Tesco and BA [2009 archive]
Jan 16, 2009, 8:10 am
#76
FlyerTalk Evangelist
Join Date: Aug 2000
Location: London and Zurich
Programs: AA, BA, Mucci: Sir Roger des Directions Routičres, PCR
Posts: 13,609
OT: Waitrose to launch loyalty scheme
Well, more of an affinity scheme, really.
Given that Mrs Roger prefers Waitrose and the current dearth of Tesco points offers makes it difficult to justify the Tesco trip, this just may be what she and I need.
From Marketing Week http://www.marketingweek.co.uk/cgi-b...s&m=pg_hdr_art
Waitrose customer club aims for brand ‘affinity’
Waitrose is launching its first loyalty-style customer club later this month as part of a major push to retain key customers and build its profile with food lovers. The launch of the Waitrose Food Club is being driven by the chain's managing director, Mark Price.
The retailer is reluctant to reveal details of the club or what rewards will be offered to customers but Price says it has been designed to “ensure key customers have a greater affinity with Waitrose.” ...
It is the first time the supermarket has moved into the loyalty club area and it comes as the chain seeks to build its presence in the face of competition from rival chains. Sainsbury’s and Tesco have had reward points schemes for several years.
Price says he prefers not to refer to the new club as a “loyalty” scheme, preferring to call it a brand “affinity” driver ...
Given that Mrs Roger prefers Waitrose and the current dearth of Tesco points offers makes it difficult to justify the Tesco trip, this just may be what she and I need.
From Marketing Week http://www.marketingweek.co.uk/cgi-b...s&m=pg_hdr_art
Waitrose customer club aims for brand ‘affinity’
Waitrose is launching its first loyalty-style customer club later this month as part of a major push to retain key customers and build its profile with food lovers. The launch of the Waitrose Food Club is being driven by the chain's managing director, Mark Price.
The retailer is reluctant to reveal details of the club or what rewards will be offered to customers but Price says it has been designed to “ensure key customers have a greater affinity with Waitrose.” ...
It is the first time the supermarket has moved into the loyalty club area and it comes as the chain seeks to build its presence in the face of competition from rival chains. Sainsbury’s and Tesco have had reward points schemes for several years.
Price says he prefers not to refer to the new club as a “loyalty” scheme, preferring to call it a brand “affinity” driver ...
Jan 16, 2009, 8:14 am
#77
Join Date: May 2008
Programs: BA GGL, VS Gold, BD Gold, Flying Blue Platinum, IC RA, Hilton Diamond, Eurostar Carte Blanche
Posts: 2,629
Well, more of an affinity scheme, really.
Given that Mrs Roger prefers Waitrose and the current dearth of Tesco points offers makes it difficult to justify the Tesco trip, this just may be what she and I need.
From Marketing Week http://www.marketingweek.co.uk/cgi-b...s&m=pg_hdr_art
Given that Mrs Roger prefers Waitrose and the current dearth of Tesco points offers makes it difficult to justify the Tesco trip, this just may be what she and I need.
From Marketing Week http://www.marketingweek.co.uk/cgi-b...s&m=pg_hdr_art
Jan 16, 2009, 8:31 am
#78
Join Date: Oct 2007
Programs: Tesco Blue, Library Card
Posts: 348
We've just switched to Waitrose since the Tesco points dried up. We're impressed by the quaility and level of service so far and so BA miles would be great! ^
Jan 16, 2009, 9:06 am
#79
FlyerTalk Evangelist
Join Date: Aug 2000
Location: London and Zurich
Programs: AA, BA, Mucci: Sir Roger des Directions Routičres, PCR
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I can't help feeling that it will be more of a feel-good club - targeted promotions? - than the vulgarity of points. Don't want us middle class types on points trawls, eh?
I would love to be 100% wrong.
Jan 16, 2009, 9:30 am
#80
Join Date: Jul 2004
Posts: 1,525
"The step comes after news that the retailer is bidding to woo new young male customers via a tailored online version of its customer magazine Seasons"
Have they been to Waitrose in Brighton???
Have they been to Waitrose in Brighton???
Jan 16, 2009, 9:46 am
#81
Join Date: Jan 2003
Posts: 4,929
Or indeed Clapham Junction Fair to say Waitrose does seem to attract a more attractive shopper than your average supermarket.....
Good news on the affinitity scheme - having switched all our food shop away from M&S, some return would be nice!
Fair to say Waitrose does seem to attract a more attractive shopper than your average supermarket.....Good news on the affinitity scheme - having switched all our food shop away from M&S, some return would be nice!
Jan 16, 2009, 6:31 pm
#82
Join Date: Dec 2006
Location: Lewes
Programs: HiltonH. Gold Starwood Gold BA BLUES! Mucci.
Posts: 4,833
Well, my household received three healthy living envelopes with coupons for pence off, no points at all, and not worth the extra drive to Tesco.... i.e 15p off if you spend blah on bling.. So, Mr Tesco, they all got chucked in the multi-fuel burner and re-cycling...
Good news about Waitrose, (mine used to be Safeways) which is my closest store and finding that I use it more and more for fresh food... lets hope that the loyalty scheme is "rewarding"... I am sure there will be some interesting early offers..... Don't Waitrose / John Lewes have a travel partner? Green bee?
Good news about Waitrose, (mine used to be Safeways) which is my closest store and finding that I use it more and more for fresh food... lets hope that the loyalty scheme is "rewarding"... I am sure there will be some interesting early offers..... Don't Waitrose / John Lewes have a travel partner? Green bee?
Jan 16, 2009, 7:54 pm
#83
Join Date: Oct 2004
Location: Glasgow, UK
Programs: BAEC Gold, Priority Club RA, Lots of other cards
Posts: 3,099
Well I had the Healthy Living letter as well. Not good at all. I have earned more BA Air Miles in the past week from Staples (BA eStore, nice Ł500 stationary order 2000 BA Air Miles), wife buying books off of eBay instead of Amazon, daughter ordering games from Game (great advantage is if you have a Game card you get Game points as well as BA Air Miles).
Oh and 500 miles from eRewards for the surveys I have been doing. Plus with the flights I completed in December it has certainly helped keep my balance up.
So far only 6k of Tesco points in the accounts arghhhhhh, but I am still shopping as its the biggest store near me and I dont like Asda....
Regards
J
Oh and 500 miles from eRewards for the surveys I have been doing. Plus with the flights I completed in December it has certainly helped keep my balance up.
So far only 6k of Tesco points in the accounts arghhhhhh, but I am still shopping as its the biggest store near me and I dont like Asda....
Regards
J
Jan 17, 2009, 7:38 am
#84
Join Date: Sep 2004
Location: Europe
Programs: Various
Posts: 3,087
I got emailed a survey from Tesco about how I wanted them to respond better in the current economic climate, and one option was more points offers. Sadly the survey wouldn't complete as I assume the server crashed midway or something. I tried again later and got told to sod off as they'd had enough responses from people like me. Shambolic.
When Ocado first appeared they didn't deliver to my area, but from their postcode checker I see that has now changed, so I'll try them out. The Waitrose shop itself is closer than our nearest Tesco, also....
When Ocado first appeared they didn't deliver to my area, but from their postcode checker I see that has now changed, so I'll try them out. The Waitrose shop itself is closer than our nearest Tesco, also....
Jan 17, 2009, 8:22 am
#85
Join Date: Sep 2006
Location: London
Programs: BA Gold (GGL), SPG Gold
Posts: 438
I want to buy a couple of cases of the Montes Alpha Syrah (2006) that I had in the F lounge at T5 the other day. Are there any voucher codes for the wine club that anyone has at the moment other than the tesco credit card one?
Jan 21, 2009, 4:00 am
#86
FlyerTalk Evangelist
Join Date: Aug 2000
Location: London and Zurich
Programs: AA, BA, Mucci: Sir Roger des Directions Routičres, PCR
Posts: 13,609
OT: Nectar points have some value shock - Jersey Boys
The general opinion is that Nectar points have little value other than shopping discounts and gym visits. They do have short term deals from time to time, including theatre tickets.
A current offer is for Jersey Boys evening performances Monday to Thursday to 30 April 2009. They cost 4,375 Nectar points each with no booking fee or charge for postage. I've just booked for what will be our annual
visit (Broadway, London and now London again).
The Grand Circle tickets show face value of £42.50 each. Curiously, the invoice shows a price of £17.50 each with no mention of points. £17.50/£42.50 for 4,375 points offers another value calculation.
Only Grand Circle tickets are available.
http://www.nectar.com/rewards/genera...ROM=ROM0008789
A current offer is for Jersey Boys evening performances Monday to Thursday to 30 April 2009. They cost 4,375 Nectar points each with no booking fee or charge for postage. I've just booked for what will be our annual
visit (Broadway, London and now London again). The Grand Circle tickets show face value of £42.50 each. Curiously, the invoice shows a price of £17.50 each with no mention of points. £17.50/£42.50 for 4,375 points offers another value calculation.
Only Grand Circle tickets are available.
http://www.nectar.com/rewards/genera...ROM=ROM0008789
Jan 21, 2009, 6:29 am
#87
Join Date: May 2008
Programs: BA Silver, HHonors Gold, Club Accorhotels Silver
Posts: 360
Waitrose are going to be taking over my local Somerfield, in a move which has resulted in much rejoicing and dancing in the streets. So I've got my fingers crossed for a link up with BA!
Jan 22, 2009, 12:53 pm
#88
Join Date: Oct 2002
Location: Here there everywhere
Programs: Bonvoy Lifetime Titanium, Hilton Diamond, IHG Plat, BA Silver, Aegean Gold, Aeroplan 25k, AA EXP
Posts: 2,823
Just filled out a survey for nectar about possible changes to their programme.
One of the main points in there was specifically the ability to convert/transfer nectar points to "BA miles".
Could it be that something is in the air and about to be announced between nectar and BA?
One of the main points in there was specifically the ability to convert/transfer nectar points to "BA miles".
Could it be that something is in the air and about to be announced between nectar and BA?
Jan 22, 2009, 1:41 pm
#89
Join Date: Sep 2007
Location: GLA... where else?!
Programs: BA VS
Posts: 474
Do you live in Glasgow by any chance? Can't wait for the Byres Road Waitrose and a tie-up with BA would be fantastic!
Jan 22, 2009, 2:51 pm
#90
Join Date: Sep 2004
Location: GLA
Programs: Chevalier de la Gallentrie - Knight of the Platinum Hair Brush, BA Gold, Hilton Gold
Posts: 1,389
.Another thing - did i miss something about the Waitrose thing? Was there an actual mention of a BA tie up, or is it merely people speculating that it would be a nice addition if they tied up their scheme to BA?
Efin