Cathay Pacific posts worst results since 2008
#1
Original Poster
Join Date: Jun 2001
Location: Bangkok/Singapore
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Cathay Pacific posts worst results since 2008
More cuts coming up?
In response to weak revenues, we have undertaken a critical review of our business. In the short term, we are implementing measures designed to improve revenues and reduce costs,” said John Slosar, (the chairman of Cathay, ) “ The longer term strategy which is being developed in response to the review is designed to improve performance over a three year period.”
#6
Ambassador, Hong Kong and Macau
Join Date: May 2009
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I wonder is cuts on frequency and destinations the more obvious answer. Park some planes until holiday season or something?
PRC transit traffic surge demand and economic fluctuations is hard to manage.
PRC transit traffic surge demand and economic fluctuations is hard to manage.
#8
Join Date: Jan 2006
Programs: AAdvantage Asia Miles Air China
Posts: 866
I wonder what the impact of the Marco Polo Club changes have been? While probably too early as not a full year since the changes, the loss of solid (though not high value for those who do not value the Y+/Y Diamonds) and reliable member must now be feeding through.
Whereas each year I used to fly 20-25 times with CX I have not set foot on a CX place since last August, and cannot see my next flight on CX unless I do a redemption booking.
Definitely would hope the Treasury Department has been smartened up though.
Nicc
Whereas each year I used to fly 20-25 times with CX I have not set foot on a CX place since last August, and cannot see my next flight on CX unless I do a redemption booking.
Definitely would hope the Treasury Department has been smartened up though.
Nicc
#9
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#10
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#13
Join Date: Jun 2006
Location: NYC/SIN
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Or..get back to the basics..1) improve the product, 2) incentivise the customers- especially the best ones- to bring business back, and 3) have a leadership that inspires the team. Small bits on all, though admittedly hard-work...harder work than a) changing the menu design and claiming F&B improvements, b) paying a cheap consultant for a bad copy paste job, c) an all hype, no concrete takeaway strategy session
Basically the opposite of what's been going on- cutbacks when competition is improving, kicking the loyal base in the backside, and a leader who inspires antagonism from pretty much all stakeholders, continuing at the helm..
Basically the opposite of what's been going on- cutbacks when competition is improving, kicking the loyal base in the backside, and a leader who inspires antagonism from pretty much all stakeholders, continuing at the helm..
#14
Ambassador, Hong Kong and Macau
Join Date: May 2009
Location: HKG
Programs: Non-top tier Asia Miles member
Posts: 19,671
Or..get back to the basics..1) improve the product, 2) incentivise the customers- especially the best ones- to bring business back, and 3) have a leadership that inspires the team. Small bits on all, though admittedly hard-work...harder work than a) changing the menu design and claiming F&B improvements, b) paying a cheap consultant for a bad copy paste job, c) an all hype, no concrete takeaway strategy session
Basically the opposite of what's been going on- cutbacks when competition is improving, kicking the loyal base in the backside, and a leader who inspires antagonism from pretty much all stakeholders, continuing at the helm..
Basically the opposite of what's been going on- cutbacks when competition is improving, kicking the loyal base in the backside, and a leader who inspires antagonism from pretty much all stakeholders, continuing at the helm..
But CX certainly doesn't have to do that. They can cut costs until only the captive HKG O&D passengers' faces turn blue. Ground old and larger aircraft and maximise thin frequency. Optimise fares based on HKG slot hold til our balls are the same colour as our faces. And certainly relegate the "loyal" but captive non-premium frequent travelers back to where CX thinks they belong.
(Anything else they can copy over from BA/IB?)
#15
Join Date: Nov 2006
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