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USA EMV cards: Availability, Q&A (Chip & PIN -or- Chip & Signature) [2012-2015]

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Old Sep 20, 2013, 11:40 am
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Last edit by: philemer
Posts from 1/1/16 onward can be found here: http://www.flyertalk.com/forum/credit-card-programs/1739359-2016-onward-usa-emv-cards-availability-q-chip-pin-signature.html

EMV wikipost volunteers: kebosabi

What is EMV?
EMV is a defacto global standard of technology where there is a visible microchip on the front of the card. It looks like this:

Who issues them?
See Google Docs spreadsheet in Post #1

SFOAMS also has created a list of excellent webpage that shows US EMV cards in a more interactive interface

Another site, which lets you narrow the search for an EMV card by various parameters, is http://www.spotterswiki.com/emv/index.php.

Several credit unions issue some form of Chip-and-PIN credit cards or prepaid cards. Prepaid EMV cards however are not recommended due to junk fees. USAA (currently restricted to members of military) used to offer Chip-and-PIN cards, but as late has backtracked to Chip-and-Signature priority.

Hey that's a cool Google Docs list! I know others that aren't on that list. How can I help by adding them to the list?
My bad for not putting this into the wiki sooner. Right now, the Google Docs is locked out of editing and only in "read-only" view because there were instances in the past where people would just delete the rows not thinking that it affects others viewing the list.

If you promise not to delete any rows and input all the pertinent info (annual fee, rewards, FTF, etc.), I can provide you with edit access. Just shoot me a PM to kebosabi with your gmail address and I'll provide you edit access.

Thanks for helping out!


As of October 2014, no USA-based card issuer offers Chip-and-PIN priority cards except for BMO Harris (Diners Club) and UN Federal Credit Union. Other major USA-based banks such as BofA, Chase, Citi, as well as others issue Chip-and-Signature cards which may work at many automated kiosks. However, bear in mind the word may is used above is a context where there is no absolute certainty of success for certain environments such as automated kiosks due to different natures of offline and online transactions. It is highly recommended to read Post #3 which lists real life FTer examples on how Chip-and-Signature worked and did not work at various transaction environments.

Can I upgrade it right now?
If it's listed on that Google Docs spreadsheet or SFOAMS' Silk page, wouldn't hurt to call/twitter them for a free upgrade. If you get the response you don't like, hang up, try again.

What is the difference between Chip-and-Signature and Chip-and-PIN?
You insert the chipped card into the slot. The physical contact terminal will read the EMV chip and the terminal will automatically read the preferred cardholder verification methods (called CVM) for that card.

Chip-and-Signature means that the terminal will printout a receipt for you to sign. This is the most prevalent authentication for most US issued EMV cards. Chip-and-Signature helps in a way that it will get through to face-to-face merchant transactions where you and the merchant do not speak the same language.

Chip-and-PIN means that the terminal will prompt you to input a PIN for authentication. Some credit union issued credit cards will have this CVM as secondary if Chip-and-Signature cannot be done. Chip-and-PIN is the more prevalent method of authentication used outside the US, especially in transaction environments where no human interaction is needed (i.e. automated gas pumps, toll roads, train kiosks, etc.).

The Google Docs spreadsheet will list which CVM are used in the EMV cards listed. Some cards can only do Chip-and-Signature. Other cards can do both Chip-and-Signature and Chip-and-PIN. And others might have a third option called No CVM (no authentication needed) which is reserved for low value transactions.

One chip can hold a lot more data, therefore it is capable of doing multiple verification methods. That's one of the great things about EMV over the mag-stripe which can hold very little data.

I want to know for sure what my EMV chip does. Is there anyway I can test out my own EMV card to see what the CVM list is?
alexmt has written up a nice step-by-step procedure on Post #3615.

If most of the EMV cards in the US is the Chip-and-Signature type, doesn't that mean it's still useless abroad?
Depends if you see it as glass half empty or glass half full. See Post #3 for further details on how Chip-and-Signature has worked both successfully and unsuccessfully depending on the merchant transaction environment and use your best judgment whether which one is right for you.

Are there any places in the US that are accepting transactions via the EMV chip?
tmiw has created a dedicated Google maps webpage to show where EMV has been proven to work here: http://emvacceptedhere.com/ Per his Post #4240, feel free to add any places with active EMV terminals if you come across one.

As of 2014/05, the EMV terminals in most Walmarts and Sam's Clubs are being turned on. Hence, the best place to try them out would be your local Walmart or Sam's Club. For other merchants, it's slowly being phased in.

I hope people will post them in the Post your receipt of your 1st EMV based transaction in the US thread. cvarming has shown us an EMV transaction receipt from Brooklyn, NY in Post #2380. I myself had my first EMV based (Chip-and-Signature) transaction in two stores in the Los Angeles area, as shown in detail in Post #2705 (courtesy of WhatWhatTech for pointing these two stores out)

I don't want a chip in my card. I heard horror stories all over the media saying hackers can steal my credit card info from a mile away.
There are two types of chips. One is contactless and the other is contact. Cards can be either one or the other, or both.

In the Google Docs spreadsheet, the cards that are capable of contactless payments are listed seperately under the "RFID or NFC contactless chip" column. If it says yes, then that means it has the ability to do contactless payments. If it says no, it doesn't have that feature.

The one that the media has overhyped about hackers "stealing your information wirelessly" was the contactless type like this:

You are worried about this happening, right?

You don't have to worry. EMV is a chip standard that can have both contact and contactless interfaces. With the traditional contact interface, this means you actually have to physically insert the chip into a POS terminal for it to be authorized, like this:

With the contact interface, nothing is wireless. No data is sent out in a stand-alone contact type EMV chip. With the EMV contactless interface, data is sent wirelessly.

Furthermore, contactless chip cards are required to show a symbol (looks like Wi-Fi symbol) somewhere on the card that to denote it's capability as a contactless card. For example, here's an example of a Discover Card with contactless capability (in which Discover calls "Discover ZIP") showing the contactless symbol on the back of the card:

Don't believe everything that the media says. Besides, millions of people all over the world from London to Singapore, uses contactless payments daily in extremely crowded subways and mass transit with nary any problems. There are multiple layers of encrypted securities and keys that are needed to break the code.

Frankly, giving your physical card to a waiter/waitress who takes the card out of your view is much more susceptible to fraud than contactless payments.

Why should I care?
If you are an international traveler, you will want this because majority of the world has or in the process of converting to this payment format.


In fact, in 2012, even North Korea moved to the EMV format, leaving the US as one of the countries in the world that hasn't done so.

In addition, VISA, MC, AMEX, and Discover have all agreed to incentivize the USA shifting to EMV payments by 2015 by shifting liability for fraudulent transactions to merchants if they do not have EMV equipment and the cardholder has an EMV card. So if you travel internationally or would like to get one before the others, you might be interested in getting one.


BS! I had no problems using my card in [insert whereever country], [insert whatever point in time]
If you stick to the tourist path where they have lots of visitors from the US, you should have no problems using your mag-stripe only card in hotels and restaurants, at least for now. But as things can change as things go forward.

However, consider that once you start taking the off-beaten path, go to non-touristy places where they are not familiar with mag-stripes, rent a car and use toll roads, fill up gas, or try to buy train tickets you might end up into a trouble of the machine not recognizing your card because it lacks the chip. Furthermore, a lot of toll roads, gas pumps, and automated ticket machines lack any human assistance to help you when you need it the most.

But [insert credit card company] told me all merchants that display their logo must accept them! All I have to do is report them for violating their agreements, right?
There are several factors against this.

1. You can only speak English. The merchant representative, most likely a part-time clerk earning minimum wage, speaks in a different language, let's say French. If you have no French language skills, how are you going to get your point across? Are you going to whip out your cell phone at exorbitant int'l roaming charges and hope the customer service is going to translate it for you on the spot? Or maybe you might actually know French. But how about Swahili, Farsi, Balinese, or the multiple languages in mainland China?

2. Just like US, the rest of the world's businesses uses part-time minimum wage workers as cashiers to cut down on labor costs. Most of their SOP training manuals are written by MBA types to not to do anything they are not familiar with. Do not expect them to understand the intricate details of credit card mumbo jumbo. You don't expect Taco Bell employees to understand the minute details of Discover-JCB-Union Pay agreements, right? Same thing the other way around: be respectful as a guest in their country, prepare in advance in their ways, avoid being an "ugly American" stereotype.

3. You are a guest in their country. You are a minority. If 99.9% of their country's people and other tourists from around the world uses EMV, do you really think they are going to accomodate the 0.1% of American tourists who only have mag-stripes credit cards?

4. Again, you are a guest in their country. How would you, as an American standing in line, react if a Chinese tourist was clogging up the lines at a local Taco Bell because the clerk doesn't understand the Discover-Union Pay agreement and has trouble communicating between Mandarin spoken by the tourist and English spoken by the Taco Bell clerk? Same way the other way around. You do not want to clog up the lines for everyone. The less hassle, the better.

5. VISA and MC make tons of money from merchants in that country. Say SNCF French Rail. It's a billion dollar company in France. Do you think VISA is going to pull the plug of their relationship with SNCF because SNCF refuses to do mag-stripe processing at their unmanned train station kiosk? Of course not. Be realistic.

6. And lastly, if you're up against an unstaffed toll kiosk, gas pump or train ticket machine, are you going to yell curses at the machine?

But I want my credit card to be able to be used in the US too!
No worries. They have not gotten rid of the mag-stripe on the back of the card for backward compatibility reasons, just like we still have embossed numbers on our cards for backwards compatibility to using those old carbon copy imprinters.

[insert own Hyatt card image front and back together with red arrows pointing to all the backward compatibility features]

You use the chip on the front of the card abroad (for now), and the mag-stripe just like any other card for the US. Basically, you're increasing your credit card's acceptance rate by getting a card that both via the chip and the mag-stripe. You're getting a better deal for free.

And when 2015 comes along and US switches to EMV, you'll be way ahead of everyone else too!


So why did the rest of the world and the US moved/moving toward EMV?
Primarily, due to fraud concerns. You see, the mag-stripe has been with us since the 1950s. It may have been the most high tech thing back in the day, but with the technology that is available today, any shmo can pick up a $100 USB magnetic card skimming device off of eBay and get your credit card info.

And unlike skimming off contactless cards which actually need the person to have l33t programming skills, skimming off a magnetic stripe has become so ubiquitous that nary a day goes about skimming fraud going on somewhere in America, from gas pumps, Michael's stores (2011), Target breaches (2013), restaurant waiters/waitresses, to even McDonald's drive thrus.

https://www.google.com/search?q=skimming+fraud

These type of fraud used to be prevalent in Europe. But once they started switching over to EMV starting over 2 decades ago, this type of fraud went elsewhere. It went over to Asia, Canada and Mexico, Latin America, etc. etc. until they too began implementing EMV to combat skimming fraud. The US is practically the only country left that hasn't done so, therefore all the fraud that used to take place elsewhere is now happening here.


But EMV is old and it's not fool proof. Shouldn't we just skip over it and do something new instead?
Yes, EMV is old. It was developed in the 1990s and its smart card payment predecessor was first introduced in France. But as of today, it has become the defacto global standard of payments.

But then, what else is there? There is no other de facto global standard of payments alternative. For example, if we decide to skip over it and do something new, hypothetically like DNA matching technology, it still means US int'l travelers will continue to have problems abroad with useless plastic acceptance because no other country is using this DNA matching technology except the US.

Besides, nothing is fool proof. You can say that the bank vault isn't fool proof because you can crack it open if enough C4 is used. But your average low-life scumbag isn't likely to get military grade C4 easily either. But the bank vault does make it harder to get the bank's money over say a petty cash box. That's the point here. EMV is akin to a security tight bank vault, the old mag-stripe is akin to a petty cash box lying around inside the drawer.


I'm a business owner and I don't think EMV is going to take off. I'm not going to spend extra hundreds of dollars to upgrade my credit card machine. Convince me other wise why I should.
I can understand the added extra cost to your business once this switchover takes place. But before even saying that, look at your existing POS terminal. Does it have a slot somewhere to insert a card?

Most likely, if you had replaced your POS terminal within the past five years, you already have an EMV capable terminal. EMV is basically just not turned on yet from the processor and acquirer side.

If you have an EMV capable terminal, then a best bet would be to contact your acquirer to have the EMV feature turned on. You did your end of the deal already by having an EMV capable terminal, it is now the acquirers' responsibility to turn it on in accordance to the EMV switchover mandate.

And if you don't, you are going to replace your POS terminal anyway from common wear and tear. It isn't a hard switch-over. You can continue to use your POS terminal until it dies out because EMV cardholders will still have the mag-stripe on the back. And by the time your non-EMV capable POS terminal is up for replacement the market will be full with these newer POS terminals that can accept the mag-stripe, EMV, as well as contactless payments.

In addition, you may also want to check with your acquirer or processor about EMV capable terminals. Some of them are willing to replace your terminal for free in preparation for the US EMV switchover. Call and ask for details.


But what's in it for me? I'm the one that has to pay for the upgrade.
All the major card networks have given incentives for merchants for the upcoming EMV switchover.

If 75% or more of your credit card transactions are done on an EMV contact and contactless terminal, they are going to waive your annual PCI-DSS fees, which usually costs you around $5.00-$19.95/month per terminal. The overall long term cost savings of those compliance fees will be larger than the cost of an one time upgrade for the terminal.

The downside is that once EMV switchover happens and if you do not have a POS terminal that is able to accept EMV, the fraud liability shifts over to the merchant.

I own several fast food franchises. If I upgrade my POS terminals at all of my restaurants, it's going to cost me thousands, if not millions. I don't think anyone is going to use a fake credit card to buy $5 burgers. And if they do, wouldn't it be cheaper for me to eat the fraud cost?
Remember also that fraud isn't just committed by dishonest customers using fraudulent cards. Fraud can also happen with dishonest employees skimming off credit card data from the mag-stripe as in the case of a teenage McDonald's drive thru employee skimming off $13,000 of customers' credit cards in Olympia, WA. Consider the public relations fall out that your business may have if this happens (i.e. the big Target breach of 2013, where someone used a mag stripe card to load malware INTO Target's system). Is it worth risking to take such a huge PR disaster?
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USA EMV cards: Availability, Q&A (Chip & PIN -or- Chip & Signature) [2012-2015]

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Old May 27, 2014, 10:42 pm
  #4591  
 
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Originally Posted by D582
Bolding mine. Your argument is true at the moment, however, once EMV hits critical mass in the US this may change
I hope you're right, but one thing that worries me is that here in Murica, majority of the people don't like change. Why the heck do you think we still use the imperial measurement system?

Canada doesn't have what US has: a huge percentage of a vocal populace where they believe in tin foil hat conspiracy theories, scared of anything new, "foreign" ideas, irrational fear of big brother government tracking people and "telling what people should do." And this goes on both sides of the political spectrum!

Go to any US news stories regarding "new cards with chips in them" and you'll bound to find comments all over the place about fear of cards with chips through misinformation.

Last edited by kebosabi; May 27, 2014 at 10:51 pm
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Old May 27, 2014, 10:50 pm
  #4592  
 
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Originally Posted by tmiw
This is assuming that EMV does gain critical mass in the US. I'm still not sure EMV will gain a foothold anywhere but big retailers by October 2015.
I disagree, I imagine by October 2015 most transactions in the US will occur on EMV-enabled terminals.

Whether or not most transactions occur with EMV cards is another matter, but I wouldn't be surprised either way.
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Old May 27, 2014, 10:59 pm
  #4593  
 
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Originally Posted by D582
Canada saw something similar. Prior to EMV, PayPass/PayWave tried to gain a foothold and failed - it was clunky to use and few cards had it. Now that EMV is almost everywhere, contactless has become extremely popular and is used like you said - in low value, fast paced environments - including fast food, coffee shops, grocery stores, parking meters, vending machines etc. This is also helped by the fact that newer terminal/PIN pad model support contactless internally without the need for a separate add-on.
I wonder how contactless payments will fare vs. mobile payments. A number of retailers in the US are developing mobile payment systems that are gaining ground rapidly. I see more and more people doing mobile payments at Starbucks, for instance. Dunkin' Donuts has it too as do some Wendy's locations. The problem with all of these systems of course is that they're operating in isolation. (I can't transfer the balance on my Starbucks card to another fast food chain.) Google Wallet and equivalents were supposed to be the answer to this, but so far they haven't really caught on.
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Old May 27, 2014, 11:11 pm
  #4594  
 
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So, I asked my CU about their EMV plans, and the answer I got was that credit cards where coming, but they had no plans on issuing chip debit cards because:

"We will not be offering EMV debit cards since the technology does not comply with current US debit card regulations"

Que? Is it the liability issue they are talking about, or is the CSR just making things up?
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Old May 27, 2014, 11:24 pm
  #4595  
 
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Originally Posted by tmiw
This is assuming that EMV does gain critical mass in the US.
What is "critical mass" in your view?
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Old May 27, 2014, 11:27 pm
  #4596  
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Originally Posted by OverThereTooMuch
What is "critical mass" in your view?
50% of businesses with fewer than 50 employees having EMV enabled terminals. No idea whether that's realistic.
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Old May 27, 2014, 11:28 pm
  #4597  
 
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Originally Posted by tmiw
50% of businesses with fewer than 50 employees having EMV enabled terminals. No idea whether that's realistic.
Absolutely, if you exclude Square and the like.
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Old May 28, 2014, 1:18 am
  #4598  
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Originally Posted by othermike27
I think that refers to USAA's current Chip+PIN cards that are only offered in one design - black background with USAA and Mastercard logos. The USAA member can pick one of the non-EMV cards with several design choices.

USAA intends to convert all credit and debit cards to EMV Chip+PIN by early 2016, per their FAQ's.
OP said Visa and Amex as well. Isn't USAA only MC right now? Does that mean they're introducing Visa and Amex as well?

Originally Posted by kebosabi
Go to any US news stories regarding "new cards with chips in them" and you'll bound to find comments all over the place about fear of cards with chips through misinformation.
Actually, as EMV has made it into more and more articles in more and more mainstream places, I've seen the comments change. I'm no longer seeing "tracking" or "vulnerability" comments. There are people who are wrong or make stupid comments ("not 100% fool proof") but that's a lot better than flat out wrong.

Originally Posted by Majuki
I wonder how contactless payments will fare vs. mobile payments. A number of retailers in the US are developing mobile payment systems that are gaining ground rapidly. I see more and more people doing mobile payments at Starbucks, for instance. Dunkin' Donuts has it too as do some Wendy's locations. The problem with all of these systems of course is that they're operating in isolation. (I can't transfer the balance on my Starbucks card to another fast food chain.) Google Wallet and equivalents were supposed to be the answer to this, but so far they haven't really caught on.
Google only making Wallet available on Sprint kinda nixed the idea in the bud.

Originally Posted by gylf
So, I asked my CU about their EMV plans, and the answer I got was that credit cards where coming, but they had no plans on issuing chip debit cards because:

"We will not be offering EMV debit cards since the technology does not comply with current US debit card regulations"

Que? Is it the liability issue they are talking about, or is the CSR just making things up?
TD claims to be developing an EMV debit card, so I'm not sure why your CU would say that.
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Old May 28, 2014, 1:21 am
  #4599  
 
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The CSR at your credit union was correct, but outdated, EMV is just now available in a way that complies with Durbin.

Google didn't decide Wallet would be Sprint-only, Sprint was the only carrier that agreed to sign up. Nexus phones also offered it (except the Verizon one).
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Old May 28, 2014, 1:23 am
  #4600  
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Originally Posted by alexmt
The CSR at your credit union was correct, but outdated, EMV is just now available in a way that complies with Durbin.

Google didn't decide Wallet would be Sprint-only, Sprint was the only carrier that agreed to sign up. Nexus phones also offered it (except the Verizon one).
They in effect did. Unlike Apple, Google didn't use their clout to get Google Wallet on all phones. It's still not available on Verizon or outside the USA. For the maker of the dominant smartphone OS around the world, Google should really be trying harder to get that around the USA, if not the globe.
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Old May 28, 2014, 1:38 am
  #4601  
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Originally Posted by kebosabi
Canada doesn't have what US has: a huge percentage of a vocal populace where they believe in tin foil hat conspiracy theories, scared of anything new, "foreign" ideas, irrational fear of big brother government tracking people and "telling what people should do." And this goes on both sides of the political spectrum!
In my experience, Americans don't trust the government, but they have no problem being "spied" on by corporations. Some of them even consider it patriotic in the sense that it supports business and entrepreneurship. As long as it is clear that the EMV mandate is coming from Visa/MC and not the government, I don't think there will be much resistance from the tin foil crowd.
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Old May 28, 2014, 2:38 am
  #4602  
 
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JOSHWEX90...One correction if I read you correctly. At present, I know USAA offers a mastercard and a visa. I'm not sure if they offer an Amex. However, as of today, only the mc is available with an emv chip. The site referred to above seems to imply emv is coming to visa but then again so is Christmas. Early 2015 seems to be their target date but maybe earlier.
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Old May 28, 2014, 2:49 am
  #4603  
 
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Originally Posted by joshwex90
They in effect did. Unlike Apple, Google didn't use their clout to get Google Wallet on all phones. It's still not available on Verizon or outside the USA. For the maker of the dominant smartphone OS around the world, Google should really be trying harder to get that around the USA, if not the globe.
Google Wallet is now available on Verizon, T-Mobile, AT&T, and Sprint and all other US carriers. And it's more complicated than that. According to Google's contracts with carriers, the carriers are the ones who control the hardware and software of the phone. There are a few things that Google requires in its contracts pertaining to things like Google Play and Google Maps, but almost everything else is in the carriers' hands. Google Wallet required access to a special part of the NFC hardware in the phone called the "secure element" (where the card data would be stored). The carriers contracts stipulated that they have control of the phone's hardware including the "secure element", so all the carriers except Sprint blocked Google Wallet from accessing the "secure element". That's why Google Wallet only worked on Sprint.

Then, after two years, Google decided to partly give up NFC as the central tenant of Google Wallet. Google released Google Wallet for phones like the iPhone, which doesn't have NFC, in an effort to partly shift the focus of Google Wallet to more of a online payment system like Paypal.

Meanwhile the other carriers (T-Mobile, AT&T, and Verizon) created their own app called ISIS, that works with all of their phones, but only with Amex, Chase, and Wells Fargo issued cards, unlike Google Wallet which supports all MC, Visa, Amex, and Discover cards (ISIS).

Of course the carriers' control of "secure element" significantly stifled innovation for NFC phones (Android, Windows Phone, and Blackberry included). It not only prevented Google Wallet from spreading around the world, but it also prevented similar applications such as the integration of Transit Cards (Oyster, Tap, Clipper) which could also require the use of the "secure element". So two guys came up with a way to emulate the "secure element" of the phone using software (termed HCE), thereby completely negating the need for the "secure element" and completely unleashing the potential of NFC hardware on phones (Wikipedia). At first HCE was only included in a modified version of Android called CyanogenMod and that required a lot of technical know how that most didn't possess, but when the latest version of Andriod (4.4 "KitKat") came out last October, Google decided to build HCE into Android. So now any app, including Transit Cards, can use NFC as a simulated chip card on any Android 4.4 phone.

And in November, Google updated Google Wallet to take advantage of HCE in Android 4.4 so that any phone or tablet with NFC (T-Mobile, AT&T, and Verizon included) can use Google Wallet regardless of what the carrier wants (Eligable Devices). Google Wallet is now free to expand worldwide and I'm sure Google is working on it now. And Mastercard and Visa also announced that they are working on NFC apps that take advantage of HCE too.

On a similar note, there are now some really strong rumors that Apple is going to FINALLY incorporate NFC into the iPhone this year (Morgan Stanley via Macrumors.com). Hopefully, this is with HCE.

Last edited by WhatWhatTech; May 28, 2014 at 3:28 am
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Old May 28, 2014, 6:12 am
  #4604  
 
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Originally Posted by joshwex90
OP said Visa and Amex as well. Isn't USAA only MC right now? Does that mean they're introducing Visa and Amex as well?
USAA has offered an AMEX for at least 6 years (which is when I got mine). They just started offering a different AMEX product selectively (with 5% cash back on gas and 2% back on groceries).

My dad has had a Visa card from them for even longer.
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Old May 28, 2014, 6:30 am
  #4605  
 
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Originally Posted by WhatWhatTech
Google Wallet is now available on Verizon, T-Mobile, AT&T, and Sprint and all other US carriers.
I'm a tech junkie and couldn't wait to try it. I got it to work at just one place -- one McDonalds. Even at registers with Google Wallet logos on the screen I sit there tapping my phone at the screen looking like an idiot way too often and it just doesn't work. I even have the Wallet app opened, PIN entered, and NFC logo on my task bar. (the former two allegedly you don't need to do)

I don't know why these companies half-... roll out stuff like this where the hardware is in place with logos and marketing bits but they don't bother turning on some back-end support or software.

Sort of the same with all of these non-functioning EMV terminals but at least they will eventually tell you to dip the cards when they are turned on. But the contactless stuff won't have that sort of incentive, and I'm personally done experimenting with it and looking stupid in the process.
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