Direct TV price
Apr 13, 2011, 10:41 am
#1
Suspended
Original Poster
Join Date: Mar 2006
Location: Manhattan
Programs: CO Plat, SPG Gold
Posts: 1,468
Direct TV price
Not sure if this has been highlighted yet. I just received word that the price of direct tv is going up to 7.99 on flights over two hours.
Stay classy, CO.
Stay classy, CO.
Apr 13, 2011, 11:03 am
#2
FlyerTalk Evangelist
Join Date: Aug 2002
Location: Bay Area, CA
Programs: UA Plat 2MM; AS MVP Gold 75K
Posts: 35,068
Sheesh...that's $32 for a transcon RT with a connection in IAH. Over $120 for a family of four!
Apr 13, 2011, 11:23 am
#3
Join Date: Jan 2009
Programs: UA PP (47% MM), HH Gold, National Exec Elite
Posts: 548
If price increase is confirmed, I wonder if they'll adjust the discount for Chase Continental MC holders. Or if they'll even honor a discount at all?
Last edited by SpartanFlyer86; Apr 13, 2011 at 11:23 am Reason: typo
Apr 13, 2011, 12:00 pm
#5
Join Date: Aug 2010
Location: DCA/IAD
Programs: UA*S/Club, Hyatt Plat, Marriott Silver
Posts: 485
The ".99" pricepoint seems a bit odd, considering everything else on the plane is charged to the dollar or ".05".
That having been said, it looks like CO's DirecTV's page changed recently:
Current version:
http://www.continental.com/CMS/en-US...owitWorks.aspx
"The service is complimentary in First Class and is available at each seat in Economy Class for a fee."
Cached version:
http://webcache.googleusercontent.co...www.google.com
"This service is complimentary in First Class and is available at each seat in Economy Class for $6 per flight."
ETA: I suppose they could also be dropping the price on flight shorter than 2 hours, since I'm pretty sure no one buys it on IAH-SAT/AUS e.g.
That having been said, it looks like CO's DirecTV's page changed recently:
Current version:
http://www.continental.com/CMS/en-US...owitWorks.aspx
"The service is complimentary in First Class and is available at each seat in Economy Class for a fee."
Cached version:
http://webcache.googleusercontent.co...www.google.com
"This service is complimentary in First Class and is available at each seat in Economy Class for $6 per flight."
ETA: I suppose they could also be dropping the price on flight shorter than 2 hours, since I'm pretty sure no one buys it on IAH-SAT/AUS e.g.
Apr 13, 2011, 12:05 pm
#6
Join Date: Apr 2006
Location: CO hublette
Programs: UA AU MM,HH Diamond,Hyatt Globalist , Marriott Gold
Posts: 2,281
With all the stuff going on with Chase Debit cards, I wonder if the discount will only be for Chase Credit cards.
Apr 13, 2011, 12:21 pm
#7
FlyerTalk Evangelist
Join Date: Aug 2002
Location: Bay Area, CA
Programs: UA Plat 2MM; AS MVP Gold 75K
Posts: 35,068
With the UA influence here, maybe this is the Y pax price that will be used to subsidized the free DTV for 1Ks. 
Apr 13, 2011, 12:34 pm
#8
Join Date: May 2009
Location: PHL
Posts: 2,842
...just sayin
Apr 13, 2011, 12:36 pm
#9
Join Date: May 2009
Location: PHL
Posts: 2,842
You hit the nail on the head. If you look at it as a one time expense for one person on a oneway nonstop its not bad, if you look at it from a perspective of a family roundtrip with or without a connection it becomes rediculous.
Apr 13, 2011, 12:39 pm
#10
Join Date: Jul 2010
Location: IAH
Programs: UA nada, Hyatt Disc, Hilton Gold
Posts: 846
Of course, the last time I sat up front and had free DirecTV, the goofy message about "time to pay up now" covered 1/3 of the screen the entire flight (IAH-FLL). It was so annoying, I eventually turned the bloody thing off. The entire system is still buggy as all hell, if you ask me.
Apr 13, 2011, 12:59 pm
#11
Join Date: Aug 2007
Location: Tx
Programs: AA, UA, WN
Posts: 812
I wonder if this is something "other airlines will fear". The buy rate will only shrink with this increase. So i am in coach it will cost me around $18 for a one way flght with meal and DTV(not including the drinks you get in FC). Those TODs upgrades look even more enticing.
Apr 13, 2011, 1:28 pm
#12
Join Date: Apr 2010
Location: IAH
Programs: UA/CO-GS/PPlat,AA-Gold,SPG-Plat,Hilton-Diamond,Marriott-Plat,Hertz-Pres_Circe
Posts: 824
I wonder if this is something "other airlines will fear". The buy rate will only shrink with this increase. So i am in coach it will cost me around $18 for a one way flght with meal and DTV(not including the drinks you get in FC). Those TODs upgrades look even more enticing.
Dont they pay $2 to Direct TV for each order? So currently profit is $2 (Chase) to $4 (actually less because they pay for CC processing). With the increase that goes to $4-$6 (a 50%-100% increase). If sales only go down by say 25% they are in MUCH better shape (Direct TV of course makes less money).
Apr 13, 2011, 2:38 pm
#13
Join Date: Mar 2003
Location: Los Angeles, CA
Programs: UA 1K 1MMer & LT UC (when flying UA); Hyatt Credit Cardist; HHonors Diamond; Marriott Gold via UA 1K
Posts: 6,956
I wonder if the price hike has anything to do with CO's announced wifi on DTV-equipped aircraft?
Apr 13, 2011, 2:48 pm
#14
Join Date: Feb 1999
Location: San Jose, California, USA
Programs: AS 100K, UA MM, AA MM, IC Plat Amb, Marriott Gold, Hilton Gold, Hyatt Explorist
Posts: 3,146
I always find it strange when companies raise the prices for a service that I already think is too overpriced for me to pay for.
I wouldn't pay $6 per flight segment, so perhaps I'll pay $8? Or is the service so popular with flyers that CO feels it's underpriced? Not sure what's going on here.
I wouldn't pay $6 per flight segment, so perhaps I'll pay $8? Or is the service so popular with flyers that CO feels it's underpriced? Not sure what's going on here.
Apr 13, 2011, 2:51 pm
#15
Join Date: Mar 2007
Programs: UA 1K, Marriott Gold, SPG Gold
Posts: 1,498
I always find it strange when companies raise the prices for a service that I already think is too overpriced for me to pay for.
I wouldn't pay $6 per flight segment, so perhaps I'll pay $8? Or is the service so popular with flyers that CO feels it's underpriced? Not sure what's going on here.
I wouldn't pay $6 per flight segment, so perhaps I'll pay $8? Or is the service so popular with flyers that CO feels it's underpriced? Not sure what's going on here.