probably your income when you first applied for amex - mine is also a third of what it is now :D gotta love student jobs haha
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Mindset seg has to do with the revene mgmt
Customer Centric Revenue Management hotelprofit.blogspot.com/ Delta airlines recently executed a re-positioning of their brand image and now uses mind set based segmentation of customers.The systematic success of ... |
"chldAgeRange":"POC0T3,POC4T6", <- Fairly accurate. My second one never flew DL so I don't know where they got this info.
"cobrandCardCd":"AXCV", "custValSeg":"2", <- I'm currently GM. "discSpndngAmt":"xxxxx", <- Interesting. "drvdGndr":"M", <- Gender? "homeValueAmt":"xxxxxx", <- A bit off but close. "incomeAmt":"xxx", <- Really? "mindsetSeg":"SS", "mosaicCd":"A03", |
OP the have your mosaic as F22= fast track couple
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Hmmm.
custValSeg":"0" --> about right for "trash" DM :) "mindsetSeg":"GT" "mosaicCd":"E19" --> I see "E" is "Thriving Boomers" and E19 is "Full Pockets -- Empty Nests" --> Bang on, except for the pockets :) "discSpndngAmt":"xxxxxx" --> Higher than my DL spend, lower than my Amex spend. homeValueAmt":"xxxxxx" --> very low, unless it is just my half in which case it's only a bit low A little disturbing that this is being sent in the clear... |
Originally Posted by flyertalk77
(Post 20119093)
"chldAgeRange":"POC0T3,POC4T6", <- Fairly accurate. My second one never flew DL so I don't know where they got this info.
"cobrandCardCd":"AXCV", "custValSeg":"2", <- I'm currently GM. "discSpndngAmt":"xxxxx", <- Interesting. "drvdGndr":"M", <- Gender? "homeValueAmt":"xxxxxx", <- A bit off but close. "incomeAmt":"xxx", <- Really? "mindsetSeg":"SS", "mosaicCd":"A03", |
Originally Posted by TheMadBrewer
(Post 20119116)
Hmmm.
custValSeg":"0" --> about right for "trash" DM :) "mindsetSeg":"GT" "mosaicCd":"E19" "discSpndngAmt":"xxxxxx" --> Higher than my DL spend, lower than my Amex spend. homeValueAmt":"xxxxxx" --> very low, unless it is just my half in which case it's only a bit low A little disturbing that this is being sent in the clear... |
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The sad thing is Delta really has me all wrong, wrong income, wrong discretionary income, way wrong my mosaic category.
Explains a lot in how they market to me. |
My score "1"
The spend they have is a touch over 17250 which is a bit over double what I actually spent. The income was low by about 20%. The home value is right on. It appears that I have a child I'm not aware of...I wonder if I can claim the additional credit? |
It is true: :(
"incomeAmt":"8" My mosaic translates to "Young, multi-ethnic singles living in Midwest and Southern city centers". Aha. Hopefully my better half and BER don't mind. |
Home value is above 6m (I am in SYD QF lounge now using a HK based VPN, the physical location is in Wanchai if it helps)
Income is way too high Cust type is 2 Disc spend is much higher than my DL spend-according to DL 40% of my (actual) income is discretionary (converted HKD to USD using interbank rates) Male |
Thanks for the link. My home value was quite accurate but the income amount was a strange number. Customer ValSeg was 1. |
custValSeg:"7" --- Guessing that this is the number of segments flown this year
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Great find.
"custValSeg":"2" I'm a plat that falls close the MQD threshold but had a few paid F flights in 2012. Maybe that bumps me up to segment 2. chldAgeRange":"", -- blank but I have 2 kids with skymiles accounts. |
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