Programs: DL PM; HH Diamond; Starwood Gold; Hertz President's Circle
The Ultimate DYKWIA/KM/DM article - "I really fly a lot!"
This was recommended reading at the top of my linked in home page. To give a taste of the article, I am sharing two of the first four sentences: On my briefcase and all my bags I have the Delta Diamond tags. This is like wearing a beacon that says ‘this guy flies a lot’!
I'm really surprised that linked in posts this sort of junk, and to refer to it as a "case study" is even worse.
Programs: Delta SkyMiles PM, United Mileage Plus, AsiaMiles
Originally Posted by Sabai
On my briefcase and all my bags I have the Delta Diamond tags. This is like wearing a beacon that says ‘I'm a doooshbag’!
I have my PM tag on my laptop case. If an FA is rummaging around in the overhead bin maybe she will treat a PM tagged bag a little more gently. I'd that reduced the chance of damage to my expensive laptop by even 5% I'll be happy to trade that for someone thinking I'm a d-bag.
It's interesting, from a loyalty marketing perspective, he's actually kind of right. Now, should VS agents have recognized a DL Diamond tag and given him special bennies? No.
But a smart airline would reach out to true HVC's who cuts travel back significantly to figure out what they can do to get that $$ back...
That's a slippery slope. The fact is that the author of this <ahem> "article" says he is Diamond. That means he flies enough to have some clue as to how frequent flyer systems work, which would translate into: "Oh, I am going to start flying on XX airline... I will call and see if they have a status match program or something similar for me" as opposed to showing up at check-in and thinking that his status on Delta has any significance whatsoever.
Unless the other airline had initiated a "sign up other airlines' elites" program, giving agents the ability to act in such cases, the agent, other than being cordial, couldn't really do anything without violating policy.
Ohhh thank you for posting this. I was having a bad day and this made it 100 times better.
The comments are almost better than the "case study." I wonder if I take this "case study" to my university where I am getting my MBA if they will use it. I would generally believe that they would not.
Last edited by notyouravgjt; Dec 13, 12 at 9:09 pm..
Wow, I'm surprised by everyone's intense responses.
Yes, the guy is going a little overboard with a bit of arrogance.
But as an entrepreneur who has also scaled established businesses by finding extra revenue at the margins, I think he's spot on. I hadn't thought about it, but I'm surprised that Delta DOESN'T make a personal call to someone whose status drops a lot to ask them to come back, offering a voucher or a status challenge. It's so easy and could have such a significant effect on revenue (even small percentages on the margin can be huge numbers in cash).
I have my GM tags on my checked baggage. I also have brightly colored ordinary tags on them. On top of that I have reflector strips (sold for use on automobiles) on both the front and the back of them.
No, nobody gets impressed by these things, but they sure as heck help me spot my luggage at a distance when it is coming off the carousel.
Programs: Delta DM, Marriott Silver, Hilton Silver, NH World, Le Club Accor Hotel Silver
Colin, Colin, Colin....it's all about Colin (the author). Flying a lot does not equal high value; it equals frequency. So if VS does not have access to his current flying pattern how should they determine his value?
Is he loyal yes, but value and loyalty are 2 different things.