SkyMiles Award levels Renamed
Sep 25, 2013, 6:57 pm
#1
Company Representative - Delta Air Lines
Original Poster
Join Date: Oct 2012
Posts: 83
SkyMiles Award levels Renamed
In a few hours, you will begin to notice some wording changes on delta.com as you access various areas of the site. Tomorrow morning you will see the following update on the SkyMiles News & Updates page:
"New Names For Award Levels"
To clarify our Award Travel chart, we’ve updated the Award level names to Saver, Standard and Peak from Low, Medium and High, respectively. Please note that the change of names for the Award levels does not indicate changes with the program rules or mileage redemption at this time. Visit our Award Travel page to learn more about using miles for an Award Ticket."
While some may speculate that this change is more than a wording change, we'd like to be very clear that this is only a modification to the way we describe Award levels. It is not a change to the levels themselves.
We hope this is a helpful change for you and the rest of our SkyMiles members.
DwayneSkyMiles
"New Names For Award Levels"
To clarify our Award Travel chart, we’ve updated the Award level names to Saver, Standard and Peak from Low, Medium and High, respectively. Please note that the change of names for the Award levels does not indicate changes with the program rules or mileage redemption at this time. Visit our Award Travel page to learn more about using miles for an Award Ticket."
While some may speculate that this change is more than a wording change, we'd like to be very clear that this is only a modification to the way we describe Award levels. It is not a change to the levels themselves.
We hope this is a helpful change for you and the rest of our SkyMiles members.
DwayneSkyMiles
Sep 25, 2013, 7:21 pm
#5
FlyerTalk Evangelist
Join Date: Apr 2009
Location: Bye Delta
Programs: AA EXP, HH Diamond, IHG Plat, Hyatt Plat, Marriott Plat, Nat'l Exec Elite, Avis Presidents Club
Posts: 16,263
Also, give a nice bonus to the marketing MBA who figured out how to condition people to pay Medium levels by calling it "Standard" and thus implying this is the price level to be expected for most award travel.
Sep 25, 2013, 7:27 pm
#6
Join Date: Nov 2010
Location: BOS
Programs: DL PM, Hertz Gold Plus, SPG Gold
Posts: 1,049
Sep 25, 2013, 7:28 pm
#8
Suspended
Join Date: Jul 2001
Location: Watchlisted by the prejudiced, en route to purgatory
Programs: Just Say No to Fleecing and Blacklisting
Posts: 102,095
In a few hours, you will begin to notice some wording changes on delta.com as you access various areas of the site. Tomorrow morning you will see the following update on the SkyMiles News & Updates page:
"New Names For Award Levels"
To clarify our Award Travel chart, we’ve updated the Award level names to Saver, Standard and Peak from Low, Medium and High, respectively. Please note that the change of names for the Award levels does not indicate changes with the program rules or mileage redemption at this time. Visit our Award Travel page to learn more about using miles for an Award Ticket."
While some may speculate that this change is more than a wording change, we'd like to be very clear that this is only a modification to the way we describe Award levels. It is not a change to the levels themselves.
We hope this is a helpful change for you and the rest of our SkyMiles members.
DwayneSkyMiles
"New Names For Award Levels"
To clarify our Award Travel chart, we’ve updated the Award level names to Saver, Standard and Peak from Low, Medium and High, respectively. Please note that the change of names for the Award levels does not indicate changes with the program rules or mileage redemption at this time. Visit our Award Travel page to learn more about using miles for an Award Ticket."
While some may speculate that this change is more than a wording change, we'd like to be very clear that this is only a modification to the way we describe Award levels. It is not a change to the levels themselves.
We hope this is a helpful change for you and the rest of our SkyMiles members.
DwayneSkyMiles
ROTFOL Helpful? This confirms that DL's three-tier pricing of mileage tickets was about increasing the traditionally "standard" type of mileage ticket pricing. And now we have the Orwellian-speak to try to groom minds to buy into the "standard" pricing as if it hasn't changed. At least we have an indication that SkyMiles management wants to jack up prices again.
Welcome to the "benefit" of longer-term "continuity" of management of the "loyalty" program.
Last edited by GUWonder; Sep 25, 2013 at 7:46 pm
Sep 25, 2013, 7:37 pm
#9
Join Date: Mar 2004
Location: NYC, CDG, NCE
Programs: DL DM
Posts: 2,620
Uh...
I see what you did there...
ETA that in the time it took me to think of how to phrase that, 5 other people said the same thing....
I see what you did there...
In a few hours, you will begin to notice some wording changes on delta.com as you access various areas of the site. Tomorrow morning you will see the following update on the SkyMiles News & Updates page:
"New Names For Award Levels"
To clarify our Award Travel chart, we’ve updated the Award level names to Saver, Standard and Peak from Low, Medium and High, respectively. Please note that the change of names for the Award levels does not indicate changes with the program rules or mileage redemption at this time. Visit our Award Travel page to learn more about using miles for an Award Ticket."
While some may speculate that this change is more than a wording change, we'd like to be very clear that this is only a modification to the way we describe Award levels. It is not a change to the levels themselves.
We hope this is a helpful change for you and the rest of our SkyMiles members.
DwayneSkyMiles
"New Names For Award Levels"
To clarify our Award Travel chart, we’ve updated the Award level names to Saver, Standard and Peak from Low, Medium and High, respectively. Please note that the change of names for the Award levels does not indicate changes with the program rules or mileage redemption at this time. Visit our Award Travel page to learn more about using miles for an Award Ticket."
While some may speculate that this change is more than a wording change, we'd like to be very clear that this is only a modification to the way we describe Award levels. It is not a change to the levels themselves.
We hope this is a helpful change for you and the rest of our SkyMiles members.
DwayneSkyMiles
Last edited by remyontheroad; Sep 25, 2013 at 7:49 pm
Sep 25, 2013, 7:44 pm
#11
Join Date: Dec 2005
Location: NY "expat" living in BOS
Programs: AA Gold, rif-raf on most others; MBTA "valued customer"
Posts: 374
So we can now rename the program from Skypesos to Skycolones (as in Costa Rica).
I'm sure DM's and PM's might think differently but as a DL kettle, it's a shame such a good airline has such a horrendous loyalty program...
I'm sure DM's and PM's might think differently but as a DL kettle, it's a shame such a good airline has such a horrendous loyalty program...
Sep 25, 2013, 8:04 pm
#12
Join Date: Nov 2005
Location: on the path to perdition
Programs: Delta, United
Posts: 4,782
I guess we should be happy that it was not presented with the preamble of "In order to bring Delta mileage redemption in line with the industry"
I prefer to think in terms of late 1990 early 2000s Turkish Lira. Back when a million was worth few hundred.
Last edited by FlyingUnderTheRadar; Sep 25, 2013 at 8:14 pm
Sep 25, 2013, 8:24 pm
#14
Join Date: Feb 2008
Programs: DL 4MM; DM
Posts: 1,397
