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-   Delta Air Lines | SkyMiles (https://www.flyertalk.com/forum/delta-air-lines-skymiles-665/)
-   -   Delta and new DL.com Profiles A Lot About You (https://www.flyertalk.com/forum/delta-air-lines-skymiles/1431632-delta-new-dl-com-profiles-lot-about-you.html)

goodandclassy Jan 24, 2013 9:34 pm

probably your income when you first applied for amex - mine is also a third of what it is now :D gotta love student jobs haha

MR_MAMA Jan 24, 2013 9:38 pm

Mindset seg has to do with the revene mgmt

Customer Centric Revenue Management
hotelprofit.blogspot.com/
Delta airlines recently executed a re-positioning of their brand image and now uses mind set based segmentation of customers.The systematic success of ...

flyertalk77 Jan 24, 2013 9:38 pm

"chldAgeRange":"POC0T3,POC4T6", <- Fairly accurate. My second one never flew DL so I don't know where they got this info.
"cobrandCardCd":"AXCV",
"custValSeg":"2", <- I'm currently GM.
"discSpndngAmt":"xxxxx", <- Interesting.
"drvdGndr":"M", <- Gender?
"homeValueAmt":"xxxxxx", <- A bit off but close.
"incomeAmt":"xxx", <- Really?
"mindsetSeg":"SS",
"mosaicCd":"A03",

MR_MAMA Jan 24, 2013 9:40 pm

OP the have your mosaic as F22= fast track couple

TheMadBrewer Jan 24, 2013 9:41 pm

Hmmm.

custValSeg":"0" --> about right for "trash" DM :)

"mindsetSeg":"GT"
"mosaicCd":"E19" --> I see "E" is "Thriving Boomers" and E19 is "Full Pockets -- Empty Nests" --> Bang on, except for the pockets :)

"discSpndngAmt":"xxxxxx" --> Higher than my DL spend, lower than my Amex spend.
homeValueAmt":"xxxxxx" --> very low, unless it is just my half in which case it's only a bit low

A little disturbing that this is being sent in the clear...

MR_MAMA Jan 24, 2013 9:41 pm


Originally Posted by flyertalk77 (Post 20119093)
"chldAgeRange":"POC0T3,POC4T6", <- Fairly accurate. My second one never flew DL so I don't know where they got this info.
"cobrandCardCd":"AXCV",
"custValSeg":"2", <- I'm currently GM.
"discSpndngAmt":"xxxxx", <- Interesting.
"drvdGndr":"M", <- Gender?
"homeValueAmt":"xxxxxx", <- A bit off but close.
"incomeAmt":"xxx", <- Really?
"mindsetSeg":"SS",
"mosaicCd":"A03",

Your mosaic is in the power elite category called kids and Cabernet

MR_MAMA Jan 24, 2013 9:43 pm


Originally Posted by TheMadBrewer (Post 20119116)
Hmmm.

custValSeg":"0" --> about right for "trash" DM :)

"mindsetSeg":"GT"
"mosaicCd":"E19"

"discSpndngAmt":"xxxxxx" --> Higher than my DL spend, lower than my Amex spend.
homeValueAmt":"xxxxxx" --> very low, unless it is just my half in which case it's only a bit low

A little disturbing that this is being sent in the clear...

Mosaic e19 thriving boomers full pockets empty nests

dEagleS Jan 24, 2013 9:44 pm

http://classic.demographicsnow.com/A.../MosaicUSA.htm

MR_MAMA Jan 24, 2013 9:45 pm

The sad thing is Delta really has me all wrong, wrong income, wrong discretionary income, way wrong my mosaic category.

Explains a lot in how they market to me.

CalVol Jan 24, 2013 9:47 pm

My score "1"

The spend they have is a touch over 17250 which is a bit over double what I actually spent.

The income was low by about 20%.

The home value is right on.

It appears that I have a child I'm not aware of...I wonder if I can claim the additional credit?

c_d Jan 24, 2013 9:49 pm

It is true: :(
"incomeAmt":"8"

My mosaic translates to "Young, multi-ethnic singles living in Midwest and Southern city centers". Aha. Hopefully my better half and BER don't mind.

AA_EXP09 Jan 24, 2013 9:53 pm

Home value is above 6m (I am in SYD QF lounge now using a HK based VPN, the physical location is in Wanchai if it helps)
Income is way too high
Cust type is 2
Disc spend is much higher than my DL spend-according to DL 40% of my (actual) income is discretionary (converted HKD to USD using interbank rates)
Male

cmh flyer Jan 24, 2013 9:53 pm


Originally Posted by dEagleS (Post 20119134)

Now THAT is very interesting! I'm a B07, Generational Soup. :p

Thanks for the link.

My home value was quite accurate but the income amount was a strange number. Customer ValSeg was 1.

flyingspacey Jan 24, 2013 9:55 pm

custValSeg:"7" --- Guessing that this is the number of segments flown this year

broadbandcowboy Jan 24, 2013 9:55 pm

Great find.

"custValSeg":"2"

I'm a plat that falls close the MQD threshold but had a few paid F flights in 2012. Maybe that bumps me up to segment 2.

chldAgeRange":"", -- blank but I have 2 kids with skymiles accounts.


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