senyorito_nes
Jul 21, 08, 3:07 am
deleted
Starwood Preferred Guest - Brand Concept: Luxury Collection vs. St. Regis
View Full Version : Brand Concept: Luxury Collection vs. St. Regis
MACH81
Jul 21, 08, 6:09 am
Can anyone just clarify for me how both these brands are different from each other? As far as I gather, they both try to bring the ultimate in luxury (by Starwood's definition) to the highest end market. What makes each label unique? LC has more Grand Dames and St. Regis has more modern ones but I feel that St. Regis NYC and Rome could fit very well into LC's portfolio. I hope you can shed light on this. Thanks.
You can get a better answer in the SPG forum. PM a mod to have it moved there.
You can get a better answer in the SPG forum. PM a mod to have it moved there.
ralfkrippner
Jul 22, 08, 11:32 am
Indeed so - I'll move this thread over to starwood with leaving a redirect in the Luxury Hotels forum.
ralfkrippner, Interconti Hotels forum co-moderator
ralfkrippner, Interconti Hotels forum co-moderator
DivMiler
Jul 22, 08, 1:19 pm
Can anyone just clarify for me how both these brands are different from each other? As far as I gather, they both try to bring the ultimate in luxury (by Starwood's definition) to the highest end market. What makes each label unique? LC has more Grand Dames and St. Regis has more modern ones but I feel that St. Regis NYC and Rome could fit very well into LC's portfolio. I hope you can shed light on this. Thanks.
A thread (http://flyertalk.com/forum/showthread.php?t=372555) in 2004 talked a little about the (then) various Starwood brands at this website (http://development.starwoodhotels.com/). My post noted some details (again, this is from 2004):
St. Regis: 40 years old, $235K Household Income
Luxury Collection: 35-65 yo, $200K income
So, not much difference in the target groups.
While what I was quoting from in the other thread seems to be gone, you can go to the same site (http://development.starwoodhotels.com/), click on "Development Opportunities" and then "Starwood Brands" to get a short description of each brand.
A thread (http://flyertalk.com/forum/showthread.php?t=372555) in 2004 talked a little about the (then) various Starwood brands at this website (http://development.starwoodhotels.com/). My post noted some details (again, this is from 2004):
St. Regis: 40 years old, $235K Household Income
Luxury Collection: 35-65 yo, $200K income
So, not much difference in the target groups.
While what I was quoting from in the other thread seems to be gone, you can go to the same site (http://development.starwoodhotels.com/), click on "Development Opportunities" and then "Starwood Brands" to get a short description of each brand.
Starwood Lurker
Jul 22, 08, 1:27 pm
...LC has more Grand Dames and St. Regis has more modern ones but I feel that St. Regis NYC and Rome could fit very well into LC's portfolio...
Astute observation. From an internal perspective, all St Regis properties are really part of The Luxury Collection, but operate as a brand within a brand, if you will. The basic differences being noted in the site offered by DivMiler.
Best regards,
William R. Sanders
Online Guest Feedback Coordinator
Starwood Hotels & Resorts Worldwide
guest.forum@starwoodhotels.com
Astute observation. From an internal perspective, all St Regis properties are really part of The Luxury Collection, but operate as a brand within a brand, if you will. The basic differences being noted in the site offered by DivMiler.
Best regards,
William R. Sanders
Online Guest Feedback Coordinator
Starwood Hotels & Resorts Worldwide
guest.forum@starwoodhotels.com
schriste
Jul 22, 08, 1:37 pm
Deleted