BA lifetime loyalty programme soon to be introduced
#61
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Indeed Starwood hotels started a lifetime status scheme less than 12 months ago. Prior to the launch of the new SPG scheme no lifetime stays/nights were shown. Now they show back to my join date in 2002.
#62
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Location: London, UK and Southern France
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But it creates an incentive to keep flying BA to reach the Gold for Life threshold. With career progression/change of jobs/etc..., 10 years of continuous flying is a substantial amount in most people's life. It is not stupid for an airline to give an incentive to: a) fly with that airline in the years when they fly intensely and b) keep flying with the airline in the years when they will no longer fly enough to be elite.
#63
Join Date: Jun 2010
Posts: 2,641
So when is this planned to be announced?
And are we to expect to see lifetime avios/TPs popping up on our personal homepage anytime soon?
I would have expected that such an innovation would have been done as part of the exec club downtime/re-platform which happened late last year.
And are we to expect to see lifetime avios/TPs popping up on our personal homepage anytime soon?
I would have expected that such an innovation would have been done as part of the exec club downtime/re-platform which happened late last year.
#65
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This was a mixed BA/AA trip but it wasn't difficult to do and in fact it would have been marginally cheaper to have made it 1670 TP's.
It really isn't that hard to get Gold, making it easy to retain after spending relatively little over a few years is probably not a great idea I think but I will keep an open mind.
#66
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Isn't it LTN Phobia who switched to BA after reaching Gold on QF? Loyalty doesn't seem to even last a membership year!
#67
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Join Date: Mar 2008
Location: Netherlands
Programs: KL Platinum; A3 Gold
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It would be seen as discriminatory because there is a simple alternative (ie not enforcing the 'continuous' clause) which would not have been discriminatory.
It would, for example, clearly be discriminatory if a law firm told its staff that they had to work for 10 years continuously (ie with no maternity break) before they could be considered for partnership. The principle is the same.
It would, for example, clearly be discriminatory if a law firm told its staff that they had to work for 10 years continuously (ie with no maternity break) before they could be considered for partnership. The principle is the same.
BA discriminates against those who do insufficient flying by setting the TP level for Gold at 1500. By setting it so infeasibly high, they are clearly discriminating against an even larger group of people than pregnant women.
Do you agree?
#68
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It's not just pregnant women that are discriminated against.
BA discriminates against those who do insufficient flying by setting the TP level for Gold at 1500. By setting it so infeasibly high, they are clearly discriminating against an even larger group of people than pregnant women.
Do you agree?
BA discriminates against those who do insufficient flying by setting the TP level for Gold at 1500. By setting it so infeasibly high, they are clearly discriminating against an even larger group of people than pregnant women.
Do you agree?
#69
Join Date: Jun 2012
Posts: 932
Isn't the problem with lifetime gold (or silver) that once people earn it they might decide to switch to another aliance to try and get status with them as well?
I am currently loyal to BA and working my way up the status with BAEC helps drive that, but once they gave me a lifetime gold card, I would feel set-free to book with the most convinient or best value airline without any longer worrying about tier points etc. It would be liberating!
I am currently loyal to BA and working my way up the status with BAEC helps drive that, but once they gave me a lifetime gold card, I would feel set-free to book with the most convinient or best value airline without any longer worrying about tier points etc. It would be liberating!
#70
Join Date: Dec 2009
Location: London
Programs: Mucci Petit Four de Pucci, RedVee's Navigator Badge, BA Gold, Hilton Diamond
Posts: 3,123
Isn't the problem with lifetime gold (or silver) that once people earn it they might decide to switch to another aliance to try and get status with them as well?
I am currently loyal to BA and working my way up the status with BAEC helps drive that, but once they gave me a lifetime gold card, I would feel set-free to book with the most convinient or best value airline without any longer worrying about tier points etc. It would be liberating!
I am currently loyal to BA and working my way up the status with BAEC helps drive that, but once they gave me a lifetime gold card, I would feel set-free to book with the most convinient or best value airline without any longer worrying about tier points etc. It would be liberating!
#71
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Join Date: Aug 2006
Location: Argentina
Posts: 40,167
That's a possibility.....as was seen with the Open Doors benefit some of those loyal customers once becoming Gold started flying with whoever was the cheapest while still enjoying BA lounge access.
#72
Join Date: Jun 2010
Posts: 2,641
What would be more feasible would be to offer a "fast track" to Gold for those who have racked up 10 or more years at that level.
This could work such that when they retire/reduce their travel they would still have to fly a reasonable amount on BA, but that they perhaps earned double TPs on all flights, therefore still requiring a regular, premium spend on BA (so avoiding the "something for nothing" brigade) but giving them more bang for their buck - a loose equivalent of the EuroCheat formula of old.
That would keep Mr and Mrs Middle Management happy on their two/three longhaul Club World trips per annum without expecting them to jet around the US on pointless journeys to enhance their sad, empty lives.
This could work such that when they retire/reduce their travel they would still have to fly a reasonable amount on BA, but that they perhaps earned double TPs on all flights, therefore still requiring a regular, premium spend on BA (so avoiding the "something for nothing" brigade) but giving them more bang for their buck - a loose equivalent of the EuroCheat formula of old.
That would keep Mr and Mrs Middle Management happy on their two/three longhaul Club World trips per annum without expecting them to jet around the US on pointless journeys to enhance their sad, empty lives.
#73
Join Date: Aug 2006
Location: London
Programs: Mucci Grandee (Upgraded), BA Silver, AZ MilleMiglia
Posts: 3,107
For what it is worth, have it from a super authorative BA source, they will soon be introducing a lifetime reward programme to enhance long term loyalty. Probably lifetime Gold for people who have been Gold for 10+ years - details still to be ironed out, but coming out soon ....
#74
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Join Date: Mar 2008
Location: Netherlands
Programs: KL Platinum; A3 Gold
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#75
FlyerTalk Evangelist
Join Date: Mar 2008
Location: Netherlands
Programs: KL Platinum; A3 Gold
Posts: 28,548
It wasn't so much that GCHs "started" flying with other carriers once they got Open Doors - they were flying those other carriers already. (BA doesn't fly everywhere, nor is it the only airline that many people would deign to fly on).