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Old Nov 25, 13, 8:02 am   -   Wikipost
FlyerTalk Forums Thread Wiki: Delta and new DL.com Profiles A Lot About You
Please read: this is a community-maintained wiki post containing the most important information from this thread.
 
Last edit by: Schmoops
Figured a highly collaborative effort like this needs a wikipost. As items and codes are confirmed, let's centralize them in one place rather than thumb through hundreds of discussion posts.

How to pull your information
Log into your SkyMiles account at Delta.com, then visit this link: https://www.delta.com/databroker/bcdata.action

What the items indicate
v01: Closest airport to home address (encoded using key 1)
v02: Country of residence
v03:
v04: Preferred departure airport/city (encoded using key 2)
v05: Language
v06: discSpndngAmt, in thousands
v07: Skymiles status level
v08: State/province (encoded using key 2)
v09: Pay with Miles eligible
v10: sunTrstInd
v11: prefDestCity
v12: MQS
v13: Hotel loyalty programs stored in DL.com profile (encoded using key 2, see post #829)
v14:
v15: Income, in thousands
v16: Current age + 99
v17: 1/2/3 MM Status
v18: Home value, in thousands
v19:
v20: SkyClub member
v21: SkyMiles account number
v22: Experian Mosaic segment (encoded using keys 1 and 3, see http://www.flyertalk.com/forum/delta...l#post20913445) Description here and Segment Details here
v23: Saved search destination airports (encoded using key 1)
v24: SkyClub renewal date (coded using key 3)
v25: Saved payment information (encoded using key 1) AND SPG status (encoded using key 1, see http://www.flyertalk.com/forum/delta...l#post20913463)
v26: Gender/prefix (1=male/Mr, 2=female/Ms/Mrs, 3=Dr/other) (to be confirmed)
v27:
v28: SkyMiles account number with 3 leading zeros (called "CustID" in previous data)
v29: Logged in (SM account)
v30: Customer Value Score (Questionable, and scale is unknown)
v31: RDM balance
v32: Dream trips from DL.com profile (encoded using key 2)
v33: MQM balance
v34: Activities & Interests from DL.com profile
v35:
v36:
v37:
v38:
v39: ?? Duplicate for Language ??
v40: ?? Duplicate for Country of Residence ??

Encoding

Three different coding keys are used for variables 01, 04, 08, 13, 22, 23, 24, 25, and 32. For full mappings, click here: Keys 1, 2, and 3

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Old Jan 24, 13, 10:53 pm   #76
 
Join Date: Apr 2001
Location: Indianapolis, IN USA
Posts: 1,819
Quote:
Originally Posted by Zomba View Post
Well, certainly interesting. I checked on all 5 medallions in my family (Dad: PM, Me: DM, Mom: FO, Wife: GM gifted, Sis: FO).

"custValSeg": I'm a 2 as a DM, Dad's an 11 as a PM, Mom's a 1, sis and wife are "0"
Thanks for logging in to all these - interesting to see the different ranges for this value.
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Old Jan 24, 13, 10:55 pm   #77
TalkBoard Member, FlyerTalk Evangelist
 
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.003MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 35,545
Quote:
Originally Posted by MR_MAMA View Post
mindset is not experianl Mosaic is.

I think it is how DL deals with you when you have issues

Mindset is
MINDset = Focus on the personís MINDsetótheir motivations, interest, needs and desires. (page 4) http://www.delta.com/content/dam/del...letter2012.pdf
Clicking on the link takes me to a DL site:this page isn't on our radar.

Can anyone tell us what was in it? What do the mindset codes mean?
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Old Jan 24, 13, 10:59 pm   #78
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Join Date: Apr 2009
Location: Anywhere I can hide from Delta's "enhancements"
Programs: DL PM Kryptonium Ham Sandwich GAMER, UA Plat, US, PC Plat, IHG Amb., SPG Gold, HH Gold, Nat'l Exec
Posts: 10,895
Quote:
Originally Posted by MR_MAMA View Post
mindset is not experianl Mosaic is.

I think it is how DL deals with you when you have issues

Mindset is
MINDset = Focus on the personís MINDsetótheir motivations, interest, needs and desires. (page 4) http://www.delta.com/content/dam/del...letter2012.pdf
Can you fix the link?
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Old Jan 24, 13, 10:59 pm   #79
 
Join Date: Jul 2008
Location: Redmond, OR
Programs: Alaska MVPG, Delta PM, HHonors Silver, Marriott Gold, Hertz #1 Presidents Circle
Posts: 647
LOL, I am a "True Grit American".

custValSeg = 3 (I'm a PM and will requal PM in March and DM in May).

Discretionary spend = 20% of what they think my income is, which I suppose is more or less correct.

Dave
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Old Jan 24, 13, 11:00 pm   #80
 
Join Date: Jul 2010
Location: MKE
Programs: DL-MM-Diamond HH-Diamond
Posts: 3,215
http://www.delta.com/content/dam/del...letter2012.pdf


it opens for me. does it work?
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Old Jan 24, 13, 11:00 pm   #81
 
Join Date: Nov 2007
Location: SJC (formerly CHI and STL)
Programs: DL, AA, UA, WN
Posts: 735
Quote:
Originally Posted by javabytes View Post
Can you fix the link?
http://www.delta.com/content/dam/del...letter2012.pdf
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Old Jan 24, 13, 11:00 pm   #82
 
Join Date: Dec 2012
Location: ATL F-Terminal
Programs: Hilton C, Marriott Pt, Delta Pt
Posts: 244
The link works for me.

Link
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Old Jan 24, 13, 11:01 pm   #83
 
Join Date: Jun 2005
Location: SDF
Programs: Delta PM, IC Ambassador, Marriott Gold
Posts: 1,171
My Customer Value is a 5.

My disc Spending is listed at over 26K, but I have no idea where that came from. I do most of my flying in the last 4 months of the year and spent about 7-8K in that time period.

My income amount is way under. Like, what I made while working part time in college under.

Mindset SS.

Mosaic K40. Searching google I found this description of my K40. It might have others. http://classic.demographicsnow.com/T...n%20Groove.PDF They haven't hit me at all. In fact, I feel somewhat insulted.

Last edited by SomeGuy; Jan 24, 13 at 11:11 pm. Reason: Added link
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Old Jan 24, 13, 11:03 pm   #84
 
Join Date: Sep 2007
Location: SJC/SFO
Programs: DL DM MM (fmr NW Plat), BA Gold, Aegean Gold, WorldClubs Life, SPG Plat, Hyatt Plat
Posts: 1,350
Interesting snippets from mine:

"custValSeg":"27" (is 27 good or bad?)
"discSpndngAmt":"27751" (is this how much they think I spend on "discretionary" travel or something?)
"mindsetSeg":"GT" (global traveler? or what?)
"smBalance":"1116830","smMqmBal":"552579" I know what these are...
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Old Jan 24, 13, 11:04 pm   #85
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Join Date: Apr 2009
Location: Anywhere I can hide from Delta's "enhancements"
Programs: DL PM Kryptonium Ham Sandwich GAMER, UA Plat, US, PC Plat, IHG Amb., SPG Gold, HH Gold, Nat'l Exec
Posts: 10,895
Quote:
Originally Posted by MR_MAMA View Post
Yes, that one's better, thanks
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Old Jan 24, 13, 11:04 pm   #86
 
Join Date: Dec 2005
Location: Likely being followed...
Programs: DYKWIA Extraordinaire. TrollSlayer Mega Diamond. [insert esoteric sounding status level(s) here]
Posts: 5,162
Quote:
Originally Posted by ifette View Post
Interesting snippets from mine:

"custValSeg":"27" (is 27 good or bad?)
"discSpndngAmt":"27751" (is this how much they think I spend on "discretionary" travel or something?)
"mindsetSeg":"GT" (global traveler? or what?)
"smBalance":"1116830","smMqmBal":"552579" I know what these are...
Mindset is the big question here....

And you would be a 27.
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Old Jan 24, 13, 11:06 pm   #87
FlyerTalk Evangelist & Ambassador: China
 
Join Date: Aug 2005
Location: MSP/PVG/SFO
Programs: DL KM, HH Diamond, IC Amb, Hyatt Diamond, NA EE
Posts: 15,106
Thanks to all you sluethers out there.

"chldAgeRange":"POC10T12,POC13T18" I don't have kids, should I be worried? How do you interpret this?
"isPwmElig": You guys are spot on, I have blue Amex
"skyClubFtrCntrctInd": If this shows, SC status, why have this: "skyClubMbr"

Still can't crack these:
"actvtyPref":
"bcInd":
"mindsetSeg":
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Old Jan 24, 13, 11:08 pm   #88
 
Join Date: Sep 2011
Location: Wherever I happen to be....
Programs: DL EOS...
Posts: 1,111
SM number, DOB all in the clear like that? Creepy.....

Although, I quite enjoyed some of the bizarre entries, thanks!
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Old Jan 24, 13, 11:09 pm   #89
FlyerTalk Evangelist & Ambassador: China
 
Join Date: Aug 2005
Location: MSP/PVG/SFO
Programs: DL KM, HH Diamond, IC Amb, Hyatt Diamond, NA EE
Posts: 15,106
Quote:
Originally Posted by Ti22 View Post
SM number, DOB all in the clear like that? Creepy.....

Although, I quite enjoyed some of the bizarre entries, thanks!
Keep in mind this is https data, so not entirely in the open. Only for those logged into their SM accounts.
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Old Jan 24, 13, 11:09 pm   #90
 
Join Date: Sep 2007
Location: SJC/SFO
Programs: DL DM MM (fmr NW Plat), BA Gold, Aegean Gold, WorldClubs Life, SPG Plat, Hyatt Plat
Posts: 1,350
Also, for what it's worth I'm tagged as

"mosaicCd":"O54"

no idea.
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