Delta.com home screen picture B Skyclub
Sep 17, 2017, 8:57 am
#17
Join Date: Dec 2009
Location: ATL
Programs: Delta Skymiles
Posts: 355
It is possible that the marketing team was able to see the picture after loading onto the website before final marketing approval.
Sep 17, 2017, 1:33 pm
#19
Join Date: Feb 2001
Location: SEA once more (previously CDG and NRT)
Programs: Former DL DM and UA 1k, now a J class free agent (UA Gold, AS MVP Gold)
Posts: 2,450
Sep 17, 2017, 2:12 pm
#20
Suspended
Join Date: Jul 2010
Location: Orlando, FL Area
Programs: Delta SkySponge ExtraAbsorbent, SPG Gold
Posts: 29,988
Sep 17, 2017, 2:29 pm
#21
Join Date: Feb 2013
Location: NYC
Programs: DL DM
Posts: 355
My mistake. New, yes. I’m NYC based so don’t differentiate with that distinction in ATL as I don’t spend much time at ATL...only there for work and rarely for connections where I’d explore the Clubs here more. I worked on shoots at SEA and JFK’s new clubs also, under the same circumstances. It may be obvious to most, but the Clubs are photographed while closed to the public to reduce the inconvenience to travelers of being asked to move, keeping the club more tidy, avoiding including travelers that may not wish to appear in photos, etc. Photo shoots have a large “footprint” of equipment everywhere, power cords creating trip hazards, loud communication/coordination, and generally wouldn’t be pleasant for the average Club user to be in proximity to.
Sep 17, 2017, 3:17 pm
#22
FlyerTalk Evangelist
Join Date: Jun 2008
Programs: Formaldehyde Medallion DL DieMiles
Posts: 12,646
My mistake. New, yes. I’m NYC based so don’t differentiate with that distinction in ATL as I don’t spend much time at ATL...only there for work and rarely for connections where I’d explore the Clubs here more. I worked on shoots at SEA and JFK’s new clubs also, under the same circumstances. It may be obvious to most, but the Clubs are photographed while closed to the public to reduce the inconvenience to travelers of being asked to move, keeping the club more tidy, avoiding including travelers that may not wish to appear in photos, etc. Photo shoots have a large “footprint” of equipment everywhere, power cords creating trip hazards, loud communication/coordination, and generally wouldn’t be pleasant for the average Club user to be in proximity to.
What some of us are commenting on is the disconnection from reality that these marketing photos portray.
They seek to suggest situations that are intended to lure customers... who, after shelling out their money, will never experience the situations depicted... because the situations bear no resemblance to reality.
But... such is marketing.
Sep 17, 2017, 3:42 pm
#23
Join Date: Feb 2013
Location: NYC
Programs: DL DM
Posts: 355
The logistical issues are understandable.
What some of us are commenting on is the disconnection from reality that these marketing photos portray.
They seek to suggest situations that are intended to lure customers... who, after shelling out their money, will never experience the situations depicted... because the situations bear no resemblance to reality.
But... such is marketing.
What some of us are commenting on is the disconnection from reality that these marketing photos portray.
They seek to suggest situations that are intended to lure customers... who, after shelling out their money, will never experience the situations depicted... because the situations bear no resemblance to reality.
But... such is marketing.
It would be tough to accurately depict all situations, especially before a single customer has set foot inside. However, great effort is made to ensure services, functionality, and layout match reality.
Same goes for the plane interior shots mentioned above. They are based in real hard product, and don’t show seat pitch that doesn’t exist. Sure, there’s the C+ FCM offer above that shows a D1 seat but that seems like an obvious system error/anomaly.
It is marketing, but it’s to show the product accurately and in a positive light.
Sep 22, 2017, 4:25 pm
#24
Formerly known as scootr29
Original Poster
Join Date: Apr 2010
Posts: 976
Yes, such is marketing. However, if one gets there early, they may experience the club as empty as it’s depicted.
It would be tough to accurately depict all situations, especially before a single customer has set foot inside. However, great effort is made to ensure services, functionality, and layout match reality.
Same goes for the plane interior shots mentioned above. They are based in real hard product, and don’t show seat pitch that doesn’t exist. Sure, there’s the C+ FCM offer above that shows a D1 seat but that seems like an obvious system error/anomaly.
It is marketing, but it’s to show the product accurately and in a positive light.
It would be tough to accurately depict all situations, especially before a single customer has set foot inside. However, great effort is made to ensure services, functionality, and layout match reality.
Same goes for the plane interior shots mentioned above. They are based in real hard product, and don’t show seat pitch that doesn’t exist. Sure, there’s the C+ FCM offer above that shows a D1 seat but that seems like an obvious system error/anomaly.
It is marketing, but it’s to show the product accurately and in a positive light.