2000 Avios for "Opt-in" to BA Marketing Emails. Targetted?

Cruban · Jan 17, 13, 10:24 am

Got this in an email yesterday, didn't see it posted previously:

"Dear Mr Cruban,

As an Executive Club Member you deserve great savings on hundreds of flights, opportunities to earn bonus Avios, as well as offers from our partners. But to share all of these with you, we need your permission.

Act now to see what you've been missing and take advantage of great deals on future travel. Updating your profile is easy. Just click on the 'Opt in today' button below and simply:

1. Sign into your account using your membership number and PIN/password
2. Click on update my details
3. Move to the bottom of the profile page and tick the box(es) for special offers
from British Airways
4. Click on save and exit

Opt in right now and we'll give you 2,000 bonus Avios. Just click the button below and update your profile on ba.com between now and January 31, 2013.

Opt in today

We won't overload your inbox and we'll only send the offers of most interest to you. Of course, if you decide this isn't right for you, opting out only takes seconds.

We look forward to helping you save on your upcoming trips whether they're for business or pleasure.

Warm regards,

James Hillier
from the Executive Club

Terms and Conditions

To receive your Avios bonus you must opt into BA Marketing Communications between
January 14 through January 31, 2013.

On a one time basis 2,000 Avios bonus will be posted to your account upon completion of updating your profile. Avios bonus will be credited to your account 6 to 8 weeks after you have updated your profile. "

I "opted-in" in my wife's and father's account, who didn't get the email, let' see if they post...

T8191 · Jan 17, 13, 10:34 am

I was 'opted in' already for BA offers. So I un-checked that box, did a save and exit, and then went back in and re-checked it. Interesting to see if anything happens.

noniron · Jan 17, 13, 10:39 am

Quote:

Originally Posted by T8191

I was 'opted in' already for BA offers. So I un-checked that box, did a save and exit, and then went back in and re-checked it. Interesting to see if anything happens.

Just done the same thing!

stifle · Jan 17, 13, 10:40 am

That email itself is marketing and is probably illegal.

rhw88 · Jan 17, 13, 10:40 am

Received (almost) the same e-mail today, sans the 2000 avios incentive part.

maize&blue · Jan 17, 13, 10:47 am

I received it too, but no Avios either

Axey · Jan 17, 13, 10:56 am

I was offered 4000. Worth the tick!

lewis_saint · Jan 17, 13, 11:28 am

I also received the same e-mail, without the incentive. How is the incentive calculated?

spankytoes · Jan 17, 13, 12:31 pm

My account had the 2,000 Avios offered. My sons did not. We are registered as a family account, so perhaps it's one per household.

t0m · Jan 17, 13, 2:20 pm

My guess would be their CRM team is testing how much they need to offer to get customers to opt in. I.e. do people respond if you do free vs 2k vs 4k.

Cruban · Jan 17, 13, 2:50 pm

I did not have a household account at the time.
Created one today.

MrBumstead · Jan 17, 13, 3:05 pm

I got the same email, but for 1000 Avios. I have never had any activity on the account I received the email for.

PanGalactic · Jan 17, 13, 3:33 pm

Just checked our accounts, I wasn't opted in

I was sure I was!

Mrs P was opted in to BA and partner related mailings, so opted her out!

Little Miss was opted into partner related emails only

I opted her out too!

Fingers crossed they finish playing their little marketing games and decide to send a juicy offer out to everyone

crystak · Jan 17, 13, 3:39 pm

Quote:

Originally Posted by T8191

I was 'opted in' already for BA offers. So I un-checked that box, did a save and exit, and then went back in and re-checked it. Interesting to see if anything happens.

Just did the same.

PanGalactic · Jan 17, 13, 4:26 pm

Quote:

Originally Posted by crystak

Just did the same.

I would do the opposite if I were you!

Make sure you are opted out and then hope you get one of these emails in the next day or so!