JetBlue TrueBlue - Our CFO is away. It's time for a sale.

I think this is hysterical...very creative theme. Low fares for fall travel:

http://www.jetblue.com/UBF/flights/flights.aspx?intcmp=hpFLASHfallsale20080728

low fares? eh. not so much.

On the 4 trips I'd like to use B6 for which i have been tracking (comparing apples to apples in terms of the mix of nonstops and connections):

UA 319 vs B6 345
DL 139 vs B6 145
CO 499 vs B6 520
DL 90 vs B6 95

1047 vs 1105 ....and DL , CO, and UA haven't even announced "sales" yet.

the fine print

For travel intra-California, travel must take place between August 11, 2008 and November 1, 2008. Travel must be completed by November 1, 2008. Travel to/from California must take place on Tuesday, Wednesday, and/or Saturday. Travel must be completed by December 17, 2008. Blackout dates for travel are between November 22, 2008 and December 2, 3008. Travel must take place on Monday, Tuesday, Wednesday, Thursday, and Saturday. Fares require up to a 14-day advance purchase. Travel must be booked by August 6, 2008, 11:59 PM MT. Fares may not be available on all days or on all flights. Fares are most often found on midweek travel dates. Fares do not include Passenger Facility Charges of up to $9 each way, September 11th Security Fees of up to $5 each way and a Federal Segment Tax of $3.50 per domestic segment. A segment is a takeoff and landing. Puerto Rico fares also do not include a excise tax of $15.40 each way. International fares also do not include government fees and taxes of up to $76.20 each way. Travel costs $15 more per person if purchased by telephone, at an airport or city ticket office. All taxes and fees must be paid at the time of purchase. Additional bag charges may apply. JetBlue reserves the right to deny boarding to passengers without proper documentation.

I looked it over this morning when I got the email (interestingly as a press release notification, not as an advert email to me) and the sale fares were just OK. They mention the $39 fare but that is only for LGB-SJC. The other fares available include:
Austin, TX to/from:
-------------------
Fort Lauderdale, FL $79 (a) Seattle, WA $169 (a)
Long Beach, CA $79 (a) San Jose, CA $179 (a)
New York (JFK) $149 (a) Tampa, FL $89 (a)
Orlando, FL $89 (a) Washington, D.C.
San Francisco, CA $129 (a) (Dulles) $69 (a)
West Palm Beach, FL $94 (a)
Boston, MA to/from:
------------------- Buffalo, NY to/from Florida:
Austin, TX $149 (a) ----------------------------
Buffalo, NY $59 (a) Fort Lauderdale, Fort Myers
Charlotte, NC $69 (a) or Orlando, FL $94 (a)
Chicago, IL $109 (a)
Fort Lauderdale, FL $94 (a) Fort Lauderdale, FL to/from:
Jacksonville, FL $89 (a) ----------------------------
Las Vegas, NV $139 (a) Charlotte, NC $69 (a)
Long Beach, CA $169 (a) Raleigh/Durham, NC $59 (a)
New Orleans, LA $94 (a) Richmond, VA $79 (a)
New York (JFK) $59 (a) Washington, D.C.
Oakland, CA $179 (a) (Dulles) $89 (a)
Orlando, FL $94 (a)
Pittsburgh, PA $79 (a) Las Vegas, NV to/from:
Raleigh/Durham, NC $69 (a) ----------------------
Richmond, VA $69 (a) Burbank, CA $59 (a)
Portland, OR $79 (a) Salt Lake City, UT $44 (a)
Sacramento, CA $69 (a)
San Jose, CA $39 (a) Long Beach, CA (L.A.) to/from:
Seattle, WA $99 (a) ------------------------------
Washington, D.C. Las Vegas, NV $59 (a)
(Dulles) $169 (a) Oakland, CA $54 (a)
Portland, ME $59 (a)
New York/White Plains (HPN) Raleigh/Durham, NC $59 (a)
to/from Florida: Richmond, VA $59 (a)
-------------------------- Rochester, NY $59 (a)
Fort Lauderdale, Fort Myers, San Diego, CA $169 (a)
or West Palm Beach $89 (a) San Francisco, CA $179 (a)
Orlando, Tampa $79 (a) San Jose, CA $179 (a)
Salt Lake City, UT $149 (a)
New York John F. Kennedy (JFK) Sarasota, FL $89 (a)
to/from: St. Maarten $169 (a)
----------------------------- Syracuse, NY $59 (a)
Aruba, The Tampa, FL $89 (a)
Netherlands $169 (a) Washington, D.C.
Aguadilla, (Dulles) $59 (a)
Puerto Rico $99 (a) West Palm Beach, FL $89 (a)
Buffalo, NY $59 (a)
Burbank, CA $169 (a) New York (LGA/) to/from
Burlington, VT $59 (a) Florida:
Cancun, Mexico $155 (a) -----------------------
Charlotte, NC $59 (a) Fort Lauderdale, Orlando or
Chicago, IL $129 (a) West Palm Beach $89 (a)
Denver, CO $149 (a)
Fort Lauderdale, FL $89 (a) New York/Newark (EWR) to/from
Fort Myers, FL $89 (a) Florida:
Houston, TX $139 (a) -----------------------------
Jacksonville, FL $79 (a) Fort Lauderdale, Fort Myers,
Las Vegas, NV $159 (a) Orlando, Tampa, or West Palm
Long Beach, CA $169 (a) Beach $89 (a)
Nassau, The Bahamas $131 (a)
New Orleans, LA $94 (a) Orlando, FL to/from:
Oakland, CA $179 (a) --------------------
Orlando, FL $89 (a) Aguadilla,
Pittsburgh, PA $59 (a) Puerto Rico $79 (a)
Ponce, Puerto Rico $99 (a) Cancun, Mexico $99 (a)
Ponce, Puerto Rico $69 (a)
Richmond, VA $79 (a)
Washington, D.C.
(Dulles) $89 (a)

San Diego, CA to/from:
----------------------
Seattle, WA $119 (a)
Salt Lake City, UT $89 (a)

Some of these are OK, but they don't seem to be sale fares so much as reminders of the lowest fares generally offered in the markets.

I wonder if the $39 BOS-SJC in the list is a typo/error or actually available... THAT would be a sale!

Yeah, there seems to be a lot of strange fares....it looks like they switched the Boston and Long Beach listing for the last few....BOS-IAD for $169 but LGB-IAD for $59?

They should really proof these before sending them out....

low fares? eh. not so much.

On the 4 trips I'd like to use B6 for which i have been tracking (comparing apples to apples in terms of the mix of nonstops and connections):

UA 319 vs B6 345
DL 139 vs B6 145
CO 499 vs B6 520
DL 90 vs B6 95

1047 vs 1105 ....and DL , CO, and UA haven't even announced "sales" yet.

Your analysis on 4 of your upcoming trips comes to a mere $58 difference in air fares between JetBlue and the other guys. We already know that JetBlue fares tend to be a higher than other airlines sometimes, because the value is far greater (legroom, IFE, snacks, etc.), but the LOW fares I refer to is compared to the regular JetBlue fares for that period. This is also a silly comparison because you do not consider the extra fees at say UA on the first flight you mention. If you choose UA and happen to check just one bag, suddenly UA becomes $4 more than B6! And when DL, CO, UA do announce those "sales" keep in mind that they will not honor the lower fare without a rebooking fee which often eats up the fare difference adjustment.

We already know that JetBlue fares tend to be a higher than other airlines sometimes, because the value is far greater (legroom, IFE, snacks, etc.)


And apparently all the cool-aid you can drink..... :D


This is also a silly comparison because you do not consider the extra fees at say UA on the first flight you mention. If you choose UA and happen to check just one bag, suddenly UA becomes $4 more than B6! And when DL, CO, UA do announce those "sales" keep in mind that they will not honor the lower fare without a rebooking fee which often eats up the fare difference adjustment.

UA at least has a fairly painless re-fare policy. If the fare drops, you file a claim, and they issue a voucher for the difference. Been done many times, by myself and plenty of other FTers.

Your analysis on 4 of your upcoming trips comes to a mere $58 difference in air fares between JetBlue and the other guys. We already know that JetBlue fares tend to be a higher than other airlines sometimes, because the value is far greater (legroom, IFE, snacks, etc.), but the LOW fares I refer to is compared to the regular JetBlue fares for that period. This is also a silly comparison because you do not consider the extra fees at say UA on the first flight you mention. If you choose UA and happen to check just one bag, suddenly UA becomes $4 more than B6! And when DL, CO, UA do announce those "sales" keep in mind that they will not honor the lower fare without a rebooking fee which often eats up the fare difference adjustment.

Wow. That really is good kool-aid.

1. I don't consider the legroom , IFE, snacks of "far greater value to me". Just isn't an issue. The legroom isn't something that kills me, I avoid the unhealthy snacks, bring my own food on transcons, and I have a laptop and ipod with tons of IFE options. I don't know what the "etc." might be.

2. Its fine if a sale is truly in comparison to the previously offered airfares by B6, but who cares? I compare B6 to other airlines, and thats what matters.

3. I wouldn't be checking a bag on my UA comparison. Its a 3 night trip. Already considered that, and also kept that in mind when I chose what airline I'd use for the other trips. (CO and DL allow one)

4. Its nice B6 will honor the lower fare as a credit, but I'd rather not play games. When I see a fare I know is good, I will book. I will wait it out, and if B6 doesn't compete, its time to look elsewhere. I only need 8 points toward my next TrueBlue ticket, so I really am looking for value.

low fares? eh. not so much.Airlines' sales are not about the fares, they're about the publicity! :)

Nice angle used by the marketing folks though. ^

Ed looks so happy in that pic!

They updated the press release to fix all the bum fares...

Austin, TX to/from: Buffalo, NY to/from Florida:
------------------- ----------------------------
Fort Lauderdale, FL $79 (a) Fort Lauderdale, Fort Myers
Long Beach, CA $79 (a) or Orlando, FL $94 (a)
New York (JFK) $149 (a)
Orlando, FL $89 (a) Fort Lauderdale, FL to/from:
San Francisco, CA $129 (a) ----------------------------
Charlotte, NC $69 (a)
Boston, MA to/from: Raleigh/Durham, NC $59 (a)
------------------- Richmond, VA $79 (a)
Austin, TX $149 (a) Washington, D.C.
Buffalo, NY $59 (a) (Dulles) $89 (a)
Charlotte, NC $69 (a)
Chicago, IL $109 (a) Las Vegas, NV to/from:
Fort Lauderdale, FL $94 (a) ----------------------
Jacksonville, FL $89 (a) Burbank, CA $59 (a)
Las Vegas, NV $139 (a) Salt Lake City, UT $44 (a)
Long Beach, CA $169 (a)
New Orleans, LA $94 (a) Long Beach, CA (L.A.) to/from:
New York (JFK) $59 (a) ------------------------------
Oakland, CA $179 (a) Las Vegas, NV $59 (a)
Orlando, FL $94 (a) Oakland, CA $54 (a)
Pittsburgh, PA $79 (a) Portland, OR $79 (a)
Raleigh/Durham, NC $69 (a) Sacramento, CA $69 (a)
Richmond, VA $69 (a) San Jose, CA $39 (a)
Seattle, WA $169 (a) Seattle, WA $99 (a)
San Jose, CA $179 (a) Washington, D.C.
Tampa, FL $89 (a) (Dulles) $169 (a)
Washington, D.C.
(Dulles) $69 (a) New York (LGA/) to/from
West Palm Beach, FL $94 (a) Florida:
-----------------------
New York/White Plains (HPN) Fort Lauderdale, Orlando or
to/from Florida: West Palm Beach $89 (a)
--------------------------
Fort Lauderdale, Fort Myers, New York/Newark (EWR) to/from
or West Palm Beach $89 (a) Florida:
Orlando, Tampa $79 (a) -----------------------------
Fort Lauderdale, Fort Myers,
New York John F. Kennedy (JFK) Orlando, Tampa, or West Palm
to/from: Beach $89 (a)
-----------------------------
Aruba, The Orlando, FL to/from:
Netherlands $169 (a) --------------------
Aguadilla, Aguadilla,
Puerto Rico $99 (a) Puerto Rico $79 (a)
Buffalo, NY $59 (a) Cancun, Mexico $99 (a)
Burbank, CA $169 (a) Ponce, Puerto Rico $69 (a)
Burlington, VT $59 (a) Richmond, VA $79 (a)
Cancun, Mexico $155 (a) Washington, D.C.
Charlotte, NC $59 (a) (Dulles) $89 (a)
Chicago, IL $129 (a)
Denver, CO $149 (a) San Diego, CA to/from:
Fort Lauderdale, FL $89 (a) ----------------------
Fort Myers, FL $89 (a) Seattle, WA $119 (a)
Houston, TX $139 (a) Salt Lake City, UT $89 (a)
Jacksonville, FL $79 (a)
Las Vegas, NV $159 (a)
Long Beach, CA $169 (a)
Nassau, The Bahamas $131 (a)
New Orleans, LA $94 (a)
Oakland, CA $179 (a)
Orlando, FL $89 (a)
Pittsburgh, PA $59 (a)
Ponce, Puerto Rico $99 (a)
Portland, ME $59 (a)
Raleigh/Durham, NC $59 (a)
Richmond, VA $59 (a)
Rochester, NY $59 (a)
San Diego, CA $169 (a)
San Francisco, CA $179 (a)
San Jose, CA $179 (a)
Salt Lake City, UT $149 (a)
Sarasota, FL $89 (a)
St. Maarten $169 (a)
Syracuse, NY $59 (a)
Tampa, FL $89 (a)
Washington, D.C.
(Dulles) $59 (a)
West Palm Beach, FL $89 (a)


No more $39 sale on the BOS-SJC route. :o

Seems that CTO is away as well ...


They updated the press release to fix all the bum fares...

No more $39 sale on the BOS-SJC route. :o

Seems that CTO is away as well ...

LOL, ^