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Goodbye Taca Airlines - Avianca/Taca rebrand as Avianca

Goodbye Taca Airlines - Avianca/Taca rebrand as Avianca

Old May 28, 2013, 9:20 pm
  #1  
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Goodbye Taca Airlines - Avianca/Taca rebrand as Avianca

TACA as a brand has ceased to exist. The Salvadoran-Honduran airline completed its brand integration process with Avianca today.

It's sad to see that my country no longer has a flag carrier It used to be quite cool to see Taca's logo on Star Alliance signs in airports around the world

From the press release:
As announced in late 2012 and after three years of intense work, the airlines in Avianca Holdings S.A. (formerly known as AviancaTaca Holding S.A.) begin a new stage in their business development under the commercial brand Avianca, with its new visual standards.

http://www.businesswire.com/news/hom...Brand-Airlines

The websites haven't merged yet. I hope that the look and feel of taca.com stays. Taca's Facebook page has vanished.

Last edited by higo; May 28, 2013 at 9:23 pm Reason: Typo
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Old May 29, 2013, 12:15 am
  #2  
 
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No wonder their call center's automated system is now AV's. Will miss the lady's voice for sure
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Old May 29, 2013, 11:03 am
  #3  
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Is LACSA gone too?

I am supposed to fly SAL-YYZ on LACSA about 6 weeks from now, so that's now Avianca too?
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Old May 29, 2013, 11:10 am
  #4  
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The airline still exists and it is still in GDS's as LR. I do not know whether the operating license will ultimately be transferred to the parent company. There might be legal issues why it might be simpler to keep a separate Costa-Rican airline with its own AOC. AIUI, what is disappearing is the Taca brand, not the underlying legal structures, at least not for now.
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Old May 29, 2013, 11:21 am
  #5  
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It is not obvious in the article, but will Aerogal be rebranded AV too?
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Old May 29, 2013, 11:24 am
  #6  
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Originally Posted by JohnnyColombia
It is not obvious in the article, but will Aerogal be rebranded AV too?
Ah yes, apparently so

http://atwonline.com/finance-amp-dat...nified-avianca
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Old May 29, 2013, 2:36 pm
  #7  
 
Join Date: Mar 2011
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The airline now belongs to a Brasilian-Colombian billionaire. I enjoy the airline service a lot but right now they are going thru growing pains. Recently the Lifemiles program made changes without giving proper notice to their customers ( bad PR for sure) and some flights were cancelled out of SJO. and some layoffs ( I hate when people lose their jobs, but that is life).

Yesterday they introduced the new livery which I find awful, but so is the livery of Singapore airlines ( best airline in the world).

lets hope they improve and really become a premier airline. Tired of AA/UA/DL lousy service to Latin America.
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Old May 30, 2013, 5:30 am
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Originally Posted by lacuadra
Yesterday they introduced the new livery which I find awful, but so is the livery of Singapore airlines ( best airline in the world).
Sorry if I missed the sarcasm, but are you seriously suggesting that SQ's livery is "awful"?
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Old May 30, 2013, 7:24 am
  #9  
 
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In the future, all Taca flights will carry the AV flight number but are operated by Taca. I guess it's similar to all OS flights which are now operated by Tyrolean Airways.

Does anyone know when those flight numbers will be converted to AV?
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Old May 31, 2013, 12:47 pm
  #10  
 
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Originally Posted by rankourabu
Is LACSA gone too?
Lacsa has been gone for years. It has lived on in in-flight announcements only:

"Ladies and Gentlemen, Taca welcomes you to its flight Lacsa 421 to Managua" or something along those lines. But there have not been any Lacsa planes or flight crews in a long time.
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