WestJet "Passenger Perks" - WestJet profit falls on weak economy

http://www.reuters.com/article/rbssIndustryMaterialsUtilitiesNews/idUSN0414248720090806

OTTAWA, Aug 6 (Reuters) - WestJet Airlines Ltd (WJA.TO) posted a 66 percent drop in second-quarter earnings on Thursday as the weak economy squeezed travel demand, and said it expects no real improvement in revenue per seat mile this year.

http://www.reuters.com/article/BANKSL/idUSN0636692420090806

OTTAWA, Aug 6 (Reuters) - WestJet Airlines Ltd (WJA.TO), Canada's No. 2 carrier, said on Thursday it will use "aggressive pricing" and partnerships with other airlines to gain market share despite the tough economy.

WestJet, which posted a 66 percent drop in quarterly profit on Thursday, also said it is seeing signs of market stability, but not growth.

"It seems like we're dancing on the bottom right now; we're not making the trek back up the hill," Chief Executive Sean Durfy said in an interview.

"What we had seen, previous to six weeks ago, was it continued to drop and now we've sort of stabilized at the bottom over the last six weeks."

Living proof that $7.00 promotional airfares between YYZ & YUL are not sustainable.

The fact that they reported a profit in this economic environment is impressive.

If they make a profit margin of 7%, it is sustainable forever!!