Better Empty Seats Than Award Seats?

Old Jun 28, 2017, 6:47 pm
  #1  
Original Poster
 
Join Date: Feb 2005
Location: Marin County, California
Programs: Amex Centurion
Posts: 412
Better Empty Seats Than Award Seats?

Just flew LHR to SFO in Business on BA Flight 285.
I was able to get 2 Business seats for the flight with Avios several months ago. Even though I was ticketed for Business, I checked the same date to see if First would open up and it didn't. But I did notice something else. In the dozen or so times I checked the flight, no Business seat availability ever came up either. I checked right up to the day of the the flight.
Here's the thing, there were 4 vacant seats on the Upper Deck and at least 6 vacant seats on the Lower Deck (747).
Maybe I don't get it, but wouldn't whatever computer modeling BA uses release at least a few of those seats for awards? Isn't it better to get something to fill a seat than no revenue at all? Not to mention the goodwill it brings to the Executive Club Program to have more availability?
TravelStar is offline  
Old Jun 28, 2017, 7:06 pm
  #2  
 
Join Date: Aug 2015
Posts: 70
Originally Posted by TravelStar
Just flew LHR to SFO in Business on BA Flight 285.
I was able to get 2 Business seats for the flight with Avios several months ago. Even though I was ticketed for Business, I checked the same date to see if First would open up and it didn't. But I did notice something else. In the dozen or so times I checked the flight, no Business seat availability ever came up either. I checked right up to the day of the the flight.
Here's the thing, there were 4 vacant seats on the Upper Deck and at least 6 vacant seats on the Lower Deck (747).
Maybe I don't get it, but wouldn't whatever computer modeling BA uses release at least a few of those seats for awards? Isn't it better to get something to fill a seat than no revenue at all? Not to mention the goodwill it brings to the Executive Club Program to have more availability?
If BA opened up award seats close to departure whenever there were spare seats available, do you think fewer people would book J when they could book W and UUA?
ABax is offline  
Old Jun 28, 2017, 7:07 pm
  #3  
FlyerTalk Evangelist
 
Join Date: Nov 2011
Location: Brighton. UK
Programs: BA Gold / VS /IHG Diamond & Ambassador
Posts: 14,168
BA does not full up its premium cabins just because there is space.

BA released 2 CW awards on every flight and sometimes it releases more and sometimes not.
UKtravelbear is online now  
Old Jun 28, 2017, 7:57 pm
  #4  
FlyerTalk Evangelist
 
Join Date: Oct 1999
Location: Juneau, Alaska.
Programs: AS 75K;BA Silver;AA G;HH Dia;HY Glob
Posts: 15,793
For example see:
http://www.flyertalk.com/forum/briti...ard-space.html
http://www.flyertalk.com/forum/briti...ase-award.html
http://www.flyertalk.com/forum/briti...pty-seats.html
jerry a. laska is offline  
Old Jun 28, 2017, 8:02 pm
  #5  
 
Join Date: May 2005
Location: Kyiv, Ukraine
Programs: Mucci, BA Gold, TK Elite, HHonors Lifetime Diamond
Posts: 7,683
Originally Posted by ABax
If BA opened up award seats close to departure whenever there were spare seats available, do you think fewer people would book J when they could book W and UUA?
I agree with the OP. You never really know whether or not there will be seats available close to departure so you may be stuck in WTP or whatever cabin you booked. An empty seat may mean that someone no showed, but if BA knows that a flight is lightly booked in advance I see no reason why Avios upgrades/reward seats cannot be offered.
Andriyko is offline  
Old Jun 29, 2017, 12:31 am
  #6  
 
Join Date: Apr 2005
Location: London
Programs: BA Lifetime Gold & GGL & CCR, HH Diam, Bonvoy Titanium, IHG Spire, Tastecard
Posts: 7,549
Plenty of discussion on this as per the threads Jerry posted.

Out of those seen ten empty seats, x could have been no shows or misconnects and y last minute changes in flexible tickets. And BA holding z back to accommodate both of those categories and last minute pax paying mega buck.

Plus the other reasons already outlined.
chris1979 is offline  
Old Jun 29, 2017, 3:20 am
  #7  
FlyerTalk Evangelist
 
Join Date: May 2007
Programs: BA Gold
Posts: 12,046
Originally Posted by TravelStar
Maybe I don't get it, but wouldn't whatever computer modeling BA uses release at least a few of those seats for awards?
In addition to commercial arguments posted in threads passim there is also an under-discussed case for not actively selling the seats (although not explicitly holding them back) to make them available for staff, especially duty travel.
Sixth Freedom is offline  
Old Jun 29, 2017, 3:25 am
  #8  
FlyerTalk Evangelist
 
Join Date: May 2014
Location: UK
Programs: BA Gold
Posts: 12,235
If I knew it was a dead cert BA will open up J close to departure on most flights, I would never bother with the exEU faff and just book WT+ direct and upgrade nearer the time.

I would be the worst BA customer ! I probably still am one of their cheapest
mikeyfly is offline  
Old Jun 29, 2017, 3:27 am
  #9  
formerly rxfleming
 
Join Date: Jan 2009
Location: AUH, DXB (and GLA)
Programs: BA GGL, HHonors Diamond, Marriott Plat Elite
Posts: 2,450
Data Point:

I (reluctantly) flew LHR-AUH last week in J on the 787-9. When doors closed I was 1 of only 6 J passengers. And there was only 1 F passenger.

F/J availability was 0 on this flight for award seats the days and weeks prior to the flight.
travelwithross is offline  
Old Jun 29, 2017, 3:39 am
  #10  
 
Join Date: Feb 2001
Location: somewhere north of stateside...
Posts: 4,143
I've often thought that BA should have a sub-inventory that releases Avios upgrades only to passengers already on the flight (and perhaps not visible to passengers who are not yet booked, or proactively offered with Avios payments via MMB only, with no other visibility?)

I'm just thinking that there are certain holiday periods where BA oversell Y, and know well in advance they will have to roll the cabins forward. In those cases, I understand BA wouldn't want to book additional people on the flight, but wouldn't they be better off offering Avios upgrades than simply giving them away for free?
makin'miles is offline  
Old Jun 29, 2017, 3:42 am
  #11  
FlyerTalk Evangelist
 
Join Date: May 2007
Programs: BA Gold
Posts: 12,046
Originally Posted by makin'miles
wouldn't they be better off offering Avios upgrades than simply giving them away for free?
No - in the world of pricing and revenue management for the 2020s, uncertainty and volatility for the passenger are some of the most valuable commodities.
Sixth Freedom is offline  
Old Jun 29, 2017, 3:49 am
  #12  
 
Join Date: Mar 2014
Location: London, UK
Programs: BAEC
Posts: 2,253
Originally Posted by makin'miles
I've often thought that BA should have a sub-inventory that releases Avios upgrades only to passengers already on the flight (and perhaps not visible to passengers who are not yet booked, or proactively offered with Avios payments via MMB only, with no other visibility?)

I'm just thinking that there are certain holiday periods where BA oversell Y, and know well in advance they will have to roll the cabins forward. In those cases, I understand BA wouldn't want to book additional people on the flight, but wouldn't they be better off offering Avios upgrades than simply giving them away for free?
Yes I've thought the same. An avios bidding system via MMB which clears at T-24 or whenever would seem a logical option.
TabTraveller is offline  
Old Jun 29, 2017, 5:52 am
  #13  
FlyerTalk Evangelist
 
Join Date: Nov 2011
Location: Brighton. UK
Programs: BA Gold / VS /IHG Diamond & Ambassador
Posts: 14,168
Originally Posted by makin'miles
I've often thought that BA should have a sub-inventory that releases Avios upgrades only to passengers already on the flight (and perhaps not visible to passengers who are not yet booked, or proactively offered with Avios payments via MMB only, with no other visibility?)

I'm just thinking that there are certain holiday periods where BA oversell Y, and know well in advance they will have to roll the cabins forward. In those cases, I understand BA wouldn't want to book additional people on the flight, but wouldn't they be better off offering Avios upgrades than simply giving them away for free?
They may already do that. People have reported that they havn't had an MMB offer but someone else on the flight has. Same with POUGs they appear to be selective offers. And AUPs are also available to some but not others.


Sometimes they do do op-ups but to people BA think might like a taste of a better cabin to encourage them to pay cash for it in the future.
UKtravelbear is online now  
Old Jun 29, 2017, 5:54 am
  #14  
 
Join Date: Jun 2009
Location: UK
Programs: Lemonia. Best Greek ever.
Posts: 2,266
This seems to come around monthly.

I approve of BA leaving J seats empty on some flights if there is no Rev pax paying for the seat.

It adds to exclusivity.

All my memories of USA flights within the USA are that there was an indecent scrum for the upgrade to fill the seat in "1st." Not exclusive at all.
Ancient Observer is offline  
Old Jun 29, 2017, 6:02 am
  #15  
 
Join Date: Aug 2004
Programs: Meh
Posts: 2,593
Originally Posted by Ancient Observer
This seems to come around monthly.

I approve of BA leaving J seats empty on some flights if there is no Rev pax paying for the seat.

It adds to exclusivity.

All my memories of USA flights within the USA are that there was an indecent scrum for the upgrade to fill the seat in "1st." Not exclusive at all.
I disagree even though I do appreciate an empty seat beside me. I do not see anything exclusive about air travel any more, and I would happily welcome all and sundry to make up a full J or F cabin. It would also save me significant sums if I had the opportunity to upgrade.
stevie is offline  

Thread Tools
Search this Thread

Contact Us - Manage Preferences - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service -

This site is owned, operated, and maintained by MH Sub I, LLC dba Internet Brands. Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Designated trademarks are the property of their respective owners.