Choice Privileges - Next promo after Freeville?




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toomanybooks
Apr 7, 09, 11:02 am
If something is to replace the current Freeville promo starting May 1, any estimate as to when it might be announced?

Thanks.


rove312
Apr 7, 09, 10:39 pm
Last year, 16K for 3 stays was offered June 1-Aug. 14, and it was first posted on this board May 13.

toomanybooks
Apr 8, 09, 6:32 am
Last year, 16K for 3 stays was offered June 1-Aug. 14, and it was first posted on this board May 13.

Thanks. I remembered the 16K, but couldn't find the date somehow.

FORBES magazine just had a notice that hotel occupancy in Jan/Feb was only 58%, though they are up a bit now.

Bring on the incentives!


SAPMAN
Apr 11, 09, 10:46 am
One would think they would want to fill up some rooms in May and have a new or exteded program starting 1 May. But logic is not one of Choice's strong points.

sdsearch
Apr 12, 09, 9:48 am
One would think they would want to fill up some rooms in May and have a new or exteded program starting 1 May. But logic is not one of Choice's strong points.
They have different goals. The want a promo that will actually work for many people, not just for FTers. And they may not want a promo that only lasts 1 month.

Typically they have a few weeks to a month or more between promos. Perhaps this is to "breathe" ad buys? (Freeville is currently all over TV!)

Remember, in summer, they'll likely be calling it a "gas card" promo, because that's how they want to pitch it to the vacationing public. But May 1 is too early for most of the vacationing public.



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