-
FlyerTalk Forums Expert How-Tos and Guides
Jun 12, 2013, 7:24 pm by SchmoopsFigured a highly collaborative effort like this needs a wikipost. As items and codes are confirmed, let's centralize them in one place rather than thumb through hundreds of discussion posts.
How to pull your information
Log into your SkyMiles account at Delta.com, then visit this link: https://www.delta.com/databroker/bcdata.action
What the items indicate
v01: Closest airport to home address (encoded using key 1)
v02: Country of residence
v03:
v04: Preferred departure airport/city (encoded using key 2)
v05: Language
v06: discSpndngAmt, in thousands
v07: Skymiles status level
v08: State/province (encoded using key 2)
v09: Pay with Miles eligible
v10: sunTrstInd
v11: prefDestCity
v12: MQS
v13: Hotel loyalty programs stored in DL.com profile (encoded using key 2, see post #829)
v14:
v15: Income, in thousands
v16: Current age + 99
v17: 1/2/3 MM Status
v18: Home value, in thousands
v19:
v20: SkyClub member
v21: SkyMiles account number
v22: Experian Mosaic segment (encoded using keys 1 and 3, see http://www.flyertalk.com/forum/delta...l#post20913445) Description here and Segment Details here
v23: Saved search destination airports (encoded using key 1)
v24: SkyClub renewal date (coded using key 3)
v25: Saved payment information (encoded using key 1) AND SPG status (encoded using key 1, see http://www.flyertalk.com/forum/delta...l#post20913463)
v26: Gender/prefix (1=male/Mr, 2=female/Ms/Mrs, 3=Dr/other) (to be confirmed)
v27:
v28: SkyMiles account number with 3 leading zeros (called "CustID" in previous data)
v29: Logged in (SM account)
v30: Customer Value Score (Questionable, and scale is unknown)
v31: RDM balance
v32: Dream trips from DL.com profile (encoded using key 2)
v33: MQM balance
v34: Activities & Interests from DL.com profile
v35:
v36:
v37:
v38:
v39: ?? Duplicate for Language ??
v40: ?? Duplicate for Country of Residence ??
Encoding
Three different coding keys are used for variables 01, 04, 08, 13, 22, 23, 24, 25, and 32. For full mappings, click here: Keys 1, 2, and 3
#91
Dec 26, 2019Quote:
And you would be a 27.
The custValSeg makes sense to me, and I can understand why I am only a "2" (>50% of my MQM last year were on partners) while a PM family member is "11" (probably quintuple my spending on DL). Funny that my FO mother is a "1", when I spent many times as much on DL last year and she doesn't have an Amex.Originally Posted by Vuelos
Mindset is the big question here....And you would be a 27.
That mindset code will drive me crazy until somebody cracks it.
#94
Nevermind, apparently it's been updated. Here's an up to date list.
http://www.experian.com/assets/marke...c-brochure.pdf
O54 is "striving single scene". hah, damn, they do know too much about me. I will fix the single part hopefully...
http://www.experian.com/assets/marke...c-brochure.pdf
O54 is "striving single scene". hah, damn, they do know too much about me. I will fix the single part hopefully...
#95
Quote:
http://www.experian.com/assets/marke...mosaic-usa.pdf
Here's a full list, including descriptors of the Experian Mosaic codes.Originally Posted by ifette
Here's a listing of Experian mosaic codes... but it doesn't include O which is my code http://www.experian.com/assets/marke...mosaic-usa.pdf
#96
Quote:
http://www.experian.com/assets/marke...mosaic-usa.pdf
http://classic.demographicsnow.com/A.../MosaicUSA.htmOriginally Posted by ifette
Here's a listing of Experian mosaic codes... but it doesn't include O which is my code http://www.experian.com/assets/marke...mosaic-usa.pdf
#97
Quote:
+1. And I vote this one of the most fun threads on the DL forum for 2013. This one for sure is going to hit the Talkmail!Originally Posted by bowdenj
Although some google searches bring up some items but not much. (p.s. impressed how quickly this thread is already indexed on google.com).
#99
Quote:
Yes, you are entitled to the data...but it is your Experian credit report. The segmentation models and model results are not subject to the FCRA. You have a right to free access to the data annually from annualcreditreport.com. If Amex/Delta were to make a decision to deny you credit (credit limit or product) based on this data, the FRCA applies.Originally Posted by amejr999
Now I'm getting very curious. The Mosaic program is run by Experian, and I believe that under the Fair Credit Reporting Act, I should be entitled to get a copy of the data the have on me (I've gotten a similar disclosure from LexisNexis in the past). But I don't see anywhere to do that on the Experian website. Am I barking up the wrong tree?
My guess is that if one were to opt out of affiliate sharing with Amex, Delta would not be able to get most of the financial information. Has anyone done this? Is the Mosaic field empty?
#100
Quote:
I want to crack this before Delta discovers this in the morning. You know they will be logging in first thing
I got SS as well.Originally Posted by MR_MAMA
it seems there are only 4 mindset codes so far DW, FL, SS and GTI want to crack this before Delta discovers this in the morning. You know they will be logging in first thing
#101
So its 112a EST on a Thursday night / Friday morning in Atlanta.
Any thoughts on if anyone from delta.com IT staff have been alerted to this thread (94 replies in 2 hours) yet?
What's Delta's response? Someone from delta.com going to have a conference call 01/25/13 at 800a to discuss this??
This morning (Friday) - does this website ( https://www.delta.com/databroker/bcdata.action ) suddenly get disabled / removed from delta.com?
I also see some twitter messages have already been sent on this topic.
I bet its going to be an interesting Friday morning at the delta.com office!
Any thoughts on if anyone from delta.com IT staff have been alerted to this thread (94 replies in 2 hours) yet?
What's Delta's response? Someone from delta.com going to have a conference call 01/25/13 at 800a to discuss this??
This morning (Friday) - does this website ( https://www.delta.com/databroker/bcdata.action ) suddenly get disabled / removed from delta.com?
I also see some twitter messages have already been sent on this topic.
I bet its going to be an interesting Friday morning at the delta.com office!
#102
MSPeconomist , Jan 24, 2013 11:20 pm
A FlyerTalk Posting Legend
Quote:
"mosaicCd":"O54"
no idea.
O54 = striving single sceneOriginally Posted by ifette
Also, for what it's worth I'm tagged as"mosaicCd":"O54"
no idea.
#103
paulmoscow , Jan 24, 2013 11:22 pm
Quote:
Here's another one: IN (international?)Originally Posted by MR_MAMA
it seems there are only 4 mindset codes so far DW, FL, SS and GT
#105
GT - I live overseas and fly mostly TPAC. Global Traveler? Gin and Tonic drinker?
SS - ??
FL - They've apparantly identified my mom as a future Florida bluehair
DW - ??
IN - ??
SS - ??
FL - They've apparantly identified my mom as a future Florida bluehair
DW - ??
IN - ??