JetBlue TrueBlue - Anyone know what JetBlue Cheeps on Twitter is (will be)?

http://twitter.com/JetBlueCheeps

From what I have heard, it's going to be last minute flight deals. Could be interesting, I added it to my follow list.


We'll see on Monday!

Hmmm.... o/w fares with no deal on the return? Bleh.

Yea kinda lame, priced out a quick JFK-ORD Sat with a Sun return. Outbound was $9 but return was $200 something. No thanks.

It's been seven hours and I am still laughing at this one.

Can you imagine, some marketing "genius" came up with this brilliant idea and then a group of "executives" approved it.

Last weekend, AA had a NetSaver fare, NYC-ORD, for $172 (before taxes/fees). Travel dates Saturday-Monday/Tuesday.

The same JFK-ORD on B6 for same travel dates this weekend is $162. Seems comparable?

Last weekend, AA had a NetSaver fare, NYC-ORD, for $172 (before taxes/fees). Travel dates Saturday-Monday/Tuesday.

The same JFK-ORD on B6 for same travel dates this weekend is $162. Seems comparable?
True, the overall price might be similar, but the perception is vastly different - on B6, they're only discounting one leg, while on AA they're discounting both legs, albeit not as much as the B6 discount. However, when one is buying spontaneously (which is what I think they're trying to go for), they are usually more likely to do so when they see the discount (2 on AA vs 1 on B6) as opposed to seeing the overall price.

Also, what's to stop people who are already flying on those dates from refaring themselves? There's no fee to do so on B6, and so they'd actually lose revenue from these 'cheeps' rather then getting some for seats that were going to be empty anyway.

Doesn't Spirit Airlines do this on their $9 fares -- discount one way, but not the return? Unlike a RT e-fare, though, you get to choose your return flight time/date.

B6's current pricing ORD-JFK is probably set more by WN's fares MDW-LGA than any AA e-fare.

Also, you could start stringing some of these together for MRs of a sort. If I were back east this weekend, I'd have looked into BOS-JFK-ORD-BOS, for instance.

Also, you could start stringing some of these together for MRs of a sort. If I were back east this weekend, I'd have looked into BOS-JFK-ORD-BOS, for instance.I'd rather just take the $100 and light it on fire, instead of spending it earning TrueBlue points. :) At least then I get my day back.

I'd rather just take the $100 and light it on fire, instead of spending it earning TrueBlue points. :) At least then I get my day back.

Yeah, but I have 70 points expiring in a few weeks. It's either that or buy points -- now there's a way to fritter away $100.

Also, what's to stop people who are already flying on those dates from refaring themselves? There's no fee to do so on B6, and so they'd actually lose revenue from these 'cheeps' rather then getting some for seats that were going to be empty anyway.

Refare is free? Like WN?

Refare is free? Like WN?

Yes. You get a jetBlue credit if the fare goes down and you re-price it to the lower number.

Yes. You get a jetBlue credit if the fare goes down and you re-price it to the lower number.

I see. But not for any reason cancelation, like WN, right?

Yes. You get a jetBlue credit if the fare goes down and you re-price it to the lower number.

Correct me if I am wrong but I believe that if the fare is adjusted (the normal up and down to fill planes) than yes, they give you a credit for the difference. I do not think they give you a credit when they run a "sale".

Correct me if I am wrong but I believe that if the fare is adjusted (the normal up and down to fill planes) than yes, they give you a credit for the difference. I do not think they give you a credit when they run a "sale".

I doubt that their systems are complex enough to know the difference. The chances of "catching" one of these is so low that it doesn't really justify the effort to build business rules around it, IMO. The dev costs are too high relative to the chances of needing to re-fare.