WN's New Marketing Push in ATL
#1
Original Poster
Join Date: Jan 2015
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#3
Join Date: Jun 2005
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David
#4
In memoriam, FlyerTalk Evangelist
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I find this amusing from the article . . . .
"But Atlanta-based Delta has said it offers other amenities like a global route network, a first class cabin and airport clubs."
Pardon my sense of humor . . . .
My take . . . .
We, at Delta, have amenities that Southwest doesn't have, like, Biscoff cookies, Isaac Mizrahi lotions in our lavatories, and, oh yeah - - - A GLOBAL ROUTE NETWORK!!!
Is that considered an anenity?!?
"But Atlanta-based Delta has said it offers other amenities like a global route network, a first class cabin and airport clubs."
Pardon my sense of humor . . . .
My take . . . .
We, at Delta, have amenities that Southwest doesn't have, like, Biscoff cookies, Isaac Mizrahi lotions in our lavatories, and, oh yeah - - - A GLOBAL ROUTE NETWORK!!!
Is that considered an anenity?!?
#6
Join Date: Sep 2003
Location: Long Beach, CA
Programs: DL DM
Posts: 5,292
I actually think the "You don't have to be Diamond, Platinum, or Pewter" line is pretty creative. Good for WN. Competition is a good thing!
#7
Join Date: Nov 2006
Programs: Delta, Hyatt-Plat, Priority Club-Plat, Hilton-Gold
Posts: 1,270
I have noticed that some of WN's billboards in ATL are very out-of-date. For example, the one on I75/I85 North before Turner Field, announcing new service to DAL ("beginning Nov 02"). I'm surprised that the company isn't more on-point with updating their messages around the city.
Last edited by DiscoPapa; Feb 1, 2015 at 5:00 pm Reason: North, not south. :)
#8
Join Date: Feb 2011
Location: Somewhere above the Mason-Dixon
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Posts: 1,652
I have noticed that some of WN's billboards in ATL are very out-of-date. For example, the one on I75/I85 North before Turner Field, announcing new service to DAL ("beginning Nov 02"). I'm surprised that the company isn't more on-point with updating their messages around the city.
Huh... Maybe I'll have to go on an Atlanta Safari soon!
#9
In memoriam, FlyerTalk Evangelist
Join Date: May 2005
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This one, <I understand>, actually has a branch in ATL Terminal F!
#10
Join Date: Feb 2015
Posts: 210
Am I the only one who thinks Southwest's ads are vague and do nothing to sell the company to potential customers??
For example, that sample ad in the article: “Atlanta, we don’t care if you’re diamond, platinum or pewter, Heart means you don’t need miles to earn these smiles.” It's almost like they know that they can't compete on service or quality of product, so they instead choose to vaguely mock the competition instead of focusing on ways that they are better than it. Delta's ads tend to be very product/service focused, usually focusing on improvements like the flat beds, power ports, first class upgrades, Sky Club, or at least the 'enhancements' to the mileage programs. On the other hand, Southwest's ads either vaguely tout the airline with a smug 'fly us, we're better' attitude (without quantifying any actual reasons why), or advertise 'new' service to destinations served by AirTran since the 1990's, and also have hourly service on DL compared to the 3-4 flights a day that Southwest operates to many of it's destinations.
For example, that sample ad in the article: “Atlanta, we don’t care if you’re diamond, platinum or pewter, Heart means you don’t need miles to earn these smiles.” It's almost like they know that they can't compete on service or quality of product, so they instead choose to vaguely mock the competition instead of focusing on ways that they are better than it. Delta's ads tend to be very product/service focused, usually focusing on improvements like the flat beds, power ports, first class upgrades, Sky Club, or at least the 'enhancements' to the mileage programs. On the other hand, Southwest's ads either vaguely tout the airline with a smug 'fly us, we're better' attitude (without quantifying any actual reasons why), or advertise 'new' service to destinations served by AirTran since the 1990's, and also have hourly service on DL compared to the 3-4 flights a day that Southwest operates to many of it's destinations.
#11
Join Date: Jun 2012
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#12
FlyerTalk Evangelist
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How about 'We spent 3 1/2 years euthanizing the airline with business class and seat asignments, cutting frequencies and destinations from Atlanta. Come enjoy the LUV!'
#13
Suspended
Join Date: Sep 2005
Location: SEA
Programs: UA Silver, BA Gold, DL Gold
Posts: 9,779
Am I the only one who thinks Southwest's ads are vague and do nothing to sell the company to potential customers??
For example, that sample ad in the article: Atlanta, we dont care if youre diamond, platinum or pewter, Heart means you dont need miles to earn these smiles. It's almost like they know that they can't compete on service or quality of product, so they instead choose to vaguely mock the competition instead of focusing on ways that they are better than it. Delta's ads tend to be very product/service focused, usually focusing on improvements like the flat beds, power ports, first class upgrades, Sky Club, or at least the 'enhancements' to the mileage programs. On the other hand, Southwest's ads either vaguely tout the airline with a smug 'fly us, we're better' attitude (without quantifying any actual reasons why), or advertise 'new' service to destinations served by AirTran since the 1990's, and also have hourly service on DL compared to the 3-4 flights a day that Southwest operates to many of it's destinations.
For example, that sample ad in the article: Atlanta, we dont care if youre diamond, platinum or pewter, Heart means you dont need miles to earn these smiles. It's almost like they know that they can't compete on service or quality of product, so they instead choose to vaguely mock the competition instead of focusing on ways that they are better than it. Delta's ads tend to be very product/service focused, usually focusing on improvements like the flat beds, power ports, first class upgrades, Sky Club, or at least the 'enhancements' to the mileage programs. On the other hand, Southwest's ads either vaguely tout the airline with a smug 'fly us, we're better' attitude (without quantifying any actual reasons why), or advertise 'new' service to destinations served by AirTran since the 1990's, and also have hourly service on DL compared to the 3-4 flights a day that Southwest operates to many of it's destinations.
#14
Used to be hamajicky
Join Date: Feb 2003
Location: ATL
Posts: 790
If WN was serious about getting origination travel out of Atlanta, they'd do what DL is doing in SEA: fast track elite status, replace the nonstops they took away from FL, and start a fare ware with DL on certain routes.
#15
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