Originally Posted by MR_MAMA
The sad thing is Delta really has me all wrong, wrong income, wrong discretionary income, way wrong my mosaic category.
