Hertz - Hertz Website Logo Redesign

Hertz.com just updated on me. The new header is pure Black on Yellow with a 1980's spaceship looking Hertz logo.

very 80's indeed...wonder if we can get some 80's cars or prices.....

very 80's indeed...wonder if we can get some 80's cars or prices.....

80's cars - Well that is possible the fleet is getting older and older

80's prices - Not going to happen though..

I like the new design, would have preferred a few more new cars in the fleet though

Interesting they changed the font in the logo but not elsewhere on the page (like in the Hertz #1 club right below it).

I'm sure they eventually will get to it all, but most times you roll out a new look, you don't have the new look and the old look right next to each other on the same page.

I wish they would tone down the yellow.

80's cars - Well that is possible the fleet is getting older and older

80's prices - Not going to happen though..

I like the new design, would have preferred a few more new cars in the fleet though

80's prices were a whole lot higher than they are these days.

very 80's indeed...wonder if we can get some 80's cars or prices.....

How about a Fiero GT as a Fun Collection vehicle? :D

lol, I was customer surveyed on this logo a few months ago;

http://www.flyertalk.com/forum/hertz/918144-hertz-survey-rebranding.html

I did prefer the older logo - however their planned advertising materials to go along with this did look very nice. Glad they have some spare cash now to look to sorting out branding etc - whereas 6 months ago they couldn't even afford new cars.