Delta Says It Wants a Better Online Purchasing Experience for Customers
#1
Original Poster
Join Date: Dec 2003
Location: Mountain View, CA, USA
Programs: DL GM, SPG
Posts: 242
Delta Says It Wants a Better Online Purchasing Experience for Customers
Excerpt from Crankyflier.com
First up this week is my discussion with Bob Kupbens, the man who runs eCommerce for the airline. Yes, that includes the website, which many of you know and hate. But there’s good news for you. Delta actually does know what’s wrong and it’s going to be fixed. (Don’t worry, they can’t fix everything, so I’m sure there will still be something to complain about.)
But that’s only part of it, and there are still some defects from the merger integration that they’re still working through. Most of those major ones have been completed, and they can start turning their efforts to more work on enhancements.
I brought up the award calendar and he nodded his head. The team is well aware that people are not happy with it, and some improvements are already there. But more is coming, he promises. Then he started talking about things that I find more exciting.
Full story: http://crankyflier.com/2010/09/13/de...mers/#comments
First up this week is my discussion with Bob Kupbens, the man who runs eCommerce for the airline. Yes, that includes the website, which many of you know and hate. But there’s good news for you. Delta actually does know what’s wrong and it’s going to be fixed. (Don’t worry, they can’t fix everything, so I’m sure there will still be something to complain about.)
But that’s only part of it, and there are still some defects from the merger integration that they’re still working through. Most of those major ones have been completed, and they can start turning their efforts to more work on enhancements.
I brought up the award calendar and he nodded his head. The team is well aware that people are not happy with it, and some improvements are already there. But more is coming, he promises. Then he started talking about things that I find more exciting.
Full story: http://crankyflier.com/2010/09/13/de...mers/#comments
#2
FlyerTalk Evangelist
Join Date: Oct 2001
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Programs: DL DM & 2MM, SPG/Bonvoid LT Titanium, Hyatt Globalist, $tarbucks Titanium
Posts: 14,404
As always, good analysis from Cranky.
What I hope is that we can see enough improvements in web experience to see if the problem with awards are IT systems not finding "smart" options or if the SkyPesos program is really limited in availability, or a combo of both.
What I hope is that we can see enough improvements in web experience to see if the problem with awards are IT systems not finding "smart" options or if the SkyPesos program is really limited in availability, or a combo of both.
#3
Join Date: Jan 2007
Posts: 5,679
Former Target guy. Though, Target didn't develop their own purchasing system. They use Amazon's engine. He's obviously an outside hire post-merger. Any one have the scuttlebutt on what happened the the NW and DL folks who were the top dogs for web?
#4
Join Date: Jul 2010
Location: On the road somewhere
Programs: DL, National, Marriott, Hilton
Posts: 4,304
This has happened to me many times when looking at flights...I click on one outbound, and it shows only one return that leaves at 6:45am. Only one there. I don't do early morning flights heading home. Other direction is fine. It's just ridiculous how that one outbound shows only 1 return then others will show anything and everything. I hope DL has a better booking system coming soon...
#5
Join Date: May 2005
Location: FLL
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This has happened to me many times when looking at flights...I click on one outbound, and it shows only one return that leaves at 6:45am. Only one there. I don't do early morning flights heading home. Other direction is fine. It's just ridiculous how that one outbound shows only 1 return then others will show anything and everything. I hope DL has a better booking system coming soon...
I then click-through to delta.com and 95% of the time I get exactly what kayak offered but a delta.com-initiated search could not produce.
#6
Join Date: Jul 2009
Location: Phoenix
Programs: DL Million Miler, Skymiles GM, Marriott Lifetime Platinum Elite
Posts: 677
In the meantime I suggest using kayak.com. There I can filter just Delta, time range out, time range back, connecting airports, yes/no to RJs, layover duration, flexible travel days, number of stops, and more.
I then click-through to delta.com and 95% of the time I get exactly what kayak offered but a delta.com-initiated search could not produce.
I then click-through to delta.com and 95% of the time I get exactly what kayak offered but a delta.com-initiated search could not produce.
But yes, that is exactly what I do on every trip. With so many great examples of how online booking systems are supposed to work, why has DL been so reluctant for so long to address the issue?
#7
Join Date: May 2005
Location: FLL
Programs: DL ♦M MM|HH♦|Marr Slvr|CO UA AA US|Pri Cub Plat|SPG|Avis 1st|Htz 5*
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I don't think DL will buy kayak.com but Microsoft bought farecast.com for their Bing! search engine. I used farecast.com quite a bit a few years back and I was pleased at the accuracy of their predictions on whether to buy now or hold.
#8
Join Date: May 2010
Location: TPA
Programs: All The Programs
Posts: 2,204
Seems like all the major airlines (that I deal with - DL, UA, LH) have 'issues' with their flight searches. I can find something on orbitz (with a single airline's metal) that I can't get on that airline's website.
It is frustrating... Though, I do like the appearance of DL's website / search results. Easy to get information, even if the flights I want aren't listed.
It is frustrating... Though, I do like the appearance of DL's website / search results. Easy to get information, even if the flights I want aren't listed.
#9
Join Date: Apr 2007
Location: USA
Programs: AAdvantage, MileagePlus, SkyMiles
Posts: 4,159
One thing I want changed is the selection of first class fares. When I select "First/Business", particuarly for domestic flights, the results almost always display A fares, which is discounted first class. This fare can be risky, especially in IRROPs, when sometimes people experience being rebooked in coach, without compensation for the difference (as A is actually a coach fare, but an instant upgrade).
DL should offer a choice for Discounted First Class (A) and true First Class (F). Less misleading, and DL can make money off of true F fares from customers. A true win-win.
My two cents.
DL should offer a choice for Discounted First Class (A) and true First Class (F). Less misleading, and DL can make money off of true F fares from customers. A true win-win.
My two cents.
#10
Join Date: Nov 2009
Location: Yellow Springs
Programs: AS 75k
Posts: 1,523
One thing I want changed is the selection of first class fares. When I select "First/Business", particuarly for domestic flights, the results almost always display A fares, which is discounted first class. This fare can be risky, especially in IRROPs, when sometimes people experience being rebooked in coach, without compensation for the difference (as A is actually a coach fare, but an instant upgrade).
DL should offer a choice for Discounted First Class (A) and true First Class (F). Less misleading, and DL can make money off of true F fares from customers. A true win-win.
My two cents.
DL should offer a choice for Discounted First Class (A) and true First Class (F). Less misleading, and DL can make money off of true F fares from customers. A true win-win.
My two cents.
Can't you just select by Fare Class "First/Business F" instead of selecting Cabin "First/Business"? Works for me on the extremely rare occasions when I'm looking for a true "F" fare.
#11
Join Date: Jan 2010
Location: Mid Atlantic
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In the meantime I suggest using kayak.com. There I can filter just Delta, time range out, time range back, connecting airports, yes/no to RJs, layover duration, flexible travel days, number of stops, and more. I wish kayak could filter by fare class (espcially V availability) and AVOD. The former would more likely be accurate than the latter.
I then click-through to delta.com and 95% of the time I get exactly what kayak offered but a delta.com-initiated search could not produce.
I then click-through to delta.com and 95% of the time I get exactly what kayak offered but a delta.com-initiated search could not produce.
#12
Join Date: Jul 2010
Location: On the road somewhere
Programs: DL, National, Marriott, Hilton
Posts: 4,304
In the meantime I suggest using kayak.com. There I can filter just Delta, time range out, time range back, connecting airports, yes/no to RJs, layover duration, flexible travel days, number of stops, and more. I wish kayak could filter by fare class (espcially V availability) and AVOD. The former would more likely be accurate than the latter.
I then click-through to delta.com and 95% of the time I get exactly what kayak offered but a delta.com-initiated search could not produce.
I then click-through to delta.com and 95% of the time I get exactly what kayak offered but a delta.com-initiated search could not produce.
#13
Join Date: Nov 2003
Location: BRI
Programs: UA Premier Gold, DL FO, DL MM, Marriott Gold, Hyatt platinum
Posts: 914
Excerpt from Crankyflier.com
I brought up the award calendar and he nodded his head. The team is well aware that people are not happy with it, and some improvements are already there. But more is coming, he promises. Then he started talking about things that I find more exciting.
Full story: http://crankyflier.com/2010/09/13/de...mers/#comments
I brought up the award calendar and he nodded his head. The team is well aware that people are not happy with it, and some improvements are already there. But more is coming, he promises. Then he started talking about things that I find more exciting.
Full story: http://crankyflier.com/2010/09/13/de...mers/#comments
#14
Join Date: Jan 2007
Posts: 5,679
You would have to know from Flyer Talk that First/Business really isn't First/Business on DL.com. I would say, NO. It's unfair and deceptive. They should fix it. Though, I'm not sure that a technical issue or a management issue.
#15
Join Date: Apr 2007
Location: USA
Programs: AAdvantage, MileagePlus, SkyMiles
Posts: 4,159
That doesn't make sense to me, though. Wouldn't DL be pushing true "F" fares as they're more expensive than "A" fares? More revenue!