Endless hyperbole at BA.com
Oct 25, 2014, 5:18 am
#17
Join Date: Oct 2009
Location: Sunshine State
Programs: BA Silver; VS Gold; HHonors Diamond; Amex Centurion; IHG Platinum; Club Accor Platinum; TfL Oyster.
Posts: 674
For hyperbole, their adverts must be award winners.
Unless, of course, it's a $2,000 bottle. Even then, I'd question the word "each".
Unless, of course, it's a $2,000 bottle. Even then, I'd question the word "each".
Oct 25, 2014, 10:10 am
#18
Join Date: Jul 2012
Location: U.K.
Programs: BA Gold
Posts: 349
I really wish BA would employ different web copywriters. From Mr Hillier's latest email today....(to bring to my attention the current sale and highlighting the opportunity to "enjoy affordable luxury...")
"With the finest food and drink in the air, state-of-the-art entertainment and world-class service onboard, everything we do is designed to enhance your sense of wellbeing while flying. After all, why just fly, when you can fly well?"
Honestly?
And how is "world-class service" or "finest food and drink in the air" even substantiated?
It feels like they live in a different world over at Waterside....and I think its a large part of the reason why many people come to FT and say they feel underwhelmed or disappointed by their flights.
I doubt BA care - maybe others don't either - but I just had to vent at yet another work of fiction...
"With the finest food and drink in the air, state-of-the-art entertainment and world-class service onboard, everything we do is designed to enhance your sense of wellbeing while flying. After all, why just fly, when you can fly well?"
Honestly?
And how is "world-class service" or "finest food and drink in the air" even substantiated?
It feels like they live in a different world over at Waterside....and I think its a large part of the reason why many people come to FT and say they feel underwhelmed or disappointed by their flights.
I doubt BA care - maybe others don't either - but I just had to vent at yet another work of fiction...
Oct 25, 2014, 10:27 am
#19
Join Date: Oct 2011
Location: City of Kingston Upon Hull
Programs: BAEC Gold
Posts: 4,940
(Trust me it's not free fitting it's factored for in the price
)