I suspect all the income/Mosaic info comes from Amex, as it is the same for me, my wife, and my 3 year-old. However, the custValSeg is definitely different. My GM 3-year-old is a 0, while my DM wife is a 1, and I (a DM/MM) am a 9. No idea how high the scale goes....
Actually, I suspect it's not a bad guess. Perhaps the number of segments where DL thought you were "Valuable" (e.g., paid F, full Y, etc.) in the past XX mos/years/etc. That would be consistent for my family's data, anyway.
"custValSeg":"0" - That seems correct, I'm a low value FO.
"mindsetSeg":"MM" - Don't know.
"mosaicCd":"H29" - Eh, sort of. I guess they're partly right.
"incomeAmt":"$$", - This is a surprisingly inaccurate number for me. If we assume this represents your annual income divided by 1000, this amount is less than a third of my current income, and actually less than half of the lowest income I've ever had since leaving college (and less than half what I made when I got my AmEx).
"homeValueAmt":"$$$$$$", - This one was pretty accurate.
"discSpndngAmt":"$$$$$", - For me, this was considerably higher than my spend on DL flights this year, so I would think that's not the key. The part that makes me really curious is that, assuming we've pegged the "incomeAmt" calculation correctly, DL feels my discretionary spending is 82% of my total income despite having correctly identified my home value and therefore presumably having an idea of at least what my mortgage must be.
Originally Posted by MR_MAMA
The sad thing is Delta really has me all wrong, wrong income, wrong discretionary income, way wrong my mosaic category.