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Old Nov 25, 13, 8:02 am   -   Wikipost
FlyerTalk Forums Thread Wiki: Delta and new DL.com Profiles A Lot About You
Please read: this is a community-maintained wiki post containing the most important information from this thread.
 
Last edit by: Schmoops

Figured a highly collaborative effort like this needs a wikipost. As items and codes are confirmed, let's centralize them in one place rather than thumb through hundreds of discussion posts.

How to pull your information
Log into your SkyMiles account at Delta.com, then visit this link: https://www.delta.com/databroker/bcdata.action

What the items indicate
v01: Closest airport to home address (encoded using key 1)
v02: Country of residence
v03:
v04: Preferred departure airport/city (encoded using key 2)
v05: Language
v06: discSpndngAmt, in thousands
v07: Skymiles status level
v08: State/province (encoded using key 2)
v09: Pay with Miles eligible
v10: sunTrstInd
v11: prefDestCity
v12: MQS
v13: Hotel loyalty programs stored in DL.com profile (encoded using key 2, see post #829)
v14:
v15: Income, in thousands
v16: Current age + 99
v17: 1/2/3 MM Status
v18: Home value, in thousands
v19:
v20: SkyClub member
v21: SkyMiles account number
v22: Experian Mosaic segment (encoded using keys 1 and 3, see http://www.flyertalk.com/forum/delta...l#post20913445) Description here and Segment Details here
v23: Saved search destination airports (encoded using key 1)
v24: SkyClub renewal date (coded using key 3)
v25: Saved payment information (encoded using key 1) AND SPG status (encoded using key 1, see http://www.flyertalk.com/forum/delta...l#post20913463)
v26: Gender/prefix (1=male/Mr, 2=female/Ms/Mrs, 3=Dr/other) (to be confirmed)
v27:
v28: SkyMiles account number with 3 leading zeros (called "CustID" in previous data)
v29: Logged in (SM account)
v30: Customer Value Score (Questionable, and scale is unknown)
v31: RDM balance
v32: Dream trips from DL.com profile (encoded using key 2)
v33: MQM balance
v34: Activities & Interests from DL.com profile
v35:
v36:
v37:
v38:
v39: ?? Duplicate for Language ??
v40: ?? Duplicate for Country of Residence ??

Encoding

Three different coding keys are used for variables 01, 04, 08, 13, 22, 23, 24, 25, and 32. For full mappings, click here: Keys 1, 2, and 3


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Old Jan 27, 13, 11:17 am   #496
 
Join Date: Nov 2009
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Quote:
Originally Posted by StayingHomeIsBetter View Post
Is this data still available?

It could be that this non-geek hasn't understood the instructions for how to access it.
Nope.

Quote:
Originally Posted by DLCorpGuy View Post
Like many companies, Delta uses demographic and other data to help provide a personalized experience for our customers, improve how we communicate with them and design offers customized to their interests. While the data displayed was only available to the specific user, we sincerely regret that this code displayed and the confusion it may have caused for our customers. We worked to resolve the issue promptly upon discovering it.
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Old Jan 27, 13, 11:23 am   #497
 
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Originally Posted by mnbp View Post
Nope.
Thanks, I was too lazy to read all 500 posts... while I was trying to catch up on the Sky Miles update thread.

"While the data displayed was only available to the specific user, we sincerely regret that this code displayed ...."

Yeah, I am confident that they sincerely regret this.

They want to amass great amounts of potentially unreliable data about us, but regret our knowing about it.
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Old Jan 27, 13, 1:37 pm   #498
 
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Quote:
Originally Posted by Bicostal View Post
...According to some state laws they have to do it....
Exactly which laws? And what about the contract with DL in which you acknowledged it was okay to share your information with its marketing partners?
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Old Jan 27, 13, 4:45 pm   #499
 
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Quote:
Originally Posted by CJKatl View Post
Exactly which laws? And what about the contract with DL in which you acknowledged it was okay to share your information with its marketing partners?
In the State of california, anyone who retains financial or other information about you (including credit information) is required by law to provide you with the categories of content of the information they retain plus the privacy policy used to protect it. I think the list of info previously posted is likely one that would need to be disclosed on request and I'm surprised it isn't listed on the privacy disclosure.

The applicable California code section: BUSINESS AND PROFESSIONS CODE
SECTION 22575-22579

The code section speaks to the access by the customer to his information but does not require (but allows) its disclosure. There is also the opt-out clause and the third party clause (list of who and what info they provide to others about you). I think DL is on interesting ground here as to what exactly they need to tell me about me - at least based on California law. In consideration of the recent oops moment, I wonder how they are going to respond to my request.
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Old Jan 27, 13, 5:37 pm   #500
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Quote:
Originally Posted by Bicostal View Post
In the State of california, anyone who retains financial or other information about you (including credit information) is required by law to provide you with the categories of content of the information they retain plus the privacy policy used to protect it. I think the list of info previously posted is likely one that would need to be disclosed on request and I'm surprised it isn't listed on the privacy disclosure.

The applicable California code section: BUSINESS AND PROFESSIONS CODE
SECTION 22575-22579

The code section speaks to the access by the customer to his information but does not require (but allows) its disclosure. There is also the opt-out clause and the third party clause (list of who and what info they provide to others about you). I think DL is on interesting ground here as to what exactly they need to tell me about me - at least based on California law. In consideration of the recent oops moment, I wonder how they are going to respond to my request.
Categories of content... not the content itself.
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Old Jan 27, 13, 6:02 pm   #501
 
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*deleted*

Last edited by 18sas; Jan 27, 13 at 6:14 pm.. Reason: late to the party
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Old Jan 27, 13, 9:15 pm   #502
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Quote:
Originally Posted by StayingHomeIsBetter View Post
Thanks, I was too lazy to read all 500 posts... while I was trying to catch up on the Sky Miles update thread.

"While the data displayed was only available to the specific user, we sincerely regret that this code displayed ...."

Yeah, I am confident that they sincerely regret this.

They want to amass great amounts of potentially unreliable data about us, but regret our knowing about it.
This has scared away a PM I know from DL.dumb
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Old Jan 27, 13, 9:38 pm   #503
 
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Quote:
Originally Posted by AA_EXP09 View Post
Quote:
Originally Posted by StayingHomeIsBetter View Post
Thanks, I was too lazy to read all 500 posts... while I was trying to catch up on the Sky Miles update thread.

"While the data displayed was only available to the specific user, we sincerely regret that this code displayed ...."

Yeah, I am confident that they sincerely regret this.

They want to amass great amounts of potentially unreliable data about us, but regret our knowing about it.
This has scared away a PM I know from DL.dumb
If so it should scare that person away from just about every web site.
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Old Jan 27, 13, 9:41 pm   #504
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Originally Posted by HongKonger View Post
If so it should scare that person away from just about every web site.
I doubt my company really wants to profile it's employees when they're habits are already observable at the workplace.
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Old Jan 28, 13, 3:01 pm   #505
 
Join Date: Mar 2011
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Quote:
Originally Posted by baccarat0809 View Post
Any chance those of us who missed the opportunity can see our data? I'd really love to know what you guys think of *me*.
More than "would like." If you are keeping data on me, I would like to know what it is and how you are using it.
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Old Jan 28, 13, 5:04 pm   #506
 
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Quote:
Originally Posted by DeltaFan4Now View Post
Certainly I inderstand the value in that, but why did they need to transfer it from Delta.com to the customer's computer? Couldn't all of that be handled opaquely from the delta.com side? Incompetent programming or something important but less obvious?
Maybe your browser gets the info from Delta, and forwards it to the sites that generate the ads that dl.dumb shows you, so they can select which ad.
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Old Jan 28, 13, 5:55 pm   #507
 
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Late to the party. I would have loved to see how DL profiled me given all my international travel I've done in the last 18 months.
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Old Jan 28, 13, 9:37 pm   #508
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Quote:
Originally Posted by StayingHomeIsBetter View Post
Thanks, I was too lazy to read all 500 posts... while I was trying to catch up on the Sky Miles update thread.
This thread was way better and more exciting.
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Old Jan 29, 13, 8:37 am   #509
 
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Originally Posted by mnredfox View Post
This thread was way better and more exciting.
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Old Jan 29, 13, 8:49 am   #510
 
Join Date: Jan 2013
Programs: DL PM; Hilton Gold; IHG Gold;
Posts: 4
Quote:
Originally Posted by StayingHomeIsBetter View Post
Is this data still available?

It could be that this non-geek hasn't understood the instructions for how to access it.

Quote:
Originally Posted by mnbp View Post
Nope.
Act Fast... I think you can still get to the data!

I used Firefox with the "Firebug" add-in. Once installed, go to the delta website. Click the new "Firebug" button on the top right to launch the add-in, go to the "net" tab, then click the "Persist" button (leave the other button on "All"). Now log in to your account. It will list all of the data exchanges that open up between your browser and the site.

Scan the list. You should see "[+] POST bcdata.action". Drop down this [+] box.

Scan the "Headers" section, and towards the bottom you'll see details of a cookie. Copy/Paste this into a document editor.

It appears to be coded as "%2C" = Question, and "%3D" = responses, with a few minor variations. The variable names themselves appears to be the same, once accounting for these parsing letters.

Interestingly, I made PM in late December 2012. Field "smMthdOfAtnmt" (method of skymiles attainment) shows me as "12GOLD"... SO I suppose this may not have been updated since then... although when I log in the website itself does reflect my PM. Maybe this is the old "cookie" format of what the JSON was transmitting.

Most other fields seem to be dead-on. It shows me as F22, which is fair. My "incomeAmt" is my annual salary (as typically reported to CC apps, etc. within past 12 months). Yet other fields were off. My house value was either an old rental from 2 years ago or my parents house from when I joined (back in '94). It also lists my education as Bachelors but I have a PhD.

Interestingly, I see a "prtnrRev" field. I am guessing this is Partner Revenue. I flew one AeroMexico flight last year, and the amount shown is in the ballpark of what I paid.

It shows my mindsetSeg as DW and my CustValSeg as 2. I have been an infrequent flyer and SM member since 1994, but have come on strong this past year due to a new job. I fly almost exclusively within the US and stick to the middle economy fare classes (rare YBM and rare LUT) most of the time. I also joined SkyClub and hold the Amex Delta Plat.

I agree with prior posters that figuring out the "mindset" coding would be interesting, if nothing more than better understanding how Delta's sees (and segments) it's customer base. If people can keep posting their mindset and value codes, along with a brief description of their travel history and pattern, I bet we could get a bit further on this.

Good luck to all!
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