Starwood Preferred Guest - aloft Sacramento

From the Sacramento Bee (http://www.sacbee.com/shallit/story/2188632.html):

Developer buying Sacramento's Marshall Hotel
By Bob Shallit
bshallit@sacbee.com
Published: Thursday, Sep. 17, 2009 - 12:00 am | Page 4B

A national development company is acquiring downtown Sacramento's historic Marshall Hotel with plans to eventually build a 14-story "W"-style boutique hotel there.

Property owner Pete Noack tells us that Presidio Co., developer of the Hyatt Place hotel nearing completion at UC Davis, will "soon" be buying the Marshall, at Seventh and L streets.

Noack will become a major investor in the project, with construction planned when the market improves.

"We understand this is not a good time to build, but it's a very good time to get entitlements and be shovel-ready," he says.

The purchasing group has signed a franchise deal with Starwood Hotels to brand the hotel as Aloft by W.

"It's not a full-blown 'W,' " Noack says, referring to the upscale Starwood brand. "But it's a sexy, urban-style hotel for secondary markets."

Besides the Davis project, Fairfield-based Presidio has developed hotels elsewhere in California and in Hawaii, Texas, Oklahoma and Alabama.

Noack, who joined with other investors to acquire the Marshall in 2005, says the development team intends to submit plans to the city in coming months.

Those plans will call for retaining two exterior sides of the 98-year-old, five-story Marshall building and incorporating them into a stepped, 14-story structure. (To see a rendering, go to www.presidioco.com/ catalysts.htm.)

Assistant City Manager John Dangberg calls the Marshall a "key downtown property" and says he supports the developers' plans to get the site "ready to go for when the market comes back."

Renderings on developer's site (http://www.presidioco.com/aloftcali.htm).

Thanks for the heads up Sam P. Goodman ^

But I sure wish they would develop this as an Element instead of an Aloft.

That property is going to take a lot of rennovation. It's currently a single occupant residency hotel. I wonder what's going to happen to the folks that live there right now. Here's a possibility which sounds intriguing, plus a good picture of what the property currently looks like:
http://www.sacbee.com/static/weblogs/real_estate/archives/2008/07/a-novel-idea-fo.html

The Marshall is an interesting building, though it's hard to see past the scummy vibe it projects. I prefer element to aloft too, but even a Four Points would be an improvement over the current vibe. While Midtown Sacramento has enjoyed quite a rennaissance and has become a great place to spend an evening, Downtown has continued to spiral in the opposite direction. At least something interesting is finally happening in Downtown.

Sacramento has had its fair share of high profile development projects bite the dust. It'll be interesting to see if this one ever becomes a reality.

Going to visit the developers site just to see how far along the Hyatt place(which was going to be a starwood property originally)in Davis is coming along.
It will be nice to have a non airport location to stay at next time I have to visit family in Woodland.