Last edit by: Schmoops
Figured a highly collaborative effort like this needs a wikipost. As items and codes are confirmed, let's centralize them in one place rather than thumb through hundreds of discussion posts.
How to pull your information
Log into your SkyMiles account at Delta.com, then visit this link: https://www.delta.com/databroker/bcdata.action
What the items indicate
v01: Closest airport to home address (encoded using key 1)
v02: Country of residence
v03:
v04: Preferred departure airport/city (encoded using key 2)
v05: Language
v06: discSpndngAmt, in thousands
v07: Skymiles status level
v08: State/province (encoded using key 2)
v09: Pay with Miles eligible
v10: sunTrstInd
v11: prefDestCity
v12: MQS
v13: Hotel loyalty programs stored in DL.com profile (encoded using key 2, see post #829)
v14:
v15: Income, in thousands
v16: Current age + 99
v17: 1/2/3 MM Status
v18: Home value, in thousands
v19:
v20: SkyClub member
v21: SkyMiles account number
v22: Experian Mosaic segment (encoded using keys 1 and 3, see http://www.flyertalk.com/forum/delta...l#post20913445) Description here and Segment Details here
v23: Saved search destination airports (encoded using key 1)
v24: SkyClub renewal date (coded using key 3)
v25: Saved payment information (encoded using key 1) AND SPG status (encoded using key 1, see http://www.flyertalk.com/forum/delta...l#post20913463)
v26: Gender/prefix (1=male/Mr, 2=female/Ms/Mrs, 3=Dr/other) (to be confirmed)
v27:
v28: SkyMiles account number with 3 leading zeros (called "CustID" in previous data)
v29: Logged in (SM account)
v30: Customer Value Score (Questionable, and scale is unknown)
v31: RDM balance
v32: Dream trips from DL.com profile (encoded using key 2)
v33: MQM balance
v34: Activities & Interests from DL.com profile
v35:
v36:
v37:
v38:
v39: ?? Duplicate for Language ??
v40: ?? Duplicate for Country of Residence ??
Encoding
Three different coding keys are used for variables 01, 04, 08, 13, 22, 23, 24, 25, and 32. For full mappings, click here: Keys 1, 2, and 3
How to pull your information
Log into your SkyMiles account at Delta.com, then visit this link: https://www.delta.com/databroker/bcdata.action
What the items indicate
v01: Closest airport to home address (encoded using key 1)
v02: Country of residence
v03:
v04: Preferred departure airport/city (encoded using key 2)
v05: Language
v06: discSpndngAmt, in thousands
v07: Skymiles status level
v08: State/province (encoded using key 2)
v09: Pay with Miles eligible
v10: sunTrstInd
v11: prefDestCity
v12: MQS
v13: Hotel loyalty programs stored in DL.com profile (encoded using key 2, see post #829)
v14:
v15: Income, in thousands
v16: Current age + 99
v17: 1/2/3 MM Status
v18: Home value, in thousands
v19:
v20: SkyClub member
v21: SkyMiles account number
v22: Experian Mosaic segment (encoded using keys 1 and 3, see http://www.flyertalk.com/forum/delta...l#post20913445) Description here and Segment Details here
v23: Saved search destination airports (encoded using key 1)
v24: SkyClub renewal date (coded using key 3)
v25: Saved payment information (encoded using key 1) AND SPG status (encoded using key 1, see http://www.flyertalk.com/forum/delta...l#post20913463)
v26: Gender/prefix (1=male/Mr, 2=female/Ms/Mrs, 3=Dr/other) (to be confirmed)
v27:
v28: SkyMiles account number with 3 leading zeros (called "CustID" in previous data)
v29: Logged in (SM account)
v30: Customer Value Score (Questionable, and scale is unknown)
v31: RDM balance
v32: Dream trips from DL.com profile (encoded using key 2)
v33: MQM balance
v34: Activities & Interests from DL.com profile
v35:
v36:
v37:
v38:
v39: ?? Duplicate for Language ??
v40: ?? Duplicate for Country of Residence ??
Encoding
Three different coding keys are used for variables 01, 04, 08, 13, 22, 23, 24, 25, and 32. For full mappings, click here: Keys 1, 2, and 3
Delta and new DL.com Profiles A Lot About You
#842
Join Date: Nov 2012
Location: ATL
Programs: Bonvoy Ambassador, Hyatt Globalist, Hilton Gold, AA EXP, UA Silver, former DL DM
Posts: 2,001
#843
Join Date: Aug 2003
Location: Mesilla, NM
Programs: DL DM 4.7 MM MQM Marriott Ambassador Lifetime Titanium AA CK
Posts: 2,713
#844
Join Date: Nov 2010
Location: BOS
Programs: DL PM, Hertz Gold Plus, SPG Gold
Posts: 1,049
And, supposing v16 is age-related, then it makes sense that one of the remaining "mystery" fields is gender-related... maybe something along the lines of male (Y/N) or gender (1=M/2=F). Also, maybe there are marital status and/or kids/no kids identifiers thrown in for good measure.
Here are my remaining unknown fields, and I am a female married 5 days ago (no biological children, 2 stepchildren):
v03 - Y
v09 - Y
v14 - N
v19 - Y
v20 - N
v26 - 2
v27 - Y
v29 - Y
v32 - [null]
v36 - N
v37 - [null]
Here are my remaining unknown fields, and I am a female married 5 days ago (no biological children, 2 stepchildren):
v03 - Y
v09 - Y
v14 - N
v19 - Y
v20 - N
v26 - 2
v27 - Y
v29 - Y
v32 - [null]
v36 - N
v37 - [null]
#846
Join Date: Dec 2002
Location: Washington, D.C.
Programs: UA Premier 1K: PlAAtinum; DL SM, MM; Marriott Gold; CO Plat Emeritus; NW Plat Emeritus
Posts: 4,776
My income is a fraction of the actual, yet they still think I'm a Thriving Boomer. But I want to be American Royalty...
Maybe we can submit corrections?
Maybe we can submit corrections?
#847
Join Date: Jan 2010
Location: CT
Programs: DL DM 2MM, MR LTT, Hilton D, Hertz PC. National Emerald Exec, UA Silver(thanks to Marriott)
Posts: 2,026
I have completed decoding v22. Here's how it works, using "v22":"VER" as an example.
Step 1: Use Key 1 to convert "V" to "D"
Step 2: Use Key 3 to convert "ER" to "16"
Step 3: Combine the two results above ("D" and "16") to form your Mosaic segment: D16
Step 4: Determine your Mosaic segment name using Experian's explanation document: http://www.experian.com/assets/marke...c-brochure.pdf (pages 6-7). D16 = "Settled in Suburbia".
Step 1: Use Key 1 to convert "V" to "D"
Step 2: Use Key 3 to convert "ER" to "16"
Step 3: Combine the two results above ("D" and "16") to form your Mosaic segment: D16
Step 4: Determine your Mosaic segment name using Experian's explanation document: http://www.experian.com/assets/marke...c-brochure.pdf (pages 6-7). D16 = "Settled in Suburbia".
#852
Join Date: Jan 2010
Location: CT
Programs: DL DM 2MM, MR LTT, Hilton D, Hertz PC. National Emerald Exec, UA Silver(thanks to Marriott)
Posts: 2,026
1 = Buys LUT fares
2 = Uses a Travel Agency
etc.
There is no proof that it is a sliding index nor if a high value is good or bad.
#854
Join Date: May 2009
Location: PHL
Programs: AA EXP, DL DM HH Gold, Marriot Titanium
Posts: 1,298
Someone way back in January posted some information on this, and it does appear that this is how experian handles this.
#855
Join Date: Aug 2003
Location: Mesilla, NM
Programs: DL DM 4.7 MM MQM Marriott Ambassador Lifetime Titanium AA CK
Posts: 2,713
My wife is 158 and I am 153. Added 99 makes us way too old. subtracting 99 give us the correct age. Very odd