Travel Technology - Domain names......

.....this one is totally out of left field here, but I can't think of anywhere else to put it.

Would it be *worthwhile* for someone like IATA or ICAO to register an upper level domain, to enable airlines/airports to register domain names, IN ADDITION TO the current web addresses?

For example, Qantas has the IATA code of QF, the ICAO code of QFA - so in addition to the various websites which already exist, www.qf.iata and www.qfa.icao would also work. Likewise, Sydney Airport (IATA:SYD and ICAO:YSSY) would have www.syd.iata and www.yssy.icao (and so on).

This would strike me as an advantage in that I know a lot of IATA and ICAO codes, but I don't know the website URL's for a lot of airlines and airports.

If I was looking at an obscure itinerary my travel manager handed me, saying "This is what you are doing next week!" and I wanted to conduct some basic research, this would make it a lot easier to get the information that I require.

Any thoughts on this? I know that this will show up at IATA and ICAO (I know how web-spiders work) and they might take notice, but would be good to get some additional feedback.

Dave

A few things. I agree that it can get complicated when trying to find an airports web site, though that is what google is for. If I search JFK the first result is www.panynj.gov/commutingtravel/airports/html/kennedy.html , not something I would likely remember otherwise. So while I can't just type JFK.com into the address bar, it doesn't really waste me too much time since Google search is sitting right there anyways.

My next point is I seem to remember reading that they are opening up TLDs so that any company can buy their own. It would cost some ridiculous sum (hundreds of thousands of dollars), though my guess is there will be many takers. However, with that said, I don't know if the IATA has the pockets or sees the need to buy it. Especially since I don't know how many people would utilize it.