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Old Jan 24, 13, 9:34 pm   #16
 
Join Date: Nov 2008
Location: Enn Why Cee
Programs: DL, CO, LH, BA etc...
Posts: 1,375
probably your income when you first applied for amex - mine is also a third of what it is now gotta love student jobs haha
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Old Jan 24, 13, 9:38 pm   #17
 
Join Date: Jul 2010
Location: MKE
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Mindset seg has to do with the revene mgmt

Customer Centric Revenue Management
hotelprofit.blogspot.com/
Delta airlines recently executed a re-positioning of their brand image and now uses mind set based segmentation of customers.The systematic success of ...
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Old Jan 24, 13, 9:38 pm   #18
 
Join Date: Dec 2012
Location: ATL F-Terminal
Programs: Hilton C, Marriott Pt, Delta Au
Posts: 124
"chldAgeRange":"POC0T3,POC4T6", <- Fairly accurate. My second one never flew DL so I don't know where they got this info.
"cobrandCardCd":"AXCV",
"custValSeg":"2", <- I'm currently GM.
"discSpndngAmt":"xxxxx", <- Interesting.
"drvdGndr":"M", <- Gender?
"homeValueAmt":"xxxxxx", <- A bit off but close.
"incomeAmt":"xxx", <- Really?
"mindsetSeg":"SS",
"mosaicCd":"A03",
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Old Jan 24, 13, 9:40 pm   #19
 
Join Date: Jul 2010
Location: MKE
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OP the have your mosaic as F22= fast track couple
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Old Jan 24, 13, 9:41 pm   #20
 
Join Date: Sep 2006
Location: LAX
Programs: DL DM (for now)
Posts: 2,724
Hmmm.

custValSeg":"0" --> about right for "trash" DM

"mindsetSeg":"GT"
"mosaicCd":"E19" --> I see "E" is "Thriving Boomers" and E19 is "Full Pockets -- Empty Nests" --> Bang on, except for the pockets

"discSpndngAmt":"xxxxxx" --> Higher than my DL spend, lower than my Amex spend.
homeValueAmt":"xxxxxx" --> very low, unless it is just my half in which case it's only a bit low

A little disturbing that this is being sent in the clear...
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Old Jan 24, 13, 9:41 pm   #21
 
Join Date: Jul 2010
Location: MKE
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Quote:
Originally Posted by flyertalk77 View Post
"chldAgeRange":"POC0T3,POC4T6", <- Fairly accurate. My second one never flew DL so I don't know where they got this info.
"cobrandCardCd":"AXCV",
"custValSeg":"2", <- I'm currently GM.
"discSpndngAmt":"xxxxx", <- Interesting.
"drvdGndr":"M", <- Gender?
"homeValueAmt":"xxxxxx", <- A bit off but close.
"incomeAmt":"xxx", <- Really?
"mindsetSeg":"SS",
"mosaicCd":"A03",
Your mosaic is in the power elite category called kids and Cabernet
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Old Jan 24, 13, 9:43 pm   #22
 
Join Date: Jul 2010
Location: MKE
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Quote:
Originally Posted by TheMadBrewer View Post
Hmmm.

custValSeg":"0" --> about right for "trash" DM

"mindsetSeg":"GT"
"mosaicCd":"E19"

"discSpndngAmt":"xxxxxx" --> Higher than my DL spend, lower than my Amex spend.
homeValueAmt":"xxxxxx" --> very low, unless it is just my half in which case it's only a bit low

A little disturbing that this is being sent in the clear...
Mosaic e19 thriving boomers full pockets empty nests
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Old Jan 24, 13, 9:44 pm   #23
 
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http://classic.demographicsnow.com/A.../MosaicUSA.htm
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Old Jan 24, 13, 9:45 pm   #24
 
Join Date: Jul 2010
Location: MKE
Programs: DL-Diamond HH-Diamond
Posts: 3,125
The sad thing is Delta really has me all wrong, wrong income, wrong discretionary income, way wrong my mosaic category.

Explains a lot in how they market to me.
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Old Jan 24, 13, 9:47 pm   #25
 
Join Date: Dec 2009
Location: SAN
Programs: DL GM
Posts: 1,520
My score "1"

The spend they have is a touch over 17250 which is a bit over double what I actually spent.

The income was low by about 20%.

The home value is right on.

It appears that I have a child I'm not aware of...I wonder if I can claim the additional credit?
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Old Jan 24, 13, 9:49 pm   #26
c_d
 
Join Date: Feb 2009
Location: BER, SAT, AUS
Programs: Feels like FO (DL DM, CO-G, United PE) - by choice!
Posts: 1,433
It is true:
"incomeAmt":"8"

My mosaic translates to "Young, multi-ethnic singles living in Midwest and Southern city centers". Aha. Hopefully my better half and BER don't mind.
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Last edited by c_d; Jan 24, 13 at 9:58 pm..
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Old Jan 24, 13, 9:53 pm   #27
 
Join Date: Oct 2011
Location: Anywhere I need to be.
Programs: 5 years EXP, LT AA PLAT, SPG P, CX G, NEXUS/GE, A3 G, DL KM
Posts: 9,381
Home value is above 6m (I am in SYD QF lounge now using a HK based VPN, the physical location is in Wanchai if it helps)
Income is way too high
Cust type is 2
Disc spend is much higher than my DL spend-according to DL 40% of my (actual) income is discretionary (converted HKD to USD using interbank rates)
Male
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Old Jan 24, 13, 9:53 pm   #28
 
Join Date: Mar 2004
Programs: DL PM, Hilton Diamond, Marriott Gold, SPG
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Quote:
Originally Posted by dEagleS View Post
Now THAT is very interesting! I'm a B07, Generational Soup.

Thanks for the link.

My home value was quite accurate but the income amount was a strange number. Customer ValSeg was 1.
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Old Jan 24, 13, 9:55 pm   #29
 
Join Date: Sep 2012
Location: IND
Programs: DL DM, Marriott Platinum, SPG Gold, Hilton Sliver, Hertz 5 Star
Posts: 5
custValSeg:"7" --- Guessing that this is the number of segments flown this year
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Old Jan 24, 13, 9:55 pm   #30
 
Join Date: Nov 2011
Location: WY
Programs: Delta PM, SPG Gold
Posts: 6
Great find.

"custValSeg":"2"

I'm a plat that falls close the MQD threshold but had a few paid F flights in 2012. Maybe that bumps me up to segment 2.

chldAgeRange":"", -- blank but I have 2 kids with skymiles accounts.
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